Not long ago, China Post, the "big brother" in the express delivery industry, officially announced the start of a comprehensive speed-up.
According to Rogo.com.Logistics Salon, this time the speed increase covers more than 1,000 cities across the country, and many provinces and municipalities will achieve next-day delivery. Among them, major cities across the country can enjoy the extremely fast experience of next-day or even next-morning mail delivery.
The industry has put forward the view that China Post is improving on the shortcomings, and the strength of the national team will likely have competition and impact on express products of the same level as SF Express and Jingdong Express .
A box of cakes EMS, SF Express, JD Express journey
In this regard, Rogo.com.logistics salon tested the new speed-up China postal service, and also tested the same level express products of SF Express and JD Express. Rogo.com.logistics salon editors mailed biscuits and cakes from Xicheng District, Beijing to Futian District, Shenzhen. The delivery time was the same, the destination was the same, and the delivery items were similar.
First of all, make an appointment online about 10:30 a.m. on July 13th for pick-up. Express.
The price is the starting price because the weight of small pieces does not exceed 1 kg. If the discount price is not included, the EMS express costs 21 yuan, the SF express is 23 yuan, and the Jingdong express is 20 yuan. In terms of price, JD Express is the lowest, and SF Express is the most expensive. But as far as this test is concerned, almost every store has preferential activities and coupons to buy. After the discount, SF Express still does not have an advantage in price.
According to the timeliness, the first to arrive at the destination is SF Express, the recipient will receive the item before 11:00 the next day, and the total timeliness is less than 24 hours, followed by Jingdong Express at 17:00 the next day. It takes 30 hours, the slowest is the EMS express, the delivery is at 10:30 am on the third day, and the total time is 23 hours a day.
After arriving at the destination, the comparison of the status of the goods is also more obvious, except that the items of SF Express are cakes that are not fragile, and the biscuits sent by JD Express and EMS express are all fragile biscuits. The biscuits of JD Express are almost not damaged when they arrive, and EMS The express biscuits were basically broken (one of the tins was accidentally broken by the sender, not related to the post).
EMS express service and timeliness are still unstable.
This test is only an example and cannot represent the overall situation of the country. Therefore, it is not possible to compare who is better and who is worse because of this test. But some problems can also be seen through a test.
First of all, Post's current high-efficiency products, services and timeliness are still unstable, This may also be related to the fact that the high-efficiency product has just been fully launched, and there is still room for improvement.
On the one hand, has differences in the caliber of its customer service, online channels and offline courier brothers, which will cause certain misleading to customers.
Taking this test as an example, Rogo.com Logistics Salon first asked the online customer service about the timeliness of express mail. There is no next-day delivery. After that, it is best to contact the local shipping bureau to understand the situation.
After calling the postal customer service hotline, the other party said that there is indeed a matter of speeding up the next-day delivery, but it cannot give an example on which city to which city can be delivered to the next day. Which city and which district are specific can clearly inform the time limit. In this regard, Rogo.com Logistics Salon specifically consulted Beijing Xicheng to Shenzhen Futian, the other party said that it would take 3 and a half days, Beijing city to Shanghai city would take 2 and a half days, Beijing city to Tianjin Binhai New area would take 1 and a half days, Beijing city to Langfang City District takes 1 and a half days.
But when it was implemented to the little brother who finally came to pick up the parcel, the postal brother said that he had received a notification from the superior that EMS express can achieve next-day delivery to 1,000 cities, such as the delivery from Beijing to Shenzhen, theoretically, next-day delivery can be achieved. . This is consistent with the time limit of EMS's Mini Program service prompt, showing that it is estimated to be delivered before 22:00 tomorrow. However, it may be due to the office property of the recipient address. When the delivery process is entered at about 18:30 the next day, the parcel is not delivered, and the delivery arrives the next day.
So what affects the timeliness of these three?
Rogo.com Logistics Salon also learned from the courier brother about the aging problem in the middle. Generally speaking, unless the express shipments are liquid, paste, powder and other contraband that cannot be shipped by air, the rest are shipped by air. Therefore, the difference in timeliness in inter-provincial trunk transportation is actually not large. As long as it is not affected by the weather, the aircraft can fly, and there are almost no advantages or disadvantages. Of course, the advantages of self-owned cargo planes, airports and abundant air route resources will still affect certain timeliness, such as Some express air routes have strong resources and do not require transit; some companies have their own cargo planes, direct flights, and have strong time control capabilities; for example, they have airport resources, certain priorities or specific site resource advantages.
But comparing the details of the waybill of the three companies, it can be found that the current transit is definitely the factor that has the greatest impact on the timeliness.
It can be seen that the transfer station of EMS leaving Beijing went to the airport at nearly 3:00 pm, and arrived at Shenzhen Airport and the transfer station before 9:00 am, but the transfer station that left Shenzhen was at 12:30. The Shenzhen end took a little time, and the courier delivery time was slow, and the overall timeliness dropped all of a sudden.
Jingdong Express left the Beijing transit station at 17:30, but it only stayed at the Shenzhen transit center for 15 minutes, and the front-end transit time was slow, but the Shenzhen-end transit and delivery were very efficient, so the overall timeliness is still good.
The reason why SF Express is fast depends on the details of the waybill. It arrived at the transfer station in Beijing at 14:00 and left the transfer station at 15:50, and only stayed at the Shenzhen transfer station for less than 1 hour, which means that the front and rear transfer stations are very efficient. , so the overall aging can be maintained within 24 hours.
and There are also certain differences in the parcels that are finally delivered to the recipients.
