On the night of April 16, 2022, the quiet Shanghai was still brightly lit.
Shanghai citizens who are in the eye of the epidemic storm are clutching their hearts, rubbing their eyes, hoping for help, or wandering around.
On the empty highway, the JD.com fleet stretched for hundreds of meters, tearing through the night sky like a long red dragon rushing towards Shanghai.
“JD Death Squadron” is here! They are loaded with epidemic prevention supplies for the people of Shanghai. People's struggles, depression, and aggrievements for days are broken in an instant.
"The epidemic is ruthless, but brothers have love!"
Yes, as the head of Jingdong said: Business is not just about making money, but also a kind of dedication!
He is Liu Qiangdong, a chivalrous and courageous business tycoon.
What few people know is that Liu Qiangdong’s chivalry has been deeply rooted in him since he was a child.
In the spring of 1974, Liu Qiangdong was born in a remote mountain village in Suqian, Jiangsu Province. His family was impoverished. Forced to make ends meet, his parents went out sailing for many years, so Liu Qiangdong and his sister were fostered at his grandmother's house since he was a child.
Grandma was illiterate and frail. Liu Qiangdong, who was only a few years old, already knew how to help his grandmother share the burden.
Liu Qiangdong’s cleverness and sensibleness are particularly popular. People in the village affectionately call him Qiangzi, and they will bring some delicious food to his family wherever they have it. Although grandma felt sorry for Qiangzi, she never spoiled him and taught him the principles of honesty and integrity from an early age.
When his parents are not around, grandma is the life of Liu Qiangdong's siblings. Every night, Qiangzi is awakened by his grandma's cough, and he is so worried that he can never sleep again.
Qiangzi thought that he must work hard and earn money to buy medicine for his grandmother when he grows up. Since elementary school, Liu Qiangdong has been cutting grass in the fields and collecting firewood in the mountains during the day, and studying hard by the dim oil lamp at night.
The book is a light that illuminates Liu Qiangdong’s connection with the outside world.
When he was in fourth grade, Liu Qiangdong and a few friends ran to the town and saw the bright light bulbs for the first time. He was filled with excitement and had infinite yearning for the outside world.
Liu Qiangdong knew very well that as he was born in a poor family, studying was the only way out. After ten years of hard work, he excelled in both conduct and academics and became a well-known academic master.
In 1992, Liu Qiangdong graduated from Suqian Middle School and was admitted to Renmin University of China with a high score of more than 680.
Shanli's baby was admitted to a prestigious school in the capital, and the whole village was excited.
When the grandmother heard the good news, she smiled from ear to ear, but the old man soon fell into sadness again, because the family was so poor that they could not afford to support their children in college.
The helpless grandmother seemed to have a lot of wrinkles on her forehead when the wind blew.
Seeing that the first day of school was approaching day by day, on that day, just as grandma was running around anxiously like an ant on a hot pot, it suddenly became hot outside the house.
It turned out that the old, young, women and children in the village came one after another. Some of them were holding cooking baskets, some were carrying bamboo baskets, and some were bulging in their arms...
In order for Qiangzi to successfully enter university, all of them came together. The simple villagers who had no blood relations in the village all took the initiative to take out the eggs and their only savings at home.
Grandma led Qiangzi and took baskets of eggs and pieces of cents from the villagers one by one. She was crying, and the wrinkles on her forehead relaxed. Neither grandma nor grandson spoke. Zi bowed deeply to the villagers.
Never thought that a small village’s great love and every act of kindness could lift a young man’s dream!
In the autumn of 1992, Liu Qiangdong took 750 eggs and 500 yuan collected by the villagers and embarked on the road to study at Renmin University .
From the moment he walked out of the field, Liu Qiangdong was burdened with the kindness of his father and fellow villagers, and he secretly vowed to be self-reliant from now on.
As it turns out, he did. Since his freshman year, Liu Qiangdong has worked harder to study and won a scholarship from the school. In his spare time, he looked for opportunities and worked as a student.
When he was a sophomore, Liu Qiangdong became crazy about computer programming. In order to learn programming, he often slept in the computer room until morning before going to class.
After Liu Qiangdong became proficient in programming, he compiled a backend management system for the power department in his hometown, and also compiled an catering management system for Shenyang's fast food restaurants, which allowed him to earn his first pot of gold.
