Big data kills? Information cocoon room?
"Personalized" advertising push?
In the era of mobile Internet,
is calculated by various algorithms all the time,
the products you have searched, the videos you like to watch,
have become the data for merchants to improve the "algorithm".
Through these algorithms, merchants can
"help you" block information and "customize" advertisements for you.
What you see are the results that merchants carefully calculated, and
wants you to see the results.
In order to standardize Internet information service algorithm recommendation activities, safeguard national security and social public interests, protect the legitimate rights and interests of citizens, legal persons and other organizations, and promote the healthy development of Internet information services. On August 27, according to the WeChat official account of "Netcom China", the National Internet Information Office recently drafted the "Internet Information Service Algorithm Recommendation Management Regulations (Draft for Solicitation of Comments)" to solicit public opinions.
sword points to "big data mastering"
"manipulation of search results" and other behaviors
The State Internet Information Office publicly solicits comments on the "Internet Information Service Algorithm Recommendation Management Regulations (Draft for Comment)" on the 27th .
Source: Red Star News
There are 30 drafts for comments, many of which point to hot spots of social concern.
For example, in response to big data, Article 18 proposes: Algorithmic recommendation service providers who sell goods or provide services to consumers shall protect the legitimate rights and interests of consumers, and shall not be based on consumer preferences, transaction habits and other characteristics , Use algorithms to implement unreasonable differential treatment and other illegal acts on transaction conditions such as transaction prices.
With regard to the protection of minors, Article 16 proposes that if an algorithm recommends service providers to provide services to minors, they shall fulfill their obligation to protect minors’ network in accordance with the law, and develop a system suitable for minors. Mode, providing services suitable for the characteristics of minors, etc., to facilitate minors’ access to information that is beneficial to their physical and mental health.
Algorithm recommendation service providers shall not push to minor users information content that may cause minors to imitate unsafe behaviors, violate social ethics, induce minors' bad habits, and other information that may affect the physical and mental health of minors, and must not use algorithms Recommend services to induce minors to indulge in the Internet.
Article 8 stipulates that algorithm recommendation service providers shall regularly review, evaluate, and verify algorithm mechanisms, models, data and application results, etc., and shall not set up algorithm models that violate public order and good customs such as inducing users to indulge or high consumption.
Previously, the takeaway platform used algorithms to measure the delivery time of the takeaways, which caused countless takeaway brothers to complain, which once attracted the attention of the whole network, and in this consultation draft, it also proposed: algorithm recommendation service provision Where workers provide work scheduling services to workers, they shall establish and improve platform order distribution, remuneration composition and payment, working hours, rewards and punishments, and other related algorithms to fulfill the obligations of protecting workers’ rights and interests.
It is worth noting that the draft for comments clearly stipulates the possible manipulation of search results and traffic fraud by service providers:
Article 11 Algorithm recommendation service providers should strengthen the algorithm recommendation service page Ecological management, establish and improve the mechanism of manual intervention and user independent selection, and actively present information content in line with the mainstream value orientation in key links such as the first screen of the homepage, hot search, selection, list category, and pop-up window.
Article 12 Algorithm recommendation service providers shall comprehensively use content de-duplication, disperse intervention and other strategies, and optimize the transparency and interpretability of rules such as retrieval, sorting, selection, push, and display, so as to avoid adverse effects on users , Cause disputes and disputes.
Article 13 Algorithm recommendation service providers shall not use algorithms to falsely register accounts, illegal trading accounts, manipulate user accounts, or fake likes, comments, forwarding, web page navigation, etc., to implement traffic fraud and traffic hijacking; they must not use algorithms to block Information, over-recommendation, manipulation of lists or ranking of search results, control of hot searches or selections, etc., intervene in the presentation of information,Implement self-preferential treatment, unfair competition, influence online public opinion, or evade supervision.
Service providers should provide users with the option of
to turn off the algorithm recommendation service
Although algorithm recommendation facilitates people’s lives to a certain extent, its drawbacks should not be underestimated, in order to protect individuals Privacy, many users hope to turn off the algorithm recommendation, but they can't find the option to "turn off".
