Dahe Daily·Yu Video Reporter Han Congcong
Recently, as the global official sponsor of the 2022 FIFA World Cup, Mengniu Group launched the first customized product of Mengniu in the host country Qatar , bringing more nutrition and happiness to fans from all over the world, while conveying the brand appeal of "every part of the nutrition world is strong" to every consumer inside and outside the stadium.
Mengniu "Change" ice cream login Qatar
It is understood that Mengniu's first product to log in Qatar is its ice cream brand "Change" series. The customized product uses dazzling team color as the main visual packaging and will be sold simultaneously in and out of the local arena. "Accompany" ice cream can allow fans to enjoy the coolness while cheering, and cheer for the event with thousands of "Accompany" fans who dare to break through themselves, challenge their limits, take responsibility, and speak with their strength.
After tasting the delicious "change" ice cream, Qatar fans said "Mengniu, beef!"
In the future, Mengniu's more categories and more abundant products will be listed in Qatar one after another. Mengniu hopes to achieve a perfect integration of product characteristics, brand genes, football match vitality, and World Cup competitive spirit on the World Cup stage through healthy, delicious and culturally embodied products, and push the spiritual resonance with consumers to the top.
At the 2018 World Cup of Russia, as the first official sponsor from the dairy industry in the history of the World Cup, Mengniu also joined hands with spokesperson Messi to send the world a strong voice of "natural power, born to be strong" to the world, and let that fans of that generation remember the brand spirit of "I am not born to be strong, I am just born to be strong".
Mengniu debuted at the 2018 World Cup in Russia
2021, Mengniu announced that it will once again become the global official sponsor of FIFA 2022 World Cup. In this World Cup, Mengniu went to the world with a new image of "world quality, born strong", and by launching the World Cup co-branded product, the best link to communicate with global consumers, better tell the story of China's dairy industry to the world, convey Mengniu's brand proposition of health, quality and nutrition, and show the style of China's dairy industry.
"There is a strong relationship between milk and football. They can bring health and happiness to people," said Mengniu President Lu Minfang . "Mengniu's youthful sunshine image is naturally in line with football. Mengniu will show the world the world through the World Cup, the top stage of global football, the style of Chinese companies, especially Chinese food and dairy companies, to create a more globally influential Chinese brand."
