The blue sky, floating white clouds, green green mountains, grass pastures, herds of cattle and sheep... The beautiful natural scenery is the business card of New Zealand , and it exists like an oil painting. New Zealand's products are also known worldwide for their green and healthy qualities.
The unique ranch and environmental resources provide very favorable conditions for New Zealand's food industry. The strict product testing and strict quality and safety management have also won a lot of reputation for the New Zealand food industry.
New Zealand National Laboratory AsureQuality (abbreviated as "AQ") is wholly owned by the New Zealand government and one of the most well-known food testing and certification agencies in the southern hemisphere. Laboratories are available in seven countries and regions including New Zealand, Australia and Southeast Asia.
Asure Quality has a history of more than 100 years and has long-term and close cooperation with the Ministry of Primary Industry (MPI). Its headquarters is located in New Zealand's largest city, Auckland , and reaches a wide range of overseas markets through its branch BVAQ.
AsureQuality has more than 1,700 experienced staff, most of which are experts in the corresponding fields. At the same time, AQ has advanced laboratory equipment, providing major brands with many businesses including laboratory testing, supervision, inspection, training and certification, ensuring that the production process of products complies with New Zealand and international quality and safety standards.
AsureQuality's influence is not limited to New Zealand. AOAC International (International Analytical Cooperation Association), International Organization for Standardization (ISO), International Dairy Federation (IDF), the US National Institute of Standards and Technology (NIST), and other world-renowned standard organizations have cooperated with AQ to conduct various testing and research.
AsureQuality can provide products with strict testing and reports issued according to international standards, which can help them enter major markets around the world without any obstacles. Although it has not opened an food testing laboratory in China, its Auckland laboratory has become a non-local food laboratory certified by China's National Accreditation Commission in 2019. One of the core businesses of
AsureQuality is to verify and certified product characteristics and supply chains for major brands, and provide corresponding marketing support. AsureQuality’s traceability logo can help consumers around the world better identify safe and high-quality products. Consumers only need to scan the AQ traceability QR code on the product packaging to transparently obtain the entire supply chain information of the product from the source to the sales end.
On November 6, 2020, the New Slan green grass free-range 3F milk with the AQ traceability mark was delivered to the New Slan booth on schedule at the 3rd China International CIIE. Through the trans-ocean live broadcast, New Zealand connected with experts from AsureQuality on-site to show consumers the pure milk produced by New Zealand's lower-carbon milk supply chain system .
As socialism with Chinese characteristics enters a new era, the people's demand for a better life is growing, and what follows is the demand for domestic consumption is quietly changing. People's living standards are constantly improving, and the pace of consumption upgrading is constantly accelerating, which has higher levels and higher levels of requirements for food safety and food health.
As a wholly-owned food testing company held by the New Zealand government, AsureQuality can help give consumers around the world enough confidence. Consumers can scan the AQ traceability QR code of the products in their hands at any time and switch freely to Chinese/English pages to easily read supply chain information including origin, production standards, distribution information, etc.
According to statistics released by the official website of the New Zealand National Bureau of Statistics, China is still New Zealand's largest export destination and source of import. If the product has an AQ traceability logo, it means that the product has obtained the endorsement from the New Zealand government, has official recognition in terms of quality, has also won reputation among consumers, and is becoming more and more popular in the international market.
