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#Marketing#
I believe that friends in the B2B industry must be familiar with the platform Baidu Aigou. It is the B2B vertical search engine under Baidu . It can directly access product information on the entire network in one stop, and uses AI technology. Process information extremely quickly, perfectly match demand clues, and accurately reach buyers and sellers.
It can be said that Baidu iPurchasing provides a vast business blue ocean for settled companies. So, as merchants, how can we make good use of the platform to bring us a steady flow of customers? Below, the editor will explain it to you through cases in the metal door industry.
1. Industry background
1. Main products: cast aluminum doors , villa doors, aluminum art courtyard doors, aluminum art pavilions, aluminum art fences, etc.
2. Company situation: It has been promoted for 2 years, and the network awareness is good. In the second year of cooperation, strong merchants have been upgraded.
3. Enterprise appeal: Products are ranked, and cooperation can lead to orders.
2. Optimization ideas
1. Increase the number of products
You can upload as many products as possible if the product is not judged to be duplicate → Ensure that the main image and title are inconsistent ( such as uploading a total of 19 products ).
2. Refine product pictures
-Select pictures : Try to select high-definition pictures that are most suitable for highlighting the product. comprehensively selected pictures of 19 products from more than 300 photos and stores.
-refined picture : crop and adjust the proportion-PS adjust the image size-add borders and logo appropriately.
-image transfer : Ensure that the order of the details page is correct.
Choose appropriate pictures, ensure clarity, sense of design and detailed parameters → high quality pictures!
- The merchant provides a product video: the video content is consistent with the main image of the product, without shaking, no obstruction, and no watermark.
3. The title is compliant (the screenshot takes courtyard door as an example)
- clear classification and avoid repeated stacking of keywords.
-The title adopts the combination form of brand + product word + marketing word .
4. The product details page is logical
- pictures with pictures and texts, and designed pictures are better.
-Cut the long image into multiple short images and upload them, the image quality will be higher.
5. Product parameters should be detailed: The parameters of each product must be at least ≥15.
3. The effect after optimization
has been promoted for 2 years, and the effect after optimization is as follows:
4. Summary of optimization methods
1. Improve service and operation scores
- Log in to the APP daily to refresh activity;
- Respond to consultation information in a timely manner;
-shoot Product video upload homepage;
2, further optimize and improve the quality score
-optimize low-quality products (judgment/picture quality/title, etc.);
-update products regularly.
Well, that’s it for today’s sharing. If you have any other related questions, you can leave us a message in the comment area~
Author: Lin Yumiao