In response to this, the draft for comments proposed that algorithm recommendation service providers should provide users with options that are not specific to their personal characteristics, or provide users with convenient options to turn off algorithm recommendation services. If the user chooses to close the algorithm recommendation service, the algorithm recommendation service provider shall immediately stop providing related services.
Algorithm recommendation service providers shall provide users with the function of selecting, modifying or deleting user tags used for algorithm recommendation services.
If the user believes that the algorithm recommendation service provider's application of the algorithm has a significant impact on his rights, he has the right to request the algorithm recommendation service provider to explain and take corresponding improvement or remedial measures.
The draft for comments clearly stated that the application of algorithm recommendation technology refers to the application of algorithm technologies such as synthesis, personalized push, sorting and selection, retrieval and filtering, and scheduling and decision-making to provide users with information content.
The following is the full text of the "Draft for Comments":
Internet Information Service Algorithm Recommendation Management Regulations (Draft for Comments)
The first article is to standardize Internet information service algorithm recommendation activities and maintain national security and public interest , Protect the legitimate rights and interests of citizens, legal persons and other organizations, promote the healthy development of Internet information services, and promote the core values of socialism. "Personal Information Protection Law of the People's Republic of China", " Internet Information Service Management Measures" and other laws and administrative regulations,Formulate this regulation.
Article 2 The application of algorithm recommendation technology to provide Internet information services within the territory of the People's Republic of China (hereinafter referred to as algorithm recommendation service) is subject to these regulations. Where laws and administrative regulations provide otherwise, follow those provisions.
The application algorithm recommendation technology mentioned in the previous paragraph refers to the application of algorithm technologies such as synthesis, personalized push, sorting and selection, retrieval and filtering, and scheduling and decision-making to provide users with information content.
Article 3 The national cybersecurity and informatization department is responsible for the supervision, management and law enforcement of the national algorithm recommendation service. The cybersecurity and informatization departments of provinces, autonomous regions, and municipalities directly under the Central Government are responsible for the supervision, management, and law enforcement of algorithm recommendation services in their respective administrative regions based on their responsibilities.
Article 4 Algorithm recommendation service providers who provide algorithm recommendation services shall abide by laws and regulations, respect social ethics and ethics, observe business ethics and professional ethics, and follow the principles of fairness, openness and transparency, scientific rationality, and honesty.
Article 5 Encourage relevant industry organizations to strengthen industry self-discipline, establish and improve self-discipline systems and industry standards, organize the formulation of industry standards, and urge and guide algorithm recommendation service providers to establish and improve service standards, provide services in accordance with the law, and accept social supervision.
Article 6 Algorithm recommendation service providers shall adhere to the mainstream value orientation, optimize the algorithm recommendation service mechanism, actively spread positive energy, and promote the application of algorithms to be good.
Algorithm recommendation service providers shall not use algorithm recommendation services to engage in activities prohibited by laws and administrative regulations, such as endangering national security, disrupting economic and social order, and infringing on the legitimate rights and interests of others, and shall not use algorithm recommendation services to disseminate information prohibited by laws and administrative regulations .
Article 7 Algorithm recommendation service providers shall implement the main responsibility of algorithm security, establish and improve user registration, information release review, algorithm mechanism review, security assessment and monitoring, emergency response to security incidents, data security protection and personal information protection management systems , Formulate and publish algorithm recommendation related service rules, and allocate professional and technical support suitable for the scale of algorithm recommendation service.
Article 8 Algorithm recommendation service providers shall regularly review, evaluate, and verify algorithm mechanisms, models, data and application results, etc., and shall not set up algorithm models that violate public order and good customs such as inducing users to indulge or high consumption.
Article 9 Algorithm recommendation service providers shall strengthen the management of information content, establish and improve a feature database for identifying illegal and unhealthy information, and improve storage standards, rules and procedures. If it is found that an algorithm that has not made a distinctive mark generates synthetic information, it shall make a distinctive mark before continuing to transmit.
If illegal information is discovered, the transmission shall be stopped immediately, and disposal measures such as elimination shall be taken to prevent the spread of the information, keep relevant records, and report to the network information department. If unhealthy information is discovered, it shall be dealt with in accordance with the relevant regulations on the ecological governance of network information content.
