recently opened the news and saw two pieces of news. One was that Goose Factory announced the establishment of an XR department and planned to recruit 300 employees to focus on the metaverse. Another piece of news is that Gome has entered the Metaverse and positioned it as the company's most important development strategy in the future. The two major companies ALL IN Yuanverse have undoubtedly made this popular industry popular again.
However, Tencent ALL IN Metaverse has its own game studio, which can be naturally grafted with the Metaverse to achieve the kind of "people are in the real world, but their souls are in the game world" in the science fiction movie " Ready Player One " The interactive experience, and the relationship between Gome and the Metaverse, many people really can’t think of the “union point”.
The essence of the metaverse is actually the integration of digital technology and the real world. For example, the holographic projection technology used when Tony made the armor in "Iron Man" is one of the best application scenarios of the metaverse. Including Cameron 's " Avatar " movies, there are also a large number of scenes that use holographic projection technology to restore the planet's vegetation coverage.
So the question is, what does this have to do with Gome? In fact, Gome has always wanted to get out of the industry through "services". The "video shopping guide" service that was fully promoted last year not only formed a differentiated advantage, but also has 24-hour online service advantages that are far beyond the comparison of traditional customer service. Therefore, Huang Guangyu attaches great importance to it internally. Video shopping guide services and video shopping guide centers have been set up in many regions. The video shopping guide service can not only be used on mobile APPs, but can also be used in-store through large screens in offline stores, making up for the lack of knowledge reserves of store marketers.
Once Gome uses Metaverse technology for video shopping guides, it can become the first retail company in the world to provide holographic projection "video shopping guides". Not only is it a gimmick, but it can indeed improve Gome's service capabilities. From a technical point of view, Gome’s company called “Decorator” has a certain accumulation in the field of VR technology, and has also developed a simulation game such as “, you can install ”, so it can be responsible for the technology of the Gome universe. development part.