When he was a senior in college, Liu Qiangdong relied on the funds he had accumulated. He spent 200,000 yuan to buy a restaurant near the school and dreamed of a "restaurant chain store".
Liu Qiangdong gave the restaurant employees watches, doubled their wages, improved accommodation conditions, and ensured that employees had at least two meat and two vegetables a day, and they could also drink alcohol on fixed days.
However, precisely because of his tolerance and delegation of authority, the restaurant's purchasing master deliberately used his position to seek kickbacks, the front desk and the chef colluded to write random bills, and everyone was greedy for money.
In the end, the restaurant suffered a loss of more than 200,000 and was forced to close.
The house leaked and it rained all night. . Just when Liu Qiangdong was struggling, he received the news that his grandmother was seriously ill. The most important person in his life was ill and had no money to treat him. Liu Qiangdong's heart was like a broken earthen jar and fell to the ground. A man was hiding in the corner quietly wiping away tears.
For the sake of love and responsibility, Liu Qiangdong was fierce in his heart: He must get ahead!
In 1998, Liu Qiangdong rushed to Zhongguancun with 12,000 yuan of his savings. He rented a small counter and sold recorders and optical discs.
This small counter with the name "Jingdong Multimedia" is the predecessor of " Jingdong Mall ".
Because Liu Qiangdong has always adhered to the principle of honesty and integrity, his business has become more and more prosperous, and the size of his store has also expanded repeatedly.
In 2001, Liu Qiangdong became the largest agent of opto-magnetic products in China and opened more than ten branches across the country.
Liu Qiangdong’s personal wealth also exceeded tens of millions of yuan for the first time.
From that time on, he positioned JD.com as a traditional channel provider and planned to copy the business models of Gome, , Suning, , etc. to create an IT chain operation.
And just when he was excitedly preparing to start a big business, Beijing encountered SARS in 2003. This plague caused business to plummet.
"Jingdong Multimedia" was forced to move from offline to online "Jingdong Mall".
One day, a forum founder said: "I know JD.com, this is the only company where I have not bought fakes after buying CDs in Zhongguancun for three years." Because of this sentence, Liu Qiangdong closed the deal that day Six business deals, word of mouth spread, customers come here one after another.
From then on, JD.com forced Liu Qiangdong to make a risky move.
Jingdong wins with integrity, accurately captures the future consumption trends of customers, and achieves rapid performance growth.
In 2007, JD.com received a large amount of financing and entered the fast lane of development. In just two years, JD.com became the first domestic online retail company with sales exceeding 10 billion yuan.
Such an invincible business tycoon also carries a passionate feeling for his family and country.
On the second day of the May 12 Wenchuan Earthquake in 2008, Liu Qiangdong personally went to Mianyang, Sichuan with an old employee of JD.com. He fought on the front line for 14 days and did not return until all vehicles in the society could enter the disaster area.
After returning, Liu Qiangdong immediately set a rule for JD.com: "When any disaster occurs in our country or society, the person in charge of our nearest warehouse has the power, and must donate all useful goods in the warehouse to the disaster area!"
In the more than 10 years since then, eight or nine major disasters have occurred in our country, and JD Rescue has always been the first to arrive in the disaster area. Thousands of tons of goods have been donated, including tents, food, water and other necessary disaster relief supplies.
After drinking water, think of the source. After success, Liu Qiangdong always cared about the folks in his hometown.
In 2009, Liu Qiangdong defied public opinion and relocated all 80 customer service employees of JD.com to Suqian and established JD.com's intensive customer service center.
In the next ten years, many of JD.com's businesses took root in Suqian, making Suqian an important base for JD.com;
Suqian relied on JD.com and quickly built itself into a "famous e-commerce city", with 65,000 electronic online stores springing up, driving related industries. With more than 550,000 employees, it has solved the employment dilemma of one-tenth of Suqian's total population.
Driven by JD.com, many Internet companies such as Dangdang , Xiaomi , Tuniu , etc. have also established their customer service centers in Suqian. Today, Suqian has become the largest business call center in the country, with 25,000 customer service personnel.
Internet giants such as Baidu and NetEase also have related businesses in Suqian. That's right, because one person changes a city, Liu Qiangdong silently serves the people of his hometown with his own efforts.
On New Year’s Eve 2015, Liu Qiangdong took his wife back to the small village where he was born and raised.
