"Spring is here, everything is reviving, and it is the season for animals to reproduce again." The most common commentary I heard in childhood planted a seed in his heart, and finally a flower about "love" bloomed at the age of 36.
Huang Xin graduated from Peking University . He has worked as a screenwriter and is now a science blogger. He brought 2.87 million fans to "kill animals" on , Douyin, , and was affectionately called "Uncle Ke".
Like to talk about animals with brains and brains
The animals he talks about are all kinds of strange things, from the real version of "Godzilla" marine iguana to "Iron Man Han" Indian rhinoceros , from the hair of rabbit horn to the feces of manta ray , from "wool is wool" to "How lazy is ?"
The way he talks about animals is full of ideas, homophonic, rhyme, continuous metaphors and associations, Sunfish is named "Xiaofang", Lin Yu is compared to "My Lin", Ankang fish also has love, Pangolin also has to take care of children.
seems nonsensical, but when doing popular science, Uncle Ke is serious. Behind the commentary of the jokester, is a typical "scholar" blogger. He must be scientifically verbatim for searching information and conducting research.
In front of @时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时官方时
Sahara Desert "The most beautiful boy" fence fox , with two big ears on four small long legs, but likes to look for desert in the yellow sand all over the sky and see one fuck the other.
, but he is very gentle to humans and will give gifts to passers-by. When he meets a diver you like, he will transform into a "sheep monster" weighing several tons.
marmot , the gentle killer whale
In Uncle Ke’s video, every animal seems to have two faces.
"In the traditional public perception, the animal world seems to be more hunting, slaughtering and the prey of the weak, but like humans, animals also have many warm, interesting, wise and beautiful moments." Uncle Ke feels that looking at animals with warmth is more of a humanistic care.
As an animal lover and science expert, Uncle Ke’s original intention of being a video blogger on Douyin is to show off his rich animal knowledge. But later, he wanted to convey to everyone a more important idea: all life on the earth is equal and they have the right to share the planet with humans.
So he introduced and joked about the animals as close friends.
talks about penguin changing hair. He named the video "Penguin Feather Not Easy", describing their appearance "Sometimes like a wolf grandmother coming home, sometimes like a rock singer, sometimes as elegant as a noble lady"; he talks about how stupid the roe deer is, he describes "No matter how heavy the snow in Daxinganling is, it is not as big as the roe deer; no matter how long the Changbai Mountain is, it is not as long as the reflective arc of roe deer"; he talks about Tibetan fox ht Although ml2 looks paralyzed, he is actually versatile and can sing loudly. "Don't look at the small eyes, but the eyes are good; don't look at the square face, but the mouth is very capable."
Penguin in the hair change period, one shape a day
In order to make the "resume" of animal friends interesting and easy to understand, he seemed to have engraved metaphors, rhymes and homophonic memes into DNA.
For example, if sheep's wool is forgotten to cut, it will easily die of heat in the wool ball in summer, which will become "mauri-seeking death"; sable Change the hair twice a year, which is black in summer and light yellow in winter, "one is summer strong chocolate, and the other is winter mango mixed milkshake".
Ke Uncle uses metaphors to popularize sables for hair
In these videos of "only hearing the sound but not seeing the person", his sense of rhythm has a serious humorous feeling like "Animal World", and his tone often reveals an unconcealed Southern accent. So some fans sighed, "I always feel like I'm listening to TVB's commentary." Some people asked, "Is he an animal expert or a jokester?"
In order to satisfy the curiosity of fans, in March last year, Uncle Ke specially filmed and produced his own "video resume" to tell the reasons and daily life of his animal science popularization.
But in subsequent updates, he still did not show his face in the video. His absolute protagonist must be the strange animals on this earth.
can "kill", and even more "kill"
Uncle Ke is not an animal expert, nor a jokester. In fact, his past study and work experience has nothing to do with animals. But when talking about animals, Uncle Ke is serious.
He has loved animals since he was a child. He liked to watch various animal documentaries the most, read various animal science books the most, liked to visit zoos everywhere, and liked to buy strange animal simulation dolls.
Uncle Ke and his animal dolls
Because he is obsessed with animals, he has been doing relevant text popular science online. In June 2020, Uncle Ke, who had just quit his job, decided to try making the popular animal science he wrote into a video.
He named himself "Ke Uncle Ke Animals". "Ke" means "chat and chat casually", which is intended to emphasize the popular and interesting expression of short videos, suitable for both young and old; and "Ke" has the deep meaning of "studying and understanding", "When explaining animal knowledge in a unique style, you must be more reasonable and scientific and verified."
Every short two-minute video has a lot of scientific research work behind it.
After confirming that you want to talk about an animal, Uncle Ke first checks all relevant Chinese and English materials and the websites of the country and region, then watches the collected video materials, digests all the information and brews the angle, finds the most unique points in the animal that may be liked by the audience, and then creates them.
"Every time I surveyed, the paper was filled with information content, such as the distribution, history, habits of this animal, etc. If there is this animal in the local zoo, I have to go to the scene to see it. If I have the chance, I have to talk to the experts." Uncle Ke said.
