Starting from Dong Yuhui’s 7-day sales of 78.06 million, live streaming will enter the 3.0 era, and the logic of making money will also be completely changed.
What is the era of live streaming 3.0, and how should ordinary people operate it? You will understand after reading the following content!
. Live streaming has entered the era of Dong Yuhui
. A personal brand is the most precious wealth
. You can also become the next Dong Yuhui
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Who is Dong Yuhui? He is a college student who came from rural area of Shaanxi ; he gained 10 million fans in 7 days, and the estimate of New Oriental surged by 500% in 5 days. He sold 78.06 million in 7 days through live broadcast, and he looks exactly like the Terracotta Warriors. New Oriental Teacher.
Ever since New Oriental changed its business to live streaming, Dong Yuhui has become one of New Oriental’s selected sales teachers. Why is he said to be a delivery teacher?
In the impression of most people, the anchors carrying goods are shouting: OMGBuy it, buy it; grab it three, two, one.
In the 1.0 era of live streaming, the focus was on supply chain, appearance, traffic, and price. Starting from Dong Yuhui, live streaming will enter the 2.0 era, relying on culture, sincerity, stories, and personal brands to drive sales.
For example, anchors often encounter situations where fans say the price is too expensive. When an average anchor encounters this problem, they may say: Our product is of very good quality but the cost is high, or they may directly give fans a discount.
But when Dong Yuhui was selling corn in the live broadcast room, netizens thought that the corn he sold was too expensive. Dong Yuhui only said, "The price of grain hurts farmers" and asked 100,000 netizens to pay for it.
For another example, when selling food products in a live broadcast room, traditional anchors will say: how good the product tastes, how good the price is, etc.
But Dong Yuhui didn’t mention the product at all when selling anchovy . He was telling stories to his fans. He said : Anchovy is the most romantic creature in the world. It doesn’t move when caught by a net. He cherishes it like a beauty. His own appearance, the scales will fall off when he moves, the shad must be romantic to death, and would rather be eaten by you than fall off the scales.
Dong Yuhui often tells stories and knowledge in the live broadcast room. In the blink of an eye, all the products in the live broadcast room have been photographed.
二
You will find that in the 2.0 era of live streaming, fans no longer consider your price when buying products, but as long as they like the anchor, they will buy the products he recommends.
Just like a netizen said: He was so moved by Dong Yuhui’s words that he sold 4 bags of rice in his live broadcast room.
In the 2.0 era of live streaming, as long as you can tell stories, have culture, and have high emotional intelligence, fans will believe you, recognize you, and buy your products? of course not.
Many people who have watched Dong Yuhui’s short videos or live broadcasts will have a feeling that he is you or a friend around you, very real and sincere.
For example, he said in the live broadcast room that he only had a salary of 3,500 yuan a month. During the most difficult period last year, he only had 2,000 yuan left after paying the mortgage every month, and he could only sell cakes at night to satisfy his hunger.
In fact, most young people have encountered such difficulties under the pressure of life and mortgage loans. Even teacher Fan Deng said that when he was young, he was very anxious when he just bought a house and lost his job. These real The story resonates with many young people.
From the success of Dong Yuhui, we can find that whether you are doing live streaming or doing anything else today, how many people your story and your personal brand can influence and how many fans you attract will have great commercial value.
三
Although Dong Yuhui’s temporary salary is not high, with years of hard work, his own talent and personal brand, he can increase his income 100 times at any time.
Even if New Oriental does not increase his salary or give him equity, I believe other companies will poach him with high salaries.
Of course, even if Dong Yuhui does not work in a company, starts his own company or becomes a new individual entrepreneur, I believe he can prosper by doing live broadcasts and selling goods.
Some people may say that live streaming requires supply chain support, but this is not the case. In the era of live streaming 3.0, you can make money without the need for goods.
You have to know that Dong Yuhui is a teacher himself. He makes his knowledge into courseware and puts it on the paid platform. With his current influence, I believe many people will buy it.
Moreover, this kind of courseware will not be sold out, and it does not require after-sales service, etc. It is a real profit.
If you are very talented and want to start a business but have no money, in addition to doing live streaming to sell goods, you can also turn your knowledge into courses and sell live streaming courses.
So how can ordinary people build a personal brand like Dong Yuhui, and how should they use the thinking of live streaming 3.0 to sell courses? If you want to learn more about personal brand building and knowledge payment solutions, you can enter the distribution column. I will explain them one by one in the column!
