Why didn’t Huawei subvert the printer industry?
In 2021, Huawei held a smart office conference and also released its first Huawei printer, the Huawei PixLab X1 laser printer; in comparison, it is difficult to shake the entire printer industry with one product alone! After all, printers include: dot matrix printer , color inkjet printer, laser printer and other thermal sensor printers and other systems!
is different in the application market:
is used in industrial applications, office applications, printing and commercial applications, etc. Therefore, Huawei's current printers can only be used in office applications and home scenarios that have been popular in the past two years!
Because of the core functions of Huawei PixLab
This device does not support color printing, which is a pity!
Then Huawei should focus on one point next!
strives to have a certain market share in the field of home printers and office printers. Don’t worry about the others. In terms of printing methods, laser printing alone is definitely not enough. toner cartridges and ink cartridges are also needed for printing, and color printing is also required. Printing is a very urgent need!
Moreover, Huawei should not be limited to its own system in terms of applications. It must actively join the Tencent smart office ecosystem, Feishu office ecosystem, DingTalk office ecosystem and other systems, so as to win a larger cloud printing market. ! After all, relevant software and hardware will be recommended for smart office needs, so printers are the core hardware!
The second aspect focuses on some office business scenarios. Printing contracts, printing promotional materials, printing certificates, etc. also need to be strengthened. Although there are already pain points, the printer market is not rich enough! The first aspect is that it is not enriched in terms of functions, and the second aspect is that it is not enriched in terms of price! If you want to capture a larger market, you must have enough rich prices, ranging from a few hundred yuan to a few thousand yuan. But now there is only one model and only one price, and many people will think it is expensive!
So the printer market is actually the same as the computer market. Huawei also needs to do what the computer market does in the printer market, with more classifications and more product choices, not just price choices, but also functional choices. This is very important. What do you think about this? Welcome to follow my entrepreneur Li Meng and communicate with me!
