He went from a poor student to today's Internet representative , the global leader in e-commerce innovation of the year, and the CEO of three listed companies.
In thirty years, he has gone from a small man who failed to start a business step by step to a business elite who is all-powerful on the Internet. From software development to mobile phone development to today's car building, what is the hidden bitterness behind the seemingly infinite entrepreneurs? This issue of business general tells you the story of the Chinese version of Jobs and Xiaomi CEO Lei Jun .
Lei Jun, born in 1969 in an ordinary family of , Xiantao City, Hubei. He has been diligent and studious since he was a child, studying hard, and willing to endure hardships.
In 1987, with his outstanding performance, he was admitted to the Wuhan University Computer Department as he wished. Back then, many people didn't understand or even heard of the computer field, but Lei Jun chose this major without hesitation.
Wuhan University was the first university to implement the credit system at that time. As long as the university requires a certain amount of credits, it can be graduated. Lei Jun , who just went to university, still keeps his mind unchanged, and always insists on himself strictly. He took many high-level courses, and only took two years to complete all the credits.Also completed the graduation project of the university successively.
Although he is now created as a "greasy" persona by the Internet, it is undeniable that Lei Jun is indeed a first-class programming engineer. He has published two programming textbooks in college and is a real "powerful". .
Lei Jun, who completed his university credits in advance, spent more time on his computer. Computers in those days were very expensive. At the beginning, Lei Jun only used the computers in the school, but the computers in the school had a fixed time for students. There were only 15 computers in the computer room. In desperation, Lei Jun only got the electronics from Wuhan. Go rubbing on the street.
In the next time, he began his road to the computer market. Lei Jun can be said to have rich work experience and extensive knowledge. Because of his good technology, he has helped people make encryption software, anti-virus software, financial software, etc., and has also done circuit board design with friends, soldered circuit boards, and even He has even done hacking.
Along the way, he and the bosses of most computer companies have become acquaintances, and he is still famous in the electronics street of Wuhan.
The experience in Wuhan Electronics Street has been a fruitful experience for him. There he met Wang Quanguo, the later Vice President of Jinshan, and the two were like-minded. After several exchanges, they became very good friends, so Lei Jun decided to develop software with Wang Quanguo.
At that time, domestic piracy was very prevalent, and the software needed to be sold for money to prevent it from being copied. After several discussions between the two, they decided to jointly develop an encryption software Bitlok. Lei Jun and Wang Quanguo work during the day, and they will get together to develop Bitlok at night and on weekends. With the cooperation of the two, Bitlok was born from them in just two weeks.
This encryption software was known by many people in the industry as soon as it was released, and it became one of the few well-known software at the time. Later, this software was continuously optimized and upgraded by Lei Jun, and several companies rushed to buy it. As a result, he earned the first pot of gold in his life as high as millions.
Lei Jun became more and more courageous. After being influenced by the entrepreneurial story in "Fire of Silicon Valley", the flame in his heart was instantly ignited, and he tossed and turned for several nights. After careful consideration, he decided to start a business with his friends, and he was unwilling to spend this life in a bland way.
Their company is mainly engaged in imitating Jinshan card products, typing and printing, and selling computers. But it didn't happen. It didn't take long for a company larger than them to appear in the circle. Not only did they pirate their products, they also made the same products in larger quantities and at lower prices.
The tri-color company founded by Lei Jun and his team was struggling at that time, even the most basic living security was very difficult, and sometimes even relying on playing mahjong with the cafeteria master to win meals, let alone the company's operations. In this way, his first venture in his life had to end in failure after several twists and turns.
At the age of 22, he deeply feels that he is too young, has insufficient resume and lack of experience. After much deliberation, he once again regained his strength and went to Kingsoft Software Products Co., Ltd.
Kingsoft Software Product Company was the best PC software product company in China at the time. Lei Jun successively served as the manager of the company's Beijing Development Department, the deputy general manager of Zhuhai Company, and the general manager of Beijing Jinshan Company. During his tenure at Zhuhai Company, he also met Meizu founder Huang Zhang .
Entered Jinshan from 22 to 38 years old. Lei Jun has worked at Jinshan for 16 years. In 2007, he successfully led the listing of Jinshan .
Although he has made such a remarkable result, he did not stop there. He saw that he used to be his employees, all of them started their own business counterattacks and became Internet tycoons, and he, at the age of 40, still achieved nothing, and felt that his life was empty.
In December of the same year, he chose to resign from Jinshan.
After leaving his job, Lei Jun did not immediately start a physical business. Instead, he became an angel investor and began investing in various software companies at home and abroad. He also named his company " 顺为基金", which means taking advantage of the trend for. Because he is a man in science and engineering, he is very interested in mobile phones and digital products, and he often plays tricks.
After he saw the release of Android and Apple smartphones, he immediately realized that the wave of the Internet was coming, and certain seeds in his heart began to take root slowly.
With his keen insight, Lei Jun decided to start his life again. He co-founded Xiaomi Technology with the well-known personalities in the industry through the contacts he accumulated in Jinshan.
Lei Jun spent just five years, making millet the most successful mobile phone company in China, with an annual sales volume of more than 60 million, and almost no one knows millet in China.
"Born to have a fever", "Low price and high matching"... Xiaomi climbed all the way, creating miracles all the way, and Lei Jun himself was on the Hurun rich list and had his own "tech empire".
Now, this entrepreneurial elite who has created a legend in the history of the Internet has started his last venture in his life. At the Xiaomi hardware conference in March this year, Lei Jun summarized the arduous journey that Xiaomi has taken along the way, and then he said that Xiaomi will usher in a new transformation, that is, building a car.
Lei Jun made a big bet for this venture! He set up a wholly-owned subsidiary intelligent company responsible for the smart electric vehicle business, with an investment of 10 billion yuan, and expects to invest another 10 billion US dollars in the next ten years, with a reserve fund of 108 billion yuan to back it up. This will be the last major entrepreneurial project in his life, for which he took out all his belongings and fought only for Xiaomi.
along the way,Lei Jun has many titles, entrepreneurs, Internet gods..., perhaps his favorite title is entrepreneurs.
In fact, the road to success is not crowded, because few people persist. If you can't find a reason to persist, then give yourself a reason to start again.
Even entrepreneurs have fallen down countless times, but they will choose to continue to rush forward after failure, reaching the peak that ordinary people can't reach. There is always someone who wants to win, so why can't the person who wins be How about you? For an original intention, Lei Jun rushed to China for 30 years and almost everyone knew him. The mountainside is too crowded, I hope we can all go to the top of the mountain to have a look.
What kind of Lei Jun is in your heart? You are welcome to leave a message in the comment area below to share your views with me. If you like my article, welcome to follow me, like me and forward it, your encouragement will give me a better motivation.
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