The annual 618 Mid-Year Shopping Festival has come to an end. From the JD.com store anniversary 24 years ago to today’s National Shopping Festival, the various full discounts, discounts, and flash sales during the 618 Mid-year Promotion have changed in various ways to tease consumers’ shopping desires. It’s said to be 618, but this kind of shopping festival is no longer just concentrated on June 18. This year’s 618 has already started at the end of May and will come to an end on June 18, lasting nearly One month, so during this period, have you "purchased"? What else did you buy?
18 mid-year sale
Have you “purchased” it?
Citizen Mr. Liu:
shoes and electronic products.
Citizen Ms. Chen:
I have finished buying, mainly lifestyle products, pillows, and some beauty products.
Citizen Mr. Zhang:
is available online and has shopping ideas. I mainly want to buy more clothing items, and for other particularly expensive things, I may focus on buying them offline.
Citizen Mr. Feng:
Refrigerators, electrical appliances, and household appliances should be purchased offline. Don’t worry offline.
During the interview, the reporter found that this year’s 618 Mid-year Shopping Festival was extremely popular. At 8 pm on June 17, JD.com’s 618 event ushered in a consumer boom. Within 10 minutes, the transaction volume of many stores exceeded 100 million, and the transaction volume of complete sets of home appliances increased by more than 400% year-on-year. During the 18 period, Pinduoduo platform’s consumption of all categories rebounded significantly. The overall sales of chemical products increased by 110% year-on-year... The growth of a series of data seems to tell people that the dynamic market is beginning to return.
Cheap online, quality guaranteed offline
How to choose, you still need to be sensible
In a shopping mall in our city, the 618 mid-year promotion has already started. The same promotion methods such as full discounts, pre-sales, and discounts have also attracted many consumers.
Yuan Lixian, administrative deputy store manager of Suning.com (Dashikou store):
At present, there will be a certain improvement both online and offline, but the main hot spot online may be on 618 (June 18). The data did not come out at the same time. But judging from the overall data and order volume in the early period, there is growth.
Generally speaking, there is a direct relationship between market sales and people's spending power. As long as spending power remains unchanged, online merchants and local merchants are undoubtedly competitors. However, industry insiders said that in fact, online stores and physical stores have effectively differentiated their target groups by adjusting product categories, thus avoiding direct competition.
Yuan Lixian, administrative deputy store manager of Suning.com (Dashikou store):
Online is more inclined to the marketing of single products, including consumer electronics (products), such as communications or computers, some single products, explosive A kind of diversion of money. Offline is more suitable for some local activities, or some local people have a higher tendency. Including new users who want to make a package purchase. Most new users will definitely choose to buy offline, because the overall offline shopping intensity will be greater.
According to reports, if you compare product prices alone, online malls have an absolute advantage. Some low-price products even have dedicated production lines. Their role is not to make a profit, but to bring popularity and attention to the store. However, the risks of online shopping also far exceed those of shopping in physical stores. Whether it is product quality control or after-sales service, physical stores have greater advantages.
Yuan Lixian, administrative deputy store manager of Suning.com (Dashikou store):
When users buy some products, they can choose currency. Everyone (online and offline) is selling this model, which is also convenient for you. Comparing prices is also convenient for some later services and guarantees. Some online dedicated machines are not as fast as offline in terms of maintenance.
Government support Policy support
Improved local consumption discounts
For the platform, merchants and consumers are two bowls of "water" that must be balanced, requiring both consumer enthusiasm and merchant support. Therefore, for this year’s 618 promotion, each platform has introduced a series of policies in the early stage to protect the interests of merchants from various aspects such as capital, logistics, and after-sales. At the same time, our city also directly helps local businesses further attract consumers by issuing government consumption coupons.
Yuan Lixian, administrative deputy store manager of Suning.com (Dashikou store):
This time, we also joined forces with the government to carry out some major hot-selling activities. For example, like "Su Xin Consumption", I also put some Su Xin Consumption shopping coupons on UnionPay some time ago, and you can get 80 off when you spend 200 or more. This can be directly deducted for you on the basis of the lowest transaction price. . Including our side, we have also cooperated with and Jiangsu Bank , and there is a discount rate for full discounts with credit cards.
Statistics show that so far, our city has issued 3 rounds of government consumption vouchers totaling 25 million yuan. In 2021, the total retail sales of consumer goods in Zhenjiang City increased by 17.9%, ranking fifth in the province in terms of growth. On the 11th of this month, the second round of consumer coupons this year was also issued. Support from local governments has also been continuously injected into the local consumer market, ensuring that local businesses can gain a foothold in this "war for consumers."
Yuan Lixian, administrative deputy store manager of Suning.com (Dashikou store):
The company went to negotiate with the government. The government will provide certain support, and our company will also subsidize some resources. After the epidemic, we also hope to promote consumption to stimulate economic improvement in the local market.
