At 1:00 a.m. Beijing time on September 15 Picture to see details
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Yesterday (September 17) 20 o'clock
iPhone 13 series officially opened for pre-sale
Chinese users directly bought the official website and collapsed
iPhone13 The first batch of sold out overnight replenishment
multiple topics rushed into the hot search ↓↓↓
Apple replenishment overnight
September 17 at 20 o'clock in the evening, Apple iPhone 13 series Pre-sales of smartphones have begun on major e-commerce platforms such as Apple's official website, JD.com, Tmall and Pinduoduo.
Soon after the pre-sale started, all platforms encountered "seconds", and Apple's official website also experienced page freezes.
At 21 o'clock in the evening, the topic "Apple's official website crashed"
appeared on the Weibo No. 1 in the real-time hot search list
Apple's new mobile phone became more popular than expected. The system of Apple’s official website crashed, and a large number of netizens said: was stuck when paying, and the order was not accepted at all. I wanted to place an order again, but it was out of stock. .It was abruptly refreshed until the order expired and did not pay for it.
On the JD platform, when the iPhone 13 series was opened for pre-sale, it was also "second light". Previously, JD.com stated that when the iPhone 13 was released, only one hour after the launch of the JD page, the number of reservations for the iPhone 13 series has exceeded 200,000 .
Tmall and Pinduoduo also sold out within 30 minutes. According to the official website, the delivery time of the iPhone 13 is expected to be 7-10 working days, and the iPhone 13 Pro is expected to be shipped in 3-4 weeks.
According to media tracking, Apple has replenished the Tmall flagship store overnight, and some models have resumed normal purchases in a short period of time.
pink popular
"Far Peak Blue" sold out in 10 minutes!
Judging from the color scheme of the mobile phone, the pink model, which was previously the most popular in the Tmall platform booking, was really popular, and it was snatched up in less than 3 minutes .
In fact, after the official release of the iPhone 13, the pink model immediately rushed to the hot search . Many netizens also ridiculed that Cook really understands the preferences of male users.
Some netizens in Hangzhou, Zhejiang province showed that the pink phone was "emptied in seconds"
And taking Shanghai as an example, the new color "Yuanfeng Blue" showed that it was out of stock on the first release day on the 24th in less than ten minutes. , Postponed to 2~3 weeks,The rest of the color schemes were sold out within half an hour on the first day’s sale quota;
In addition, this year Apple’s new 1TB capacity "top version" was also robbed very early , which shows consumers’ pursuit of large capacity .
's official website has been ordered to be shipped in November
According to Apple's official website, the current shipping date of all iPhone 13 versions are scheduled for more than 4 weeks, even the 1TB "local tyrant" version is the latest It will not be shipped until November, which shows how hot the "Thirteen Incense" is this year.
It is worth noting that this year Apple has changed the purchase process of "pick up in store". In the past, consumers only need to log in to their account to select the model and store and enter their personal information to complete the pick-up appointment. But this year, Apple requires to pay first before picking up the goods . For consumers who are struggling with speed, the steps of entering payment information and billing information have been added, and the buying process has become longer.
iPhone13 series will be officially launched on September 24th.
Why is it so popular this time?
Although after the release of the iPhone 13, said that the product lacks highlights and is not new . The main highlights of the iPhone 13 series are also summarized as: performance improvement, smaller bangs, and increased battery life . But analysts predict that consumer enthusiasm will continue to drive the Apple iPhone’s super cycle.
Why is this pre-sale so hot? Because in the Chinese market, Apple has some preferential pricing for the iPhone 13 series. Compared with the iPhone 12 series with the same capacity, there is a price reduction of 300-800 yuan. in,The iPhone 13 mini has a starting capacity of 128GB and a price of 5199 yuan, basically reaching the 5,000 yuan file. It has formed direct price competition with domestic high-end machines .
According to China Business News, although mobile phone manufacturers have "doubled" their performance in the first half of the year, , the main share of the high-end market is still eaten by Apple, and domestic mobile phones still need more time in the high-end product line. Accumulation and iteration.
Strategy Analytics Senior Analyst Wu Yiwen said, "From the performance of the second quarter, due to factors such as the shortage of Huawei's mobile phones, the overall shipments of domestic mobile phones in the high-end market did not increase, but declined. Apple became China in this quarter. The mobile phone brand with the highest shipments in the market."
According to a report released by the technology research agency Canalys in July this year, Apple continues to flourish in the Chinese market. In the second quarter of this year, Apple’s sales in China are second only to . Oppo , Vivo and Xiaomi .
What phone are you using now?
Will you buy Apple’s new series of mobile phones?
welcome to leave your opinion in the comment area~
END
Source: China Fund News, Sina Finance, Morning News, The Paper, First Finance, etc.
Editor: Berlin
point to share
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