It’s not difficult to pay a little attention to colleagues and friends around me that many people are waiting for the old iPhone models that have dropped in price. In August this year, mobile phone manufacturers held new phone conferences one after another. Why didn't an Android phone impress these people to buy it? Let me talk about the conclusion first, it is nothing more than these 3 reasons: ecological closed loop , performance and IOS non-stuck .
People who have been in the second-hand digital market all year round will find that second-hand iPhone is the easiest mobile phone product to sell. As long as it is not an ID machine and the quality is good, there will always be someone who will recycle it at a reasonable price in the first place.
Friends who are familiar with digital products have a clearer mind. As long as the price is fair, second-hand Apple mobile phones will never worry about the sale. There are three main reasons for this:
First of all, the iPhone is positioned as a high-end product, so the price of each new model will be high when it is released, which is a price threshold for many consumers. . But it should be noted that has a consumption threshold does not mean that there is no demand , on the contrary, the domestic market still has a very strong demand for Apple mobile phones. Since the IOS system can guarantee no lag for five years, as long as the quality of the second-hand phone is good, many people will compromise to buy a second-hand iPhone one step at a time.
Secondly, second-hand mobile phones are generally sold at a discount of half. On a second-hand trading platform, I find a phone, iPhoneXR is more than two thousand, which is about one thousand three less than the original price. For many consumers, this is the case. The price is very cost-effective and attractive.Instead of buying an Android smartphone at the same price for three years, it is better to buy a second-hand iPhone at the same price for another four to five years.
The last and most important reason is that the IOS system can ensure the smoothness of the phone , which gives consumers the impression that the aging speed is slow, which ensures that the old iPhone can be in the second-hand market Enduring.
Obviously, these three selling points have formed Apple’s brand moat, and the IOS system is the core competitiveness of Apple’s mobile phone products .
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