Alipay red envelope activities are on fire again, what is going on?

2021/10/0722:57:10 technology 2754

I believe everyone has seen Alipay red envelopes in the circle of friends these days. Many people are sending Alipay red envelope codes, and then paired with a successfully received red envelope amount, which is less than two or three yuan, more There are more than ten yuan.

In addition to seeing me in the circle of friends, there are some people who will chat with me privately and ask me to scan the QR code to receive the red envelope, and these people are not acquaintances, even some people have forgotten why they want to add friends.

So is the Alipay activity they posted true? It’s true that Alipay has recently engaged in activities. After receiving the red envelope, it can be deducted when paying offline. However, for scanning the QR code with Alipay, some people who are cautious always decide that it is not safe. After all, now the criminal technology is also very interesting. Even the police uncle advertised not to scan the QR code easily.

The practical and safer way to receive Alipay's red envelope is to use the search password to receive it. For example, you can directly search for 706983260 on the Alipay homepage to receive it.

Alipay red envelope activities are on fire again, what is going on? - DayDayNews

My wife asked me why Alipay often engages in this kind of red envelope activity, while WeChat Pay basically has no activity. Is it because Jack Ma is more generous and Ma Huateng is not generous enough. I believe many people have this question. In fact, the biggest reason why Alipay engages in red envelope activities is user activity, because people use WeChat more frequently for micropayments in offline stores.

This is very easy to understand, because WeChat is opened frequently. WeChat chat and Moments are a leisure way for many people. Sometimes the payment is easy to chat, and Alipay needs to open it once, and users are relatively lazy. Once the usage habit is formed, it is too difficult to change. Therefore, Alipay will hold an event every once in a while, the purpose is to remind users that you still have an Alipay to pay, and this event is continuous for several months, so that it can also develop users' habits.

Wechat is social at the beginning. The high frequency of opening of Wechat has caused many people to directly choose Wechat payment for offline payment, so the market share of Wechat payment is also very high. WeChat has social relationships, so there is no need to consider how often the app is opened.

Alipay is different from WeChat,Frequent activities are required to allow users to consciously open and use more. In fact, the competition between the two is a good thing for users. Only when there is competition, there will be gains. As for why so many people send Alipay red envelope codes in Moments of Friends? The fundamental reason is that Alipay uses a reward mechanism. After the user receives the red envelope for consumption, the other party can get a certain reward.

Alipay red envelope activities are on fire again, what is going on? - DayDayNews

According to statistics, the current domestic third-party mobile payment market share is still Alipay first and WeChat second. The market share of the two cannot be underestimated, especially when Alipay involves large amounts of payment, everyone Still more willing to choose Alipay.

If the mobile payment market is dominated by Alipay, there will definitely not be so many red envelope activities. Looking at it on the other hand, you will know why WeChat is so gross, because it does not need to stimulate you to open WeChat. Now WeChat is just needed. , Users can not open Alipay but absolutely must not use WeChat, so WeChat does not need to engage in any activities to stimulate the activity of WeChat payment.

Alipay red envelope activities are on fire again, what is going on? - DayDayNews

It is reported that Alipay’s red envelope campaign will last until November 30. During this period, everyone can receive it every day, no matter how much you can save money!

Are you accustomed to using Alipay or WeChat to pay? I prefer to use Alipay. In addition to frequent activities, there are also Alipay payments that can earn points, and it is difficult to exchange for some small products. It feels pretty good. WeChat Pay is relatively stingy, and I feel that everything is useless. So I have always used WeChat as a simple chat tool!

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