Want to develop a singing app and customize the app development plan and quotation sheet? Let’s first take a look at the cases and analysis of the singing app custom development app development plan and quotation form. With the development of mobile Internet, network access speed

Do you want to develop a singing app and customize the app development plan and quotation form? Let’s first take a look at the cases and analysis of the singing app custom development app development plan and quotation form.

With the development of mobile Internet, network access speed has been greatly improved. Karaoke applications meet users’ music needs and become a new entertainment method preferred by young users. Especially now that mobile Internet and broadband network speeds are increasing and fees are being reduced, more and more people are turning to karaoke applications for personal entertainment. The user penetration rates of Sing app and national karaoke app are 67.4% and 37.4% respectively. Kuwo karaoke and Tianlai karaoke rank third with a user penetration rate of 11.9%. The user penetration rate of top karaoke applications represented by sing bar and national karaoke is much higher than other applications. Singba is a mobile karaoke application launched in 2012. With the first-mover advantage, it has a strong market share and user base. At present, its business has expanded to offline KTV, microphone hardware, live broadcast and other fields. In Q1, 2022, the number of China Mobile Karaoke users reached 57.016 million, a month-on-month increase of 5.8%. In the overall development of mobile Internet, there are nearly 700 million mobile Internet users, accounting for 50% of the total population. At this stage, the high growth of mobile Internet brought about by the demographic dividend has significantly weakened. China Mobile’s karaoke users are already saturated. From the early online karaoke tools, karaoke applications have gradually added functions such as listening and singing interaction, rewards, comments, imitation shows, multi-person real-time video online karaoke, competitions, memberships, games, e-commerce and other functions. More entertainment functions make online karaoke more mature. The user scale and core business of mobile karaoke applications tend to be stable, and the mobile karaoke platform explores commercial monetization based on platform user traffic and business relationships. Let’s take a look at some data on mobile karaoke platform user classification in 2010: 1. User groups: Freelancers/individual users account for the main proportion; secondly, students; thirdly, workers and service personnel; the common characteristics of these people are more leisure time and low life pressure. two. User income: User income accounts for 2,000-2,999 yuan, followed by 500-3,999 yuan; third, 5,000-5,999 yuan. The consumption power of this part of users is at a medium to low level. 3. User analysis: Female users are slightly higher than male users, and the post-90s generation is the main consumer in provincial capital cities. Overall, Changba's main profit model is relatively complete, with value-added services running in parallel from offline to offline, which has stabilized its main market share. Based on the business profit models of the above platforms, the main profit methods currently adopted by the karaoke platform are: (1) selling virtual items by providing emoticon shops, chat bubbles, gifts/props, etc. During user interaction; (2) Membership fee: Become a member by paying and enjoy exclusive rights: gift discounts, song production, personalized homepage, and eye-catching member logo. (3) Online advertising gives the platform user traffic, and with the help of online advertising, it carries out mobile marketing business and collects online advertising fees from advertisers; (4) Intelligent hardware tailors professional microphones, headphones and other products based on the needs of mobile karaoke users. Meet user needs; (5) Game distribution and operation karaoke is applied to existing entertainment community traffic, and directly addresses the needs of game users through game value or agency distribution; (6) Artist/celebrity managers cultivate and support platform celebrities to incubate artists. In the process of operating your own platform artist/celebrity, you share the fans and managers brought by the artist. Four. Case analysis: 1. Maisong KTV (online + offline): party reservations, mobile ordering, live singing shows; (business development, O2O business) LBS: nearby groups, nearby people, nearby works; "content + platform + users" model, focusing on social products with karaoke function as the entry point. Part of its singing function is a rigid demand of mainstream users. From logging in to using, LBS-based functions such as exiting group chats, requesting songs, and discovery support users’ unfamiliar social interactions on the platform. 2. Sing the product form and market positioning. Singing: accompaniment + recording; live broadcast room: performances, 3D live broadcast; chat: friends, groups; chorus: audio chorus, MV chorus; Sing Bar was launched on May 31, 2012. It reached the first place in the APP Store in 5 days, gained 1 million users in 10 days, 10 million users in 80 days, and 100 million users in 1 and a half years. The announcement shows that currently, the cumulative number of active users of Changba products is 223 million, with an average registered user of 81.45 million, active users of 30.23 million, and daily active users of 4.36 million. There are now 260 million users, with more than 5 million monthly active users. It currently ranks first in the karaoke market.Changba's profit model: Changba's profit model is diversified, mainly including advertising revenue, value-added business and offline business. (1) Advertising revenue: There are many game recommendations in the game center, and there are activities to give gold coins to members for downloading; in addition, we have also cooperated with China Unicom to open the "Voice Bar Package Traffic Service" (directional traffic model, see below); (2 ) Value-added services: opening membership, buying gifts, buying emoticons, singing mall, live broadcast room; (3) Offline business: Maisong KTV; (4) Headphones, microphones and other supporting hardware. On the basis of having a large number of users, try profit models such as entertainment O2O and virtual rewards led by celebrity agents, and try to expand only to hardware. It is a platform to achieve more diversity, and a clear business model increases core competitiveness. 3. Full name of karaoke product form and market position National Karaoke is a layout product of Tencent based on QQ Music to expand the music field, and belongs to the mobile karaoke market. The product is based on providing musical accompaniment for "singing". Now it has developed from a single tool product to a comprehensive entertainment application. A comprehensive mobile karaoke platform that combines karaoke tool attributes and social attributes is loved by more and more users. In China's digital music market, after the copyright change, the digital music market has formed a pattern of three mainstream music platforms: Ocean series, Tencent series, and Alibaba series. On July 15, 2022, Tencent acquired Ocean, and the merged "Tencent Department" occupied more than 70% of the market share. A bigger advantage is the dramatic increase in the copyright library. National Karaoke belongs to the mobile Karaoke market. In the early stage, the cold start was quickly completed through two points: (1) the rapid expansion of the copyright shared music library; (2) Tencent's rich social channels injected traffic; it currently ranks second in the karaoke market, and its user scale and core business have stabilized. Mainly operations. Exploring commercialization channels based on platform user traffic and business connections has become the core issue of the mobile karaoke platform. 4. The profit model of national karaoke. At present, the profit model of National Karaoke is single. Virtual gifts + advertising + paid membership (flowers + green diamonds, see the case below) can develop more profit models based on future development directions. (1) Try profit-sharing models such as entertainment O2O and virtual rewards led by the celebrity economy, and profit sharing from offline cooperation with music programs. (2) The fan economy brought by celebrities. From a simple karaoke tool to a pan-entertainment community platform that serves the diverse needs of users, the embedding of the live broadcast mode enables real-time interaction in mobile karaoke applications, improves users’ karaoke experience, and also provides opportunities for the cultivation and output of online celebrities. It provides a good community atmosphere and a window for onlookers. (3) Supports hardware such as headphones and microphones. (4) User portrait and scene analysis: User portrait is the same as Changba. Based on the main themes of National K-songs "Social music with acquaintances" and "You are actually good at singing", we encourage everyone to sing and interact with acquaintances, and develop more interesting operations and gameplay, all of which show users' unique personality, satisfy users' vanity, and go beyond The functions expected by users are the core of National Karaoke products. Scene enumeration: (5) Core tasks: song request/song practice/karaoke song/framed song. (6) Social activities: Singing with friends/singing competition/rating other people’s songs. Based on these tasks and social activities, social tools were derived: barrages, flowers, gifts, private messages, family ties, and a karaoke social community based on acquaintances was born.

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