It will be July soon. Previously Xiaomi said in May that a new phone in cooperation with Leica will be launched in July. The official announcement will be made on June 28. Xiaomi will launch the Xiaomi 12S series of mobile phones, among which There are Xiaomi 12S, Xiaomi 12Pro and Xiaomi 12S ultra mobile phones. Xiaomi 12S is still a small-sized flagship like and Xiaomi 12. Xiaomi 12SPro is a high-end flagship with a 2k screen + 120W charging. The ultra version that everyone is more concerned about is not available. There is no version of Xiaomi 12 Ultra. What is launched is Xiaomi 12 Sultra mobile phone. The biggest highlight is the blessing of Leica imaging and the first Snapdragon 8+ processor. In this preview, Lei Jun also revealed a lot of his inner thoughts. , including the answers that netizens want to hear, let’s take a look!
html According to news on June 28, Xiaomi’s imaging strategy upgrade and Xiaomi’s new product launch conference will be held on July 4. At that time, Xiaomi 12S series will be officially released. This afternoon, Xiaomi founder, chairman and CEO Lei Jun released a video to answer questions about the cooperation between Xiaomi and Leica. When talking about his impression of Leica, Lei Jun said that the first thing is that it is professional, and the second thing is that it is expensive. “It is so expensive that even I feel a little bit sick.” In response to the question "When did Xiaomi plan to cooperate with Leica?" Lei Jun said that it was actually Leica that approached us. Xiaomi is quite famous in Germany, and said, "I think we are quite proud and thank them for recognizing Xiaomi." Lei Jun pointed out that mobile imaging technology is still developing rapidly. After Xiaomi and Leica cooperate, he believes that "mobile imaging technology can be brought to a new height." It is worth mentioning that in response to the question "Can we win with Leica's 'protective' DxO?" Lei Jun said that they accidentally tested DxOMark this time.
I watched the original video, and here’s how I interpreted Lei Jun’s statement: Firstly, Leica came to us to cooperate with Leica, so don’t involve us in matters about , Huawei, and Leica. , the reasons are not consistent! Second aspect: Leica took the initiative to find us, which shows that we are quite capable and very proud. At least as a well-known camera brand in Germany, we are very proud to be interested in us. Thank you for the recognition! We will not participate in DxoMRARK for the mobile phones released this time. You can figure out the reason by yourself!
Then let’s talk about mobile phones. In fact, we know that the S series means small upgrades, but Lei Jun said that is not the case. It is not just a simple small facelift, but a comprehensive upgrade! It is all Leica imaging, but the appearance has not changed. It has the same shell as Xiaomi Mi 12, so there must be some changes on Xiaomi Mi 12S ultra! We won’t say much more about this!
But what I want to say is why Xiaomi didn’t take the opportunity to just call Xiaomi Mi 13 this time, and make a Mi 13. Maybe the biggest problem is the change in appearance. Of course, another problem is that the digital flagship series is released every year. What's more, now that I have a small S, I have to say that it is easier to explain the cost than to directly upgrade to 13, because once 13 is launched, it may mean that two flagships will be launched in this way!
But I think Xiaomi and Leica have cooperated and launched Snapdragon 8+, which also has a comprehensive image upgrade. It is more appropriate to call it 13, because it is more conducive to fully learning from and Apple , and it is also conducive to Xiaomi's mobile phone entering the high-end market. In fact, whether to enter DOXMARK or not is a minor issue now. The key is to have a place in the high-end market! So if we follow this release pace, what should we do with this year’s Xiaomi mix5 series? What do you think about this? Welcome to follow my entrepreneur Li Meng and communicate with me!
