To standardize Internet information service algorithm recommendation activities, the National Internet Information Office announced on August 27 the "Internet Information Service Algorithm Recommendation Management Regulations (Consultation Draft)" (referred to as the "Opinion Draft") to solicit public opinions.
Source: Cyberspace Administration of China
The content of the "Opinion Draft" includes: algorithm recommendation service providers shall not use algorithms to falsely like, traffic fraud, manipulate rankings or control hot searches, etc., to influence online public opinion or evade supervision; Information content management should be strengthened, and information content that conforms to the mainstream value orientation should be actively presented; users should be provided with convenient options for turning off algorithm recommendation services. At the same time, the "Draft of Opinions" proposes that a classification and grading management system will be established, and relevant algorithmic recommendation service providers must perform filing procedures.
The application algorithm recommendation technology mentioned in the "Opinion Draft" refers to the application of algorithm technologies such as synthesis, personalized push, sorted selection, retrieval and filtering, and scheduling and decision-making to provide users with information content.
In fact, this involves almost all Internet companies that conduct product recommendation and content dissemination based on algorithms.
When forwarding the "Draft of Opinions" on social platforms, a person engaged in algorithm work said that the "Internet Information Service Algorithm Recommendation Management Regulations" are expected to change the past that algorithm recommendation was completely dependent on the moral consciousness of service providers.
adhere to the mainstream value orientation
strengthen content management
The "Opinion Draft" puts forward value-oriented requirements for algorithm recommendation service providers, and at the same time requires strengthening information content management.
Article 6 of the "Draft Opinions" stipulates that algorithm recommendation service providers should adhere to the mainstream value orientation, optimize algorithm recommendation service mechanisms, actively spread positive energy, and promote the application of algorithms for the better. Article 8 stipulates that algorithm recommendation service providers shall regularly review, evaluate, and verify algorithm mechanism mechanisms, models, data, and application results, etc., and must not set up algorithm models that violate public order and good customs such as inducing users to indulge or high consumption.
Article 11 of the "Opinion Draft" stipulates that algorithm recommendation service providers shall strengthen the ecological management of the algorithm recommendation service page,Establish and improve the mechanism of manual intervention and user independent selection, and actively present information content that conforms to the mainstream value orientation in key links such as the first screen of the homepage, hot search, selection, list category, and pop-up window.
The "Draft of Opinions" especially emphasizes the obligation to protect minors when providing services to minors. Article 16 stipulates that algorithmic recommendation service providers should facilitate minors’ access to information content that is beneficial to their physical and mental health by developing models suitable for minors and providing services suitable for minors’ characteristics, and shall not use algorithmic recommendation services. Induce minors to addicted to the Internet.
must not “ kill familiarity ”
algorithm recommendation should be closed
Big data algorithms have caused widespread discussion in the society.
Article 18 of the "Draft Opinions" stipulates that when algorithmic recommendation service providers sell goods or provide services to consumers, they shall protect the legitimate rights and interests of consumers. Unreasonable differential treatment and other illegal acts were implemented on transaction conditions such as prices.
In addition, the "Opinion Draft" also intends to break the "black box" state of the algorithm. Article 14 stipulates that the algorithm recommendation service provider shall inform users of its provision of algorithm recommendation service in a conspicuous manner, and publicize the basic principle, purpose and operation mechanism of the algorithm recommendation service in an appropriate manner.
Article 15 of the "Draft Opinions" proposes that algorithm recommendation service providers should provide users with options that are not specific to their personal characteristics, or provide users with convenient options to turn off algorithm recommendation services.
Last week, the Standing Committee of the National People's Congress voted to pass the "Personal Information Protection Law of the People's Republic of China." In response to the increasingly common application of automated decision-making, the " Personal Information Protection Law" clearly requires that the transparency of decision-making and the fairness and impartiality of the results are guaranteed, and individuals are given the right to know and refuse, especially in the way of automated decision-making. In the application scenarios of information push and commercial marketing,Have the right to simultaneously obtain options or ways of refusal that are not specific to their personal characteristics.
intends to establish a classification and hierarchical management system
In fact, algorithms are behind search rankings, hot search lists, and traffic data. Article 13 of the "Draft Opinions" specifically stipulates that algorithm recommendation service providers shall not use algorithms to falsely register accounts, illegal transaction accounts, manipulate user accounts, or falsely like, comment, forward, navigate, etc., to implement traffic fraud and traffic hijacking ; It is not allowed to use algorithms to shield information, over-recommend, manipulate lists or sort search results, control hot search or selection, etc., interfere with the presentation of information, implement self-preferential treatment, unfair competition, influence online public opinion, or evade supervision.
According to the "Draft Opinions", the national cyberspace administration intends to establish a classified and hierarchical management system to recommend the service’s public opinion attributes or social mobilization capabilities, content categories, user scale, sensitivity to data processed by the algorithm recommendation technology, and user behavior based on algorithm recommendation services. The degree of intervention implements classification and hierarchical management of algorithm recommendation service providers.
Algorithm recommendation service providers with public opinion attributes or social mobilization capabilities shall fill in the service provider’s name, service form, application field, algorithm type, Algorithm self-assessment report, content to be publicized and other information, complete the filing procedures.
This article is derived from China Securities Journal
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