Qilu.com·Lightning News on August 24 The 25th Shandong Province Sports Games will officially open in Rizhao, China on August 25. The total number of gold medals and participating athletes in this competition have reached a record high, and the scale of the competition ranks among the top in the country. As a professional TV sports channel that has been broadcasting for nearly 30 years, Shandong TV Sports Channel will focus on the central work, anchoring on "taking the lead to open a new game", do its best to promote and report the Provincial Games, and use practical actions to accelerate the construction of a strong sports province. Contribute.
In the reporting work of the 25th Provincial Games, Shandong TV Sports Channel will adhere to systematic planning and overall promotion, highlight key points, create highlights, adhere to the linkage of large and small screens, concentrate superior resources, and fully Comprehensive, multi-angle, three-dimensional and interesting coverage of this provincial sports event, using all media to enhance the communication power, creating an influential sports communication platform, brilliantly presenting the struggle of Shandong athletes to constantly strive for self-improvement and surpassing themselves, and comprehensively display the vitality of the sun A beautiful achievement in building a modern coastal sports city.
All media gathered together to report
The 25th Shandong Province Sports Games had a total of 32 major events and 996 minor events; 4 performance events, namely equestrian, golf, baseball and softball and bridge; the total number of gold medals was 1,430; The number of registered athletes reached 17,000, a record high, and the scale of the competition ranked among the top in the country.
As a professional TV sports channel that has been on the air for nearly 30 years, Shandong TV Sports Channel has rich experience in reporting large-scale sports competitions. For example, since 2021, on the basis of daily reporting, we have launched a lot of news that netizens love to see and follow around the European Cup, Tokyo Olympics, Xi'an Games, Beijing Winter Olympics, and other important events. The phenomenon-level work that has been widely circulated on the screen is deeply memorable.
At present, Shandong TV Sports Channel has reached in-depth cooperation with Douyin , Tencent , Kuaishou, Baidu , Toutiao and other platforms to create a "Shandong TV Sports Channel +" integrated media matrix to provide high-quality programs for the channel More distribution channels have been opened up and media integration has been strengthened. Through short videos, UGC live broadcasts and other content, the channel leverages the advantages of integrated media reporting to form synergy in reporting, increase content dissemination and influence, break the inherent paradigm of traditional TV programs, and carry out innovative pursuits of large and small screens to feed back traffic.
During the current Provincial Games, Shandong TV Sports Channel will continue to promote in-depth media integration, adhere to integrity and innovation, operate an all-media communication system with intensive resources, reasonable structure, differentiated development, collaborative and efficient, and combine news and information related to the Provincial Games with exciting Programs and interactive topics are all released and interacted through new media online channels, using an all-media matrix to enhance the communication and influence of the Provincial Games.
Carefully create live interviews
Wonderful Provincial Games You and I
During the Provincial Games, Shandong TV Sports Channel set up an all-media studio at the main venue Kuishan Sports Center to create a front-line interview program "Provincial Games Time" and invite guests to visit in person The studio tells the personal experiences of the participants of the Provincial Movement and depicts different stories of the Provincial Movement.
creates an all-round atmosphere for the provincial transportation. The interview program "Provincial Transportation Time" will be broadcast on the Shandong TV Sports Channel, and will also be released on the sports channel's official Douyin, video account, Weibo, Lightning News, Qilu.com and other platforms, large and small Screen interaction, warm-up publicity through guest posters, provincial transportation stories broadcast on multiple platforms, etc., to achieve "breaking circle" communication. The
program interviews focus on the front and backstage content related to the 25th Provincial Games, comprehensively reflecting the fruitful results and spiritual outlook of Shandong's sports work. At the same time, combined with the rapid development of Rizhao in recent years, it shows the vitality of Rizhao.
Go deep into the front lines of the competition
The products are fresh and bright
The provincial games held every four years are a big stage for Shandong athletes to show themselves. At present, Shandong TV Sports Channel has successively sent a reporting team of more than 20 people to the front lines of the competition to directly observe the latest developments in the competition and capture A heart-warming story about provincial sports, focusing on the latest developments in sports and cities.
During the current Provincial Games, Shandong TV Sports Channel planned and launched the "Vibrant Rizhao Passionate Provincial Games" series of integrated media products in accordance with the precise communication ideas of "theme arrangement, unified packaging, multi-dimensional interaction, and all-media communication", and the content adhered to the " "New media mobile terminal leads the way, live short videos are given priority, and sports news is interesting", covering all platforms including new media and TV platforms.
TV channel news program "Sports News" created the "Vibrant Rizhao Passionate Provincial Sports" column, focusing on the wonderful moments inside and outside the daily provincial sports competitions, achieving "multi-point breakthroughs" in provincial sports reporting. At the same time, weekly programs "Shandong Sports Overview", "Rizhao Sports" will also do a comprehensive inventory of the competition.
From now on until the end of the Provincial Games, the channel's new media platform will use live broadcasts, short videos, posters and other forms to conduct all-round channel distribution based on its own characteristics. In the form of short videos, posters, pictures and texts, we will share the medal-winning moments of provincial athletes for the first time, launch the "Daily Medal List" poster, and promote it through all media and all platforms, so that the latest provincial sports status can be seen at a glance.
VR panoramic view takes you to see the provincial sports venues
slow live broadcast to experience the wonderful provincial sports
Since taking over the banner of the Provincial Games in 2018, Rizhao has adhered to the goal of "running games to rejuvenate the city and running games for the people", anchoring the goal of "running exciting games, winning participation, and developing development", working together in the same direction and working together, All preparatory work has been fruitful and the city is developing rapidly.
For this Provincial Games, Rizhao City will arrange the Provincial Games competitions in 7 districts and counties in the city. The city has prepared a total of 22 training and competition venues, including 15 new venues and 7 existing venues that have been renovated and upgraded. Shandong TV Sports Channel has launched a special plan of "VR Panorama·Visit the Provincial Sports Venues". Scan the QR code on the poster to learn about the location and related information of each venue.
At the same time, Shandong TV Sports Channel has innovatively created a slow live broadcast of the Provincial Games. It is broadcast live 24 hours a day through the online platform, and follows the Kuishan Sports Center, the main venue of the Provincial Games, in real time, allowing you to experience the immersive experience without leaving home. Provincial atmosphere.
Vibrant sunshine, passion saves luck. Shandong TV Sports Channel will panoramically present the athletes' continuous struggle for self-improvement through all-media reporting, and fully demonstrate the beautiful achievements of Vibrant Rizhao in building a modern coastal sports city. Stay tuned!
Shandong TV Sports Channel Mou Xiaofeng Sun Donghao
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