has a lot to write about Internet thinking, but he is afraid that it will be too empty and difficult to understand, so he decided to tell a story about how to improve Internet thinking.
A friend of mine sells second-hand mobile phones in Huaqiangbei. In addition to the physical store, he also promotes through short videos, but after posting hundreds of works, he just didn't get started. He found me and asked me to analyze what was wrong. When I saw it, all he posted were advertisements, such as how new the phone was and how much it cost. I said that what you post every day is nothing but hard and hard. Do you usually like to watch advertisements?
In fact, no one likes to watch advertisements. What my friend did is a small problem, but in fact, most businesses in traditional industries do this. The purpose is too strong, and they all sell things for the sake of selling things. It doesn't take into account what the user likes at all.
Later, he finally changed his approach and shared some mobile phone usage tips and some unpopular little operations every day. After doing this for half a year, he now has 150,000 followers, and his sales of second-hand mobile phones have also increased.
So if you change your thinking, the whole result will be different. When we create content, we can’t be too self-centered and always think from the user’s perspective. Only by generating value for users can we make good content and monetize it.
