, we talked about the US's largest cross-border e-commerce platform Amazon banning Chinese e-commerce sellers. So recently things have made new progress. After several top brands were frozen and taken off the shelves, more and more small businesses began to suffer frequently! Nowadays, many sellers have fallen into the awkward position of debts after the capital chain is broken, and the reason is that they are maliciously deleted bad reviews, or paid to brush orders and cash back to brush praise and so on.
Now it seems that Amazon is almost going to put these Chinese cross-border e-commerce companies in one go. Just after the big brands were dealt with, everyone thought it would calm down, but there was another wave of bans.
In the follow-up, many small merchants violated the platform's comment policy, so the sale of the product was suspended, and this time there was no notice, it was directly closed to you, and the product was directly frozen. Yes, there is no notification, no email, no warning, the goods in my shop are gone as soon as I wake up! Amazon is cruel this time.
According to the feedback of those sellers, most of them are because of buying orders. The performance page in the background directly displays the violation information, and then the product is forced to stop selling. So many sellers have also started to appeal to the Amazon platform, but even if the appeal is useless, the official Amazon team will tell you directly that the abuse of a large number of illegal comments has been confirmed and cannot appeal to you. , So the platform has the right to permanently remove all related products from the store! Some small businesses shouted miserably, saying that I had just swiped three or four orders, and ended up being banned. Other sellers are even more miserable, because his account is a high-quality account bought from others at a high price. Although he may not have used it himself, this so-called high-quality account was previously used by others to check the order before it was sold, so these "receivers" were invisibly suffered. There are also some small businesses who think that proactive confession of faults with the platform may be handled lightly. But I didn't expect that even if some merchants surrendered and admitted that they had swiped the order, the situation would be worse after the confession, and the seal was correct.
The term "swiping orders" is nothing new for our Chinese buyers and sellers.You have too many such behaviors on platforms like Taobao, Tmall, Jingdong, etc.: brush good reviews, delete bad reviews, and cash back to encourage ordering. Many small businesses will also hire people to pretend to be customers to make fake purchases, scan orders to increase sales, and then review the number of positive reviews, thereby enhancing the competitiveness of the account on the platform.
Often as long as one person does this, then others have to do it! Because you don’t do what others do, then others will sell better than you and will be more competitive than you. So over time, this has become an unspoken rule.
For those people who are doing cross-border e-commerce on Amazon, now swiping orders is equal to death, and not swiping orders is equal to waiting for death. In fact, according to the strict degree of official law enforcement in the past, many sellers thought that if they confessed, they might be able to unblock them later. But now it seems that there is no way! In fact, Amazon is now determined to kill, and it will be permanently banned. Whether you are confessed or found out by the platform, you will all be killed by a stick.
From the initial fatal email to the current complaint, they all reveal an iron fact. That is, in the view of Amazon in the United States, it would rather kill 1000 by mistake than miss one for malicious competition. This time they are really vigorously rectifying the platform environment.
In fact, in this large-scale survey, many sellers are actually lying guns, because they may have bought someone else’s account before, and someone else frantically swiped the order to make the account, and then sold it to them at a high price. These people It can only be a dumb eating coptis, and there is no way to tell. With great fanfare rectification time after time, the title blacklist on the Amazon platform is getting longer and longer. From the previous big sellers to the current small businesses, no one is spared. Many people may just invest and feel that they can make a lot of money, but they have suffered such a thing. The blow is really too big! Many sellers watched the shops they worked so hard to manage in an instant collapse, and they cried that Amazon really didn't want people to do business.
An employee from a large store in Shenzhen revealed that because of the banning turmoil, their company has been sealed off 180 stores, and more than 30 brands have been affected. The total amount of their frozen amount reached 85.2 million, and 1.4 trillion yuan of loans were blocked, revenue plummeted, the capital chain broke, and the company is now also starting to lay off large-scale employees.
So in fact, this can't be completely blamed on Amazon's cruelty. There is a trace behind the seemingly ruthless iron face. Because the Amazon platform has warned multiple companies more than once, saying that they can’t review reviews for long-term violations, maliciously delete negative reviews, or tempts others to review positive reviews for a fee, but no one seems to care. No, this time Amazon was completely cruel and played a big one! A total of nearly 600 Chinese brands and more than 3,000 seller accounts have been blocked.
How does Amazon explain it? They said that the reason they made such a cruel decision is because they can no longer trust these sellers. Moreover, the fair competition environment of the platform has also been affected to a certain extent, which is actually quite unfair to consumers, because consumers want to pursue true information to buy the best products. However, a large number of false positive reviews and false transactions will affect everyone's shopping experience. In other words, what Amazon means is that it is not Amazon that is driving these Chinese sellers to a dead end. The reason why the platform is heavy is that each seller has ignored the platform's rules and ignored the platform's warnings time and time again.
This kind of order-swiping behavior can be said to be a moth in the e-commerce industry. As long as there is one company, it may be biased towards the whole industry. Even the profession of fake accounts has spawned. They are not selling things, but selling accounts! Through a large number of fraudulent transactions, a good account can be created out of thin air, and then the account can be sold to the merchant at a high price. Then the merchant is using this account to sell things, which is equivalent to being passively implicated. The reason why the
platform is so cruel is because there are too many such phenomena. This is actually very unfair to sellers who stick to the rules and stick to fairness. When turbidity becomes a normal state, then innocence becomes a sin, and it is difficult to survive. In such a mixed market, more and more sellers who want to take advantage of the gap can only breed, which makes it impossible for those who want to do business well.
Under this big wave of censorship,The platform has repeatedly tightened its policies, and many businesses are worried that their peers will borrow a knife to kill people. Now the platform receives countless complaints every day, which has caused a lot of confusion on the Amazon platform.
In fact, Amazon's determination to strictly investigate and crack down has long been hidden in the countless announcements he has made before. It's just that no one cares, no one takes it seriously. From the beginning of the year to now, Amazon’s major sites have welcomed a large number of sellers. Perhaps because of the epidemic, many people are unemployed. They have all switched to cross-border e-commerce because they have indeed made money in the past. According to data, 75% of new sellers are from China.
From the perspective of the platform, many of these new sellers do not abide by the platform's game rules and ignore the platform's warnings. Although their existence can bring huge benefits to the platform, but for the long-term plan of the platform, Amazon can only reluctantly give up! At the risk of experiencing labor pains, we must also crack down and let all the unruly players fall down, in order to warn those on the platform who want to profit through irregular means.
Therefore, whether you are doing business or doing things, you must adhere to compliant operations. This is the key to becoming bigger, stronger, and longer-term. In the past, many sellers thought that they would get rich immediately by playing smart and working hard to earn a year, but now it is unrealistic! Only a down-to-earth, long stream is the only way out.
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