Article 10 The algorithm recommendation service provider shall strengthen the management of user models and user tags, improve the rules of points of interest recorded in the user model, and shall not record illegal and undesirable information keywords in user points of interest or as user tags and push accordingly Information content must not be labeled with discriminatory or biased users.
Article 11 The algorithm recommendation service provider shall strengthen the ecological management of the algorithm recommendation service page, establish a sound manual intervention and user independent selection mechanism, and focus on the first screen of the homepage, hot search, selection, list category, pop-up window, etc. The link actively presents information content that conforms to the mainstream value orientation.
Article 12 Algorithm recommendation service providers shall comprehensively use content de-duplication, disperse intervention and other strategies, and optimize the transparency and interpretability of rules such as retrieval, sorting, selection, push, and display, so as to avoid adverse effects on users , Cause disputes and disputes.
Article 13 Algorithm recommendation service providers shall not use algorithms to falsely register accounts, illegal trading accounts, manipulate user accounts, or falsely like, comment, forward, web navigation, etc., to implement traffic fraud or traffic hijacking; they must not use algorithms to block Information, excessive recommendation, manipulation of lists or ranking of search results, control of hot searches or selections, etc. interfere with the presentation of information, implement self-preferential treatment, unfair competition, influence online public opinion, or evade supervision.
Article 14 The algorithm recommendation service provider shall inform users of its provision of algorithm recommendation services in a conspicuous manner, and publicize the basic principles, purpose and operation mechanism of the algorithm recommendation service in an appropriate manner.
Article 15 Algorithm recommendation service providers shall provide users with options that are not specific to their personal characteristics, or provide users with convenient options to turn off algorithm recommendation services.If the user chooses to close the algorithm recommendation service, the algorithm recommendation service provider shall immediately stop providing related services.
Algorithm recommendation service providers shall provide users with the function of selecting, modifying or deleting user tags for algorithm recommendation services.
If the user believes that the algorithm recommendation service provider's application of the algorithm has a significant impact on his rights, he has the right to request the algorithm recommendation service provider to explain and take corresponding improvement or remedial measures.
Article 16 Where algorithmic recommendation service providers provide services to minors, they shall fulfill their obligations to protect minors on the Internet in accordance with the law, and develop modes suitable for minors and provide services suitable for minors’ characteristics, etc. , Facilitating minors’ access to information that is beneficial to their physical and mental health.
Algorithm recommendation service providers shall not push to minor users information content that may cause minors to imitate unsafe behaviors, violate social ethics, induce minors' bad habits, and other information that may affect the physical and mental health of minors, and must not use algorithms Recommend services to induce minors to indulge in the Internet.
Article 17 Where an algorithm recommendation service provider provides work scheduling services to workers, it shall establish and improve related algorithms such as platform order distribution, remuneration composition and payment, working hours, rewards and punishments, and fulfill the obligations of protecting workers' rights and interests.
Article 18 When an algorithm recommendation service provider sells goods or provides services to consumers, it shall protect the legitimate rights and interests of consumers, and shall not use algorithms to implement transactions on transaction prices and other transaction conditions based on consumer preferences and transaction habits. Unreasonable differential treatment and other illegal acts.
Article 19 The national cybersecurity and informatization department shall establish a classified and hierarchical management system to recommend the service’s public opinion attributes or social mobilization ability, content category, user scale, data sensitivity of algorithm recommendation technology processing, and degree of intervention in user behavior based on algorithm recommendation services, etc. Implement classification and hierarchical management for algorithm recommendation service providers.
Article 20 Algorithm recommendation service providers with public opinion attributes or social mobilization capabilities shall fill in the service provider's name, service form, and application field through the Internet information service algorithm filing system within ten working days from the date of providing the service , Algorithm type, algorithm self-assessment report, content to be publicized and other information, perform the filing procedures.
algorithm recommendation service provider’s filing information changes,The formalities for the change shall be handled within five working days from the date of the change.
algorithm recommends that the service provider terminates the service, it shall go through the formalities for the cancellation record 30 working days before the termination of the service, and make proper arrangements.