"I have lived here since I was a child. Without the care and love of all the villagers and elders, I would not be able to leave this village, and I would not be who I am today. This time I will go home to visit you during the New Year and express my feelings. I hope you all have a good New Year. !"
In order for the villagers to have a good year, Liu Qiangdong sent 10,000 yuan in cash to each of the elderly people over 60 years old in the village. The elderly people held the great Qiangzi's heavy love in their hands and ran to tell each other with tears in their eyes. Honey is even sweeter.
Liu Qiangdong and his wife also donated 100 million yuan to their hometown of Suqian to support local education, culture, elderly care and other public welfare undertakings. At the same time, they promoted the establishment of Nanjing Foreign Languages School Xianlin Branch in Suqian to improve the level of local basic education.
The kindness of a drop of water should be repaid by a spring of water. Perhaps Liu Qiangdong gave us the best explanation. In 2011, Beijing was hit by rare heavy rains, and some people died in the disaster.
In the storm, Jingdong guys rushed to the streets, pushed up the car stuck in the puddle, and helped the old man out of the storm. They swam through the stagnant water and walked through the mud to carry the old man home.
One kind of power is Jingdong Hong. When the people are in need, he will always extend a warm hand.
In the past ten years, the JD.com Group founded by Liu Qiangdong has developed rapidly. He has built a distribution force composed of tens of thousands of people to ensure that orders can be delivered on the same day in more than 130 districts and counties in China.
Quality service is the lifeline of an enterprise. As a celebrity CEO, Liu Qiangdong takes the lead no matter how busy he is. He takes one day every year to personally deliver goods to customers, which he has done for ten years.
Today, Liu Qiangdong’s “e-commerce to the countryside” is in full swing, blossoming in cities across the country, bringing quality-guaranteed products to thousands of households.
Liu Qiangdong’s integrity and hard work have brought him and his company both fame and fortune. In 2021, Liu Qiangdong was selected into the "Forbes Mainland China Rich List", ranking 28th with a personal wealth of 113.3 billion yuan.
When drinking water, think of the source, Liu Qiangdong has never stopped his charity.
On February 18, 2022, the epidemic swept Hong Kong. JD.com donated 100 million yuan in anti-epidemic materials to Hong Kong medical staff.
In the spring of 2022, the epidemic in Shanghai was raging, transportation capacity was tight, and people's livelihood was in difficulty.
More than 3,000 "heroes" from JD.com, wearing red silk scarves, formed a "death squad" that traveled through the epidemic area to relay deliveries to the people of Shanghai; every day, in the eye of the epidemic storm, JD.com people used their mortal bodies to fight against this unprecedented situation. The battle of gunfire.
When they are tired, in order not to be infected, JD.com boys sleep on the floor; when they are hungry, they just take out the dry food they carry with them to eat...
Someone on the Internet made a calculation and said that JD.com's Shanghai delivery is in vain no matter how hard it is. Trading at a discount:
More than 3,000 logistics personnel "suicidal one-way logistics", each person is quarantined for at least 14 days, and they face at least 180 million yuan in labor, accommodation and transportation expenses...
Time seems to go back, this scene is all Too familiar. In Henan (floods) and Wuhan (epidemic), there have been familiar and warm figures from JD.com...
Was there ever a time when JD.com didn't leave a huge deficit?
“Business is not just about making money”.
——Jingdong uses a sense of tragedy regardless of the cost to salvage the hope of thousands of households across the land of China.
As Liu Qiangdong said: "Our backs are lonely, but we are not alone, because we are surrounded by pairs of longing eyes."
He is like the eldest son in the family. When the nation is in crisis, he is always the first to call on his brothers. Stand tall and become the backbone of the family!
Isn’t this a kind of entrepreneurial responsibility and responsibility?
Liu Qiangdong was born in a poor family and started from scratch. He started from a small counter in Zhongguancun and became the head of the Internet company with the largest revenue in China.
He is a legend in the entire history of Chinese business circles.
What is surprising is that after the online article about Shanghai's support, there were malicious trolls saying: This is a naked eye-catching and a kind of deliberate marketing.
So, if this counts as marketing, we might as well have more Big Hadron-style business leaders and make JD-style "marketing" more intense!
. END .
[Text | Nalan]
[Editor | Daniel Lee]
[Typesetting | Drizzle]
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