I first came into contact with the brand Xiaomi from the Xiaomi mobile phone ten years ago. At that time, China Unicom cooperated with Xiaomi to launch the contract phone . My mobile phone bill was just enough, so I applied to save the phone bill and send it to Xiaomi mobile phone. activity. Later, I also used other Xiaomi products such as Xiaomi desk lamps and vacuum cleaners. Xiaomi has always been hungry for marketing, but it still has no shortage of markets because Xiaomi's products are of guaranteed quality and have the best price/performance ratio. Xiaomi has begun to enter pure electric vehicles and is building a production base in Daxing District, Beijing. There is news that the first model will be mass-produced and launched on the market in 2024. I think the prospects are promising.
1. Xiaomi's products have become more and more household-oriented, with low prices and low failure rates, so Xiaomi has a high reputation for quality. Through the sales of mobile phones and home appliances, Xiaomi has accumulated a certain number of loyal customers - rice noodles. This has accumulated a certain customer base and brand advantage for Xiaomi to launch pure electric vehicles.
2. Xiaomi has always used hunger marketing before, so Xiaomi does not adopt large-scale mass production and avoids the disadvantages of overcapacity. Xiaomi's marketing methods are somewhat similar to Tesla and Apple . Lei Jun 's personal credibility is more reliable than the image spokesperson, and it also saves Xiaomi some marketing expenses.
3. Xiaomi’s current sales model often relies on users to place orders directly from the official website, avoiding more intermediate links, improving sales speed and efficiency, and the real conversion rate of orders is higher. This is also the reason why Xiaomi can sell at low prices. There are no middlemen to make profits from the price difference, and more profits are transferred to users.
4. The mass production time of Xiaomi Motors is 2024. On the surface, it is due to manufacturing problems in the production workshop of the car itself. However, judging from the vehicle parameters announced by Xiaomi, Xiaomi Motors’ launch in 2024 is more in line with the performance of mainstream pure electric vehicles. index. Xiaomi's loyal customers, especially car owners who are now considering buying a new energy vehicle but feel that the performance of the vehicle is not good enough and are not in a hurry to buy a car, may consider Xiaomi Auto. Xiaomi is also warming up in advance, which is marketing.
5. Xiaomi’s and asset-heavy ’s entry into pure electric vehicles is also well thought out. Under the premise of mastering car-making technology and acquiring potential customers, Xiaomi can build its own factory, which can further reduce manufacturing costs and reduce the price of cars, highlighting Xiaomi's cost-effective advantage in the pure electric vehicle industry.
VI. In 2024, my country's pure electric vehicles will have more industrial advantages, the automobile industry chain will become more mature and complete, and the consumer market will be more optimistic about pure electric vehicles.
