"It is normal for people to lose their hearing when they get old, so don't worry..." In daily life, I often hear elderly people say this. Although hearing aging is a natural law, hearing loss in the elderly is a real and common chronic disease, and its impact on the elderly popul

"It is normal for a person to lose hearing when he is old, so don't worry..." In daily life, I often hear elderly people say this. Although hearing organ aging is a natural law, hearing loss in the elderly is a real and common chronic disease, and its impact on the elderly population is second only to arthritis and hypertension and .

September 25, 2022 is the 65th International Day for the Deaf . This year's theme is "Enjoy the dividends of technology and strive for a better life." In order to focus on implementing the early screening plan for hearing impairment for the elderly and help more elderly people cope with hearing loss problems, Tencent held the 2022 annual press conference of Tianlai Action on the same day. At the press conference, Fushoukang Group, as the leading brand of China's home-based elderly care, and Tencent SSV Yinfa Technology Laboratory jointly released the "Ginkgo Friendly Plan" charity project.

It is reported that the "Ginkgo Friendship Plan" will be piloted in Shanghai and Chongqing, and it is expected that nearly 10,000 elderly people will be completed within the year. The two sides aim to reduce the burden of disease through early screening and intervention in hearing impairment, create accessible communication opportunities for the elderly, improve the quality of life of the elderly, and contribute the enterprise's strength to the construction of an elderly-friendly society.

"Ginkgo Friendly Plan" charity project consists of four major sub-items: "Early Screening Plan for Hearing Impairment for the Elderly", "Early Screening Plan for Cognitive Impairment for the Elderly", "Ginkgo Friendly Volunteer Service Plan", and "Ginkgo Friendly Charity Promotion Plan". Fushoukang Group and Tencent SSV Yinfa Technology Laboratory will carry out in-depth cooperation in these four major sub-items.

Hearing impairment for the elderly and cognitive impairment for Early screening plan for cognitive impairment

Fushoukang Group and Tencent SSV Yinfa Technology Laboratory adhere to the principle of "early detection and early intervention". Focusing on the AI ​​hