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Recently, many companies that have been forgotten by everyone suddenly started The re-activation made many netizens exclaim: So this company hasn't closed down yet? Such interesting things naturally attracted Xiaolei's attention, so Xiaolei will take a look with you next to see which companies that once "disappeared" in everyone's sight are still alive in silence.
Recently, the State Administration for Market Regulation announced that Huya and Douyu were legally prohibited from merging, announcing the official failure of the bipolar "harmony" attempt in China's live broadcast. In fact, the merger of Huya and Douyu is only one step away. As long as the relevant state departments nod, they can enter the merger fast lane. After all, Tencent is behind the two companies, and the family does not speak.
However, it is precisely because the major shareholders are Tencent that this merger was blocked by the state, giving other live broadcast companies a breathing space, such as Dragon Ball Live . As a live broadcast platform that has been silent for more than a year, Dragon Ball Live has not been disbanded or acquired as most people think, but has been maintaining its own small platform.
Dragon Ball live broadcast, so it's still alive?
After the State Administration of Market Supervision blocked the merger of Huya Douyu, Dragon Ball Live suddenly revived in situ, and posted more than 40 Weibo posts on the Weibo account, calling the country to save his life and announcing the return of Dragon Ball Live. .According to the records found on Weibo, before the resurrection on July 10, the last Weibo was on June 15, 2020. After four users’ prizes were drawn, there was no movement, and the number of likes and comments was also With only two digits, it can be said that the Dragon Ball live broadcast at that time was already in a "cool, but not completely cool state".
When Dragon Ball Live released its "Resurrection" Weibo on July 10, it immediately attracted a lot of onlookers from netizens, and under the first Weibo, the message with the highest number of likes was "I thought it went bankrupt". And Dragon Ball Live replied, "They fell, and neither will we." Since July 10, Dragon Ball Live has been updating Weibo with high frequency, and in Weibo, it has pointed the finger at Tencent behind Douyu and Huya, accusing the other party of monopolizing the market, and prohibiting the anchors of Dragon Ball Live from broadcasting games such as LOL.
In the Weibo on July 10, in addition to announcing its own return, most of the Weibo was related to a certain news, and began to pack a patriotic image for itself. It seems that netizens really like this set. The average number of likes and comments is significantly different from the previous Weibo. For the returning Dragon Ball live broadcast, is the first to establish a new character design and identify the market positioning. Step, so far it's doing pretty well.
In addition to establishing a new personality, the official Weibo of Dragon Ball Live is still aggressively attacking a certain company, accusing the other party of monopolizing the game and live broadcast market. One of the Weibo has received more than 30,000 likes, compared to other Weibo. The number of likes is mostly maintained at 2,000 to 3,000.
Dragon Ball live broadcast is to some extent "bare feet are not afraid of wearing shoes", after all, it has been suppressed for so long before, even if you directly jump face to Tencent, the situation will not get worse, if it can cause relevant departments Attention, maybe there is really a turnaround?
Of course, the most surprising thing is that Dragon Ball Live is still alive. As a live broadcast company that started to suffer serious losses in 2016 and was surrounded by problems such as salary arrears, the reason why Dragon Ball Live can survive is basically because Suning took the lead. In 2016, Suning announced a wholly-owned acquisition of Dragon Ball Live and repaid up to 380 million in debt.
At that time, the e-sports market was very hot. As a traditional home appliance chain store, Suning Group has been looking for channels to expand its business. The two can be said to hit it off. Then Suning also purchased an e-sports team and deeply bundled it with Dragon Ball Live. , In addition, it also has well-known anchors such as Xuxu baby , Deyunse, etc., and it is also a well-known member of domestic live broadcast companies.
However, after entering 2018, news such as salary arrears and the departure of the head anchors have gradually spread Dragon Ball Live into a quagmire of losses. Among them, the departure of the head anchors and the anchor union gave Dragon Ball Live a fatal blow. . After losing a large number of users, at the end of 2018, Suning issued a rectification announcement for Dragon Ball Live, and at the end of 2019, there was a rumor that Dragon Ball Live would be disbanded.
Actually, from the information collected by Xiaolei, in 2018, Dragon Ball Live basically has only the technical team for maintenance and operation, and the team in terms of signing and other aspects has basically been disbanded and entered a de facto "death". Of course, Dragon Ball Live is still alive in name, but for most netizens, a live broadcast platform with no topic is no different from bankruptcy.
As for the resurrection on July 10th, it is actually the result of the new team's entry. According to the information collected on the Internet, the new team only started to enter Dragon Ball Live in June this year. In addition to integrating internal resources, the new team will also start working Solve the problems left by the previous team, such as salary arrears, debts, etc., can be resolved through negotiation with the new team.
In addition, the team of Dragon Ball Live has also started to post recruitment advertisements on Weibo. From anchors to operators, they are all on the recruitment list. It can be seen that after being silent for more than a year, Dragon Ball Live has indeed been resurrected, and it may have received a new one. Injecting capital, I plan to make a big splash in the live broadcast market. However, in the current live broadcast industry, is there any cake left for Dragon Ball live broadcast?
Dragon Ball Live is resurrected, can it be turned over?
Xiaolei is actually quite surprised that Dragon Ball Live can persist to this day. After all, even Suning, the controlling party of Dragon Ball Live, has recently fallen into a financial crisis. As a money-burning project, Dragon Ball Live has not been abandoned and even plans to restart. Obviously, it was not temporarily decided because of the failure of the merger of Douyu and Huya. Judging from the new team's entry in June, Suning should have already planned to restart.
However, judging from the news announced so far, the funds obtained by Dragon Ball Live should not be too much. Under the subsidy activities of tens of millions of anchors on other platforms, only one subsidy activity of 3 million yuan has been announced, regardless of the intensity. Still the momentum can not be compared with the head live broadcast company.
And the current live broadcast industry is no longer the blue ocean market like in previous years. Now most of the resources have been concentrated on Douyu and Huya. Other live broadcast platforms can basically only focus on segmented markets, such as station B For the virtual anchors of the second-dimensional users, etc., there are also some small-scale live broadcast platform content. In the mainstream game and other content anchors, most of the platforms cannot compete with Douyu and Huya, and it is even difficult to compete for the market. .
Why?
First of all, it is games. The traffic of game live broadcasts is mainly on LOL and King of Glory. If you want to live broadcast these two games on the platform, you need to obtain authorization from Tencent, otherwise it may constitute an infringement. It was previously reported that Dragon Ball Live had obtained the live broadcast authorization of many games, but before more news was exposed, Dragon Ball Live had already entered a state of semi-paralysis.
And the Dragon Ball live broadcast vigorously attacked a certain company after the resurrection, making Xiao Lei skeptical about whether it can still obtain the relevant authorization, and in the absence of the live broadcast content of popular games such as LOL, the Dragon Ball live broadcast can only be broadcast on NetEase , console, stand-alone and other game content are being developed
Moreover, most of the live broadcast audience of console and stand-alone are currently at station B. Compared with other live broadcast platforms, users of station B are significantly more loyal and will not easily leave the platform. Therefore, if Dragon Ball Live wants to seize the market in this area, the cost will probably not be low, and the effect may not be very good.
As for the music and other sections, it is basically divided up by different platforms, and on these content, the audience pays more attention to the anchor rather than the platform and content. If you want to become successful, you can only dig anchors from other platforms, and digging people requires strong funds. Support, in addition to the signing fee, the compensation for liquidated damages after the anchor terminates the contract must also be considered.
Although the merger of Douyu and Huya failed, as far as the current domestic live broadcast market is concerned, there are really not many opportunities left for others. If you want to break through, you can only see if you can find the market that the head platform ignores, and successfully tap into it. Powerful broadcaster.
However, Xiaolei still admires the courage of Dragon Ball Live to challenge Douyu Huya, and hopes that they can bring some new changes to the live broadcast market.
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