Many merchants are always confused by some of the rules of the platform when running their stores. In fact, the rules of the platform have internal logic, and different platforms have different focuses.
If you want your store to explode in traffic, you must first understand and master the relevant rules of the platform, so that you can make adjustments accordingly.
Although stores mainly focus on traffic and conversion, many stores can’t get much traffic at all, and even when doing paid promotion, the effect is unsatisfactory, let alone striving for free traffic, so if you want to have a burst of traffic, you still need to It is necessary to do a good job in store weighting. The weight of
is reflected in many aspects, such as store type, style positioning, title, price, weather vane, various store weighting services, paid promotion weight, etc. In previous articles, I have analyzed the weight of words, product competitiveness, Sales volume, etc. This issue focuses on sharing the impact of price and promotion.
The impact of price on search weight
We mentioned the display rules of the platform before. Many factors will affect the final ranking after searching for keywords. One of them is the price of the keyword, that is, the pricing of the product. Doing it well is key. Optimizing word prices is very beneficial to improving search weight and obtaining more traffic.
Don't change the price at will. Whether it is changing the attributes or changing the fixed price, it is an act of reducing the rights of to . The weight of price optimization on the Jingdong platform is still relatively high. Generally speaking, the traffic obtained by mainstream prices with is still considerable.
paid promotion drives search weight.
paid promotion accounts for a very high proportion of weight. Most stores use JD Express, Haitou, etc. Express is used to increase the weight of keywords and identify precise people. Haitou is used to Supplement traffic, but no matter which promotion method is used, the core is to promote products, so the products must be excellent, otherwise it will be in vain.
Since Express uses keywords, its effectiveness is closely related to keywords. Word selection optimization must be carried out at different stages. If you add words in the early stage, you can make some long-tail words to maintain your account. If you want to attract traffic, use word segmentation matching. , to get more traffic.
However, during the actual operation, you still need to pay attention to the feedback data. The entire promotion stage is in a state of continuous optimization. In the early stage of the operation, you should pay attention to the click-through rate, which has the highest weight in the early stage. If you want a good click-through rate, you must make a creative picture and focus on optimization based on keywords and crowd prices. In the middle and later stages of
, activities, related combinations, how to create selling points, gifts to increase conversions, etc. are all points that need to be paid attention to during the operation process. In short, there are many areas for store optimization. It must be combined with market product selection, competitive store analysis, platform activities, promotion, attracting old customers, and maintaining old customers, etc., all of which need to be operated. There is no problem with the market. The store only needs to be planned well and systematically optimized according to the rhythm. , your store can also do better and better.
’s sharing in this issue focuses on the relationship between price and promotion and search weight. Regarding the relationship between word weight, product competitiveness, sales volume, etc. and search weight, you can refer to the previous article "JD Search Hidden Rules", or you can add WeChat on the homepage. Communicate in detail.