Article 21. After receiving the filing materials submitted by the filing party, the national, provincial, autonomous region, and municipal network information department shall file the filing within 30 working days, issue the filing number, and publish the materials; If it is incomplete, it shall not be filed, and the filer shall be notified and the reasons shall be given within 30 working days.
Article 22 The algorithm recommendation service provider that has completed the filing shall mark its filing number and provide a link to the public information in a prominent place on the website or application that provides services to the outside world.
Article 23 Algorithm recommendation service providers with public opinion attributes or social mobilization capabilities shall carry out safety assessments in accordance with relevant national regulations.
Algorithm recommendation service providers shall improve the algorithm recommendation service management mechanism, retain algorithm recommendation service logs and other information for a period of not less than six months, and provide it when inquiries by relevant law enforcement agencies.
Article 24 The cybersecurity and informatization departments of the state, provinces, autonomous regions, and municipalities directly under the Central Government, together with relevant competent departments, carry out algorithm security evaluation and supervision and inspection work on algorithm recommendation services, and promptly put forward rectification opinions on problems found and rectification within a time limit.
algorithm recommendation service providers shall cooperate with the safety assessment and supervision and inspection work carried out by relevant competent authorities according to law, and provide necessary technical and data support and assistance.
Article 25 Relevant institutions and personnel involved in the security assessment and supervision and inspection of algorithm recommendation services shall strictly keep the personal information, privacy and trade secrets learned in the performance of their duties confidential, and shall not disclose, sell or illegally provide them to others.
Article 26 The algorithm recommendation service provider shall accept social supervision, set up a convenient complaint and report portal, and promptly accept and handle public complaints and reports.
algorithm recommendation service providers should establish user appeal channels and systems, standardize the handling of user appeals and provide timely feedback, and effectively protect the legitimate rights and interests of users.
Article 27 The algorithm recommendation service provider violates Article 7, Article 8, Article 9, Paragraph 1, Article 10, Article 11, Article 12, Article 13, Article As stipulated in Article 14, Paragraph 2 of Article 15, Article 22, and Article 26,The cybersecurity and informatization departments of the state, provinces, autonomous regions, and municipalities directly under the Central Government will give warnings, circulate criticisms, and order corrections within a time limit according to their duties; if they refuse to make corrections or the circumstances are serious, they will be ordered to suspend information updates and be fined between RMB 5,000 and RMB 30,000. If a violation of public security management is constituted, public security management penalties shall be imposed in accordance with the law; if a crime is constituted, criminal responsibility shall be investigated in accordance with the law.
Article 28 The algorithm recommendation service provider violates Article 6, Article 9, Paragraph 2, Article 15, Paragraph 1, Paragraph 3, Article 16, Article 17, and 10. Article 8, Article 23, and Article 24, paragraph 2, shall be dealt with by relevant competent authorities such as cyberspace affairs in accordance with their duties and in accordance with relevant laws, administrative regulations and departmental rules.
Article 29 The algorithm recommendation service provider with the attributes of public opinion or social mobilization ability violates the provisions of Article 20 of these regulations, fails to file as required, or conceals relevant information, provides false materials, or deceives when submitting the file. If the filing is obtained by improper means such as bribery, the national and provincial, autonomous region, or municipal cybersecurity and informatization departments shall revoke the filing in accordance with the law, give warnings, report criticisms, and order corrections within a time limit; if corrections are refused or the circumstances are serious, the information update shall be suspended, and A fine of not less than 5,000 yuan but not more than 30,000 yuan shall be imposed.
If an algorithmic recommendation service provider with public opinion attributes or social mobilization ability terminates the service and fails to complete the cancellation and filing procedures in a timely manner as required, or is subject to administrative penalties such as revocation of the Internet information service license, closure of the website, or termination of the service in a serious violation of the law, the state shall And the network information department of the province, autonomous region, and municipality directly under the Central Government shall cancel the record.
Article 30 These regulations shall come into force on the day of 2021.
Source: Daily Economic News, Red Star News
Original title: "Can't stop brushing short videos? Regarding algorithm recommendation, the country has also taken action! 》
Editor: Liu Mengge and Ji Qianqian
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