Ever since "Jobs Biography" was regarded as a biblical biographical book that must be read by entrepreneurs, after the death of Steve Jobs , we have rarely seen books about apple . Jobs has cast the soul of Apple like a myth. After his death, the mission and responsibility of realizing this great vision fell on Cook . What problems did Apple encounter after Jobs, and how did they deal with and solve them?
This is a three-year follow-up report by a senior reporter from the " Wall Street Journal " inside Apple. It is completely objectively expounded from the perspective of a third person. 20 chapters tell 20 stories of Apple. It can be seen that a globalized company still maintains its own unique style and innovation power as always in the face of the global diversity of culture. This is the legend shaped by Apple.
After reading this "Post Empire" when Apple released the new iPhone, on the 10th anniversary of the death of Jobs, Apple still has one legend after another under the leadership of Cook.
Wonderful book excerpt:
Cook can be calm in any situation, just to form a perfect complement to the capricious Steve Jobs.
Unlike the former vice president, Cook did not sit with the business team, but instead applied for a small room on the executive office floor, diagonally opposite to Jobs' office. This is a very smart move. Obviously he has understood that in order to accurately understand the boss's thinking, he must be close enough to the boss. No one thought about it at the time, but when people thought back, they saw Cook's ambition to become the next leader.
Cook is a typical leader who has been filtered by Apple and even American companies. The way Apple sees the world is completely absorbed by Cook. And he is also proficient in logistics. He never pretends to be an innovator or visionary. His talent allows him to penetrate into the supply chain instead of looking into the future.
"In any environment and in any market, there are various forces that can bring down a company." The force he said refers to the complacency of the company or the performance pressure caused by competitors."Apple's long-term practices are contrary to the laws of business physics. They created a highly optimized machine."
But the problem with this strategy is that once consumers no longer pay attention to Apple's realization of optimization areas, such as design , Then they may focus on aspects that the company is not very good at.
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