Obstetrics and Gynecology Hospital affiliated to Fudan University (also known as Hongfang Hospital ) Zou Shien, chief physician of the Department of Gynecology Endocrinology and Reproductive Medicine, has a affectionate nickname on the Internet platform - "Enge Brother". Over the past seven years, he has accumulated 8 million fans. "Enge Brother" has become a true friend of women. His wise image, humorous language, authoritative knowledge, and even a cheerful attitude have soothed the anxiety and entanglement of countless female friends.
Clinicians are busy with medical teaching and research. How to balance more time for popular science? What does popular science mean to doctors? Recently, a reporter from Jiefang Daily and Shangguan News walked into Hongfang Hospital to interview "En Ge" in person to get a glimpse of the truth.
Popular science comes from the enthusiasm of peers
Starting from 8 a.m. on Wednesday morning, in the clinic on the third floor of the outpatient building of Hongfang Hospital, Zou Shien has opened the outpatient time, taking the outpatient clinic three and a half days a week, and sometimes adding outpatient clinics on weekends, "The time is very tight, I hope it can help more patients solve practical problems." Interestingly, more than half of the inquirers would come up and say: "Brother En, I came here to watch your live broadcast!", "Doctor Zou, I am a loyal fan of your official account."... Just like an old acquaintance, the doctor and patient seem to have no estrangement or strangeness, and they directly touch the topic, and the communication seems particularly smooth. ·
When did "Enge" start to deepen its popular science? He told reporters that everything came from chance. Zou Shien, who was still aiding Xinjiang in 2014, had a slower pace of life than Shanghai. During the aid to Xinjiang , he met a colleague of in the Third Hospital of Peking University. The other party said, "Don't underestimate the power of the Internet. Many people gain knowledge from it. You might as well use your spare time to try to do popular science on the Internet."
Zou Shien heard it, "At that time, I thought about Dr. Zou, Dr. Zou, etc., but I didn't pass the review. Suddenly I thought of my nickname in college - Brother En. Why don't you call Brother En talk about health!" In this way, the future popular science account "Brother En talks about health".
Not long after, "En Ge" tasted the power of the Internet. The second tweet "Is HPV positive a 'fuck'?" became a hit. Seven years ago, although many people knew about HPV, cervical cancer , etc., they did not understand the relationship very well. "I use my medical knowledge to help more people understand the 'past and present life' of HPV virus, and suddenly gained a lot of attention. That sense of accomplishment is different from the outpatient care of patients. I explored the value of being a doctor."
popular science content is always "preserving freshness"
00000000 short videos became popular in 2020. "Enge" seized this opportunity, and the number of fans increased sharply. In the morning, more than 30 patients completed the consultation, and in the afternoon, the graduate thesis was started. At noon, I took the needle and turned on my phone to look at the camera, "Hello everyone, I am En Ge, an obstetrician and gynecologist..." The familiar voice sounded again. Experts in large hospitals are already busy at work, and "Enge" has never given up for seven years. When talking about the reasons, he said, "Doctors should be interested in doing popular science, and have a public welfare heart."
Medical knowledge is obscure and difficult to understand. How to find a balance between authority and popular? "En Brother" really made some brains. He told reporters that he had always considered problems from the perspective of doctors, such as menstruation that cannot be avoided in the field of gynecology. Doctors are used to asking how long and how much, but patients are also concerned about color. He started from the perspective of patients, answered questions in a targeted manner, and resolved cognitive misunderstandings. Many female fans believed that "Enge Ge" was down-to-earth in popular science and "telling about our hearts!"
's iconic bald head and refreshing white coat. In the era of short videos, the advantages of "Enge Ge" having good eloquence, clean and neat explanations have been further utilized. "If a sister has detected a high-grade cervical lesions, do you have to remove uterine ?" Click the short video, and in just a few minutes, what will "Enge" have a high-grade lesions? Why do I need a cone in the cervix? What are the situations after cone cutting? What are the conditions for uterine removal and other key questions to answer clearly one by one, bringing guidance and comfort to the patient.
How to keep creating for seven years? "En Brother" said frankly: I have also encountered confusion. There are only a few common diseases that occur frequently. After a while, I will finish it soon. However, after practice, it was found that every time the popular science popularization perspective is different and the audience is different, it still attracts great attention. This also reflects the popularity of popular science in medical science, and requires doctors to invest in it.
strives to build a "bridge" for doctor-patient communication
piecemeal popular science time, and gains a lot. In the view of "Enge Brother", doctors can not only expand their influence when doing popular science, but also communicate with doctors and patients like a bridge, helping patients see a doctor and communicate. Seven years ago, "Enge" just promoted his professional title and first opened an expert clinic, he encountered confusion: "There are so many patients, and I can also see the same disease. Why don't the patients choose me?" As the influence of popular science increases, the number of patients has also increased.
What made him even more happy was that many people had done their homework online before consultation, "A patient found out that the ovarian cyst needed surgery. Before I could explain it in detail, I said that through my popular science, I really need to listen to experts and start surgery early! This saved a lot of repeated explanations, which significantly improved the efficiency of medical treatment."
Now, "Enge" has become quite famous inside and outside the hospital, online and offline. He told reporters: I didn’t expect to have such great influence at the beginning. The boundaries of the Internet are boundless and can play far more than expected. Based on this, as a teacher, "Enge" encourages young doctors to devote themselves to popular science. "If you have time, you have to do popular science, and if you don't have time, you have to squeeze out time to do popular science. This is very helpful for the growth of doctors and patients' medical treatment. At the end of the interview with
, "Enge" expressed the ultimate goal of popular science: "I have always thought that if ordinary people see popular science by regular doctors, how many detours can they avoid when seeking medical treatment! ”
title photo photography: Shenyang
Source: Author: Gu Yong
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