Although this test result can only be responsible for this test, it can still explain certain problems on the whole. The service and timeliness of EMS still have certain instability. Jingdong Express promises that the timeliness will be before 15:00 on the third day. It can be seen that there is still some room for the statute of limitations, and SF Express has shown great confidence and promised that the statute of limitations will be before 15:00 the next day.
SF Express, JD Express, and EMS each have their own resource advantages. SF Express employees have the strongest self-confidence.
And this self-confidence is also reflected in the courier brother.
Rogo.com Logistics Salon has consulted the three courier brothers about the timeliness respectively. The EMS courier brother cannot clearly guarantee the next-day delivery, only that the estimated time displayed online will be almost there, but it is uncertain. The younger brother of Jingdong Express said that it should be able to arrive the next day, which is similar to the time limit of SF Express. SF Express stated that it will definitely arrive the next day, unless the plane cannot take off due to force majeure that day.
Regarding China Post's comprehensive speed-up and next-day delivery, both SF Express and JD.com express that they are not worried about participating in the competition. The younger brother of SF Express is more confident: "They are making progress, and we are also growing. SF Express's long-term service experience is not a blow. After the later (Ezhou) airport is completed, our timeliness will be faster."
The younger brother of Jingdong Express also did I don’t think EMS will take away the customers in hand, but I still agree with the competing SF Express: “It takes a long time for others to do it, and there are still more customers (than I have at hand).” Each has its own advantages.
China Post:
In terms of network coverage, there is no doubt that it is strong, because it also provides inclusive services such as ordinary mail parcels, which can be delivered to basically all places where there are people in China. This is because the market economy system emphasizes economy What efficient private express delivery cannot do, in fact, private express delivery in many remote mountainous areas may not be able to deliver.
According to the data disclosed by China Post's official public account, it has 54,000 outlets and 43,000 delivery service points across the country, covering urban and rural areas across the country.
The air transport capacity is China Post's own fleet. At present, China Post has 33 all-cargo aircraft mainly of B757 and B737 models, with Nanjing as the center of hub-and-spoke distribution, which can reach many key cities in China.
However, in terms of customer service capabilities, according to a courier at a postal outlet, customer service is basically handed over to a third party. The reason why the above-mentioned time-limited consultation channels are completely different is mainly due to third-party control and inadequate training.
SF Express:
SF Express has a very strong air capacity. According to publicly disclosed data, the number of SF Express freighters has reached 66 by June 2021, forming 2 B747-400ERF, 11 B767-300BCF, 36 B757-200F, and 17 aircraft. The echelon capacity of the B737-300/400F.
From the perspective of SF Express's nationwide layout, as of the end of June 2020, the company had 9 hub-level transit yards, 36 aviation and railway stations (excluding sites that share sites with the transit yards), and 130 regional transit yards ( SF Express and Shunxin Jetta transit stations are not included).
In terms of storage capacity, as of the end of 2020, the self-operated area of SF Express warehouses is only 2.78 million square meters, and the area of franchise warehouses is 2.08 million square meters.
In terms of transportation capacity, SF Express is very flexible and can allocate resources. SF Express has a total of about 58,000 self-operated and outsourced vehicles for trunk and branch lines and the largest freighter fleet in China. The number of railway and high-speed rail transportation lines is also JD Logistics 2 times.
JD Logistics:
JD Logistics is the most powerful place in the overall supply chain solution, in which warehousing power has an absolute advantage. As of December 31, 2020, JD Logistics operated more than 300 RDCs, covering seven major regions across the country, with a total storage area under management (including cloud warehouses) of 21 million square meters.Because of the scarcity of logistics land in the current urbanization process, it has obvious advantages in terms of land resources.
But in terms of transportation capacity, JD Logistics does not have its own cargo planes yet, and has 7,500 self-operated trucks. At the same time, after acquiring Leapfrog for 3 billion yuan, as of June this year, Leapfrog Express has owned 16 freight charter planes, with more than 17,000 units. The transport capacity of the transport vehicle.
Of course, , whether it is JD Logistics or SF Express, as the basis for the development of digital and intelligent supply chain services, is currently in the forefront of the industry in terms of technology, automation and digital capabilities.
China Post is temporarily unable to shake the high-end express delivery competition
Whether the acceleration of EMS will have an impact on the current high-end express delivery market.
express expert Cai Weiyang told Rogo.com Logistics Salon that this trend has not been seen for the time being.
He believes that there is a principle for the competition in the express delivery market: The same service is compared with the price, and the same price is compared with the service. In the high-end express delivery market, the currently visible products are SF Express, JD Express, and the EMS express that has been accelerated this time. This is the field of comparison services.
compares services, not only the timeliness, but also the stability of the timeliness, customer service, and courier performance. In terms of the stability of the timeliness, there is still a certain gap in the current stability of the postal service, because the resources of China Post are very strong in some areas, but the distribution of the capacity of the whole network is different, resulting in inconsistent stability as a whole, and speeding up is relatively simple. Yes, but whether this speed can be stabilized remains to be tested by the market.
Cai Weiyang believes that in addition to participating in market competition, the more important factor for China Post to speed up this time is to establish a better public image . With the development of the times, the timeliness of express mail is also constantly improving. It must shoulder the historical mission and keep pace with the times.
However, Cai Weiyang believes that in addition to the above advantages, China Post's official background is also its advantage, so it is not so important for SF Express and JD Logistics to have an impact. There are some places that do not conform to the laws of the market, so for SF Express and JD Logistics, he is not a market competitor.
"Because he may not be able to win the competition, but you can never beat him." Author of
| Zhou Yanqing
Source | Logistics Salon