Uncle Ke didn't feel boring to shoot animals in the zoo, but he enjoyed it very much. "If you like to obtain information and absorb knowledge, and you think it is valuable to master the relevant information of these animals, you will have a steady stream of motivation to do this." The creation process of
videos is more tiring.
He must repeatedly ponder every point, every sentence, and every group of words. Sometimes, after writing the copy, he will overturn and rewrite it all, overturn and write it again, and even delete and rework it after being unsatisfied after publishing it. Sometimes, when he discovers the more prominent traits of animals he has talked about before, he will talk about them again from a new perspective.
For example, when he talked about killer whales at the beginning of last year, he introduced the appearance, habits, attack power and predation ability of the "fat tiger". In September this year, he talked for two more episodes, focusing on the tenderness of the killer whales to humans and their "scheming" when preying on humans.
This kind of polishing is useful and necessary, because sometimes, fans have a more "kill" spirit than him.
In the Douyin comment section of Uncle Ke, in addition to various "god replies" with great imagination, many people also add to the knowledge points or breeding experiences that were not mentioned in his videos.
"God Reply" under Uncle Ke video
Once, he talked about a double-crown lizard living in South America, which has the unique skill of " floating on the water", because the flippers open when they hit the water surface, increasing the resistance to the water. A fan corrected that it should have increased buoyancy. "As soon as I checked, what the fans said was indeed correct, and later I corrected it when editing the book."
Another time, I talked about sables. A fan replied to his own experience of raising Angru mink , saying that "biting people hurts, running around the house, can tear the house, and the excrement tastes great", reminding everyone, "Don't keep it as cute as you look, and be responsible for your little lives." Under this video with over one million likes, this comment received 57,000 likes.
In the video comment section of "Ming Stripes are so fragrant", fans share their experience in raising minks
. Uncle Ke felt very pleased about this. "I originally thought that many animals were not followed or loved by anyone, but in fact, everyone is willing to understand and learn."
"Crazy Zoo City" on Douyin
When I came to Douyin two years ago, Uncle Ke actually didn't think he would be popular.
His first hit product appeared two months after the account was established. It was a video about "How lazy are sloths?" "If they can lie down, they will never stand up. They will lie down immediately after standing up for a second. They will only go to the toilet once a week, and walk up to 38 meters a day..." This made many netizens empathize, saying, "I don't have the life of a sloth, but I have the disease of a sloth."
"How lazy is a sloth?" received more than 400,000 likes
Uncle Ke found that the more unique and focused the entry point, the more specific and down-to-earth the description, the more the love of netizens.
He began to fully utilize his imagination, creativity and textual skills as a screenwriter. When writing video copy, he gradually became accustomed to thinking about how to tell animals' daily life into interesting stories, which combines education and entertainment.
Five months later, his fans exceeded 1 million. In the summer of 2021, he created several videos with more than one million likes, such as "The stupidest national treasure", "Captaining seals from the Arctic", and "The birth of a divine beast".
Uncle Ke has received more than one million praises for consecutive years
Uncle Ke has become the "screenwriter" of animals. He liked two of his favorite videos, one is "A Lin Meimei sitting on the tree", which talks about Lin Yu, who is so melancholy called, and is best at imitating a tree. Sometimes he is moved until he acts, and he doesn't move even when he is thunder or rain.
Another is "manta ray's dung". It says that manta ray's excrement is actually the essence of the ocean, and it is stolen by many fish, and some fish are even suffocated to death because of their foetus. The two videos
typically represent their two creative ideas and characteristics: wonderful associations and real curiosity. He called "a Lin Meimei sitting on the tree" by "work".
Lin Yu, known as "My Sister Lin",
However, compared to popular products and popularity, he has a greater sense of accomplishment, which comes from fans' responses.
Kindergarten teacher Xiao Xin is a loyal fan of Uncle Ke. She has watched almost every video of Uncle Ke several times, and some of it was put into her special favorites as a teaching material for natural sciences.
"It is difficult for children in the city to have the opportunity to see animals other than kittens and dogs. In the current epidemic situation, it is even less likely to directly contact animals." Xiao Xin said that, therefore, many teachers can only use video teaching.
"The popular science videos for children should not be too long, the speaking speed should not be too fast, and the explanation should be vivid and interesting." By chance, she watched Uncle Ke's video on Douyin and found that it was very suitable for her needs, and she "gets into the trap" from then on.
There are also mother fans who tell Uncle Ke that because it is easy to understand and memorize, the child can recite the copywriting of some of his videos in the whole article; takes the child to the zoo and listens to the explanations in the video while watching.
More people left him a message, "I saw your video and realized that there are so many strange animals in this world."
2.87 million netizens learned knowledge with Uncle Ke on Douyin
He built a "Zootopia City". Here, every animal is seen as a unique life, not just the entries lying on the encyclopedia.
Now, he is writing a book to recreate videos from the past two years. In the book, he imagines interesting animals from various continents as local residents, with his own profession, and depicts how they live on this land.
He felt that he had found the meaning and mission of doing animal science: "Let more people pay attention to animals, care about animals, and live in harmony with animals and nature."
text/Li Na
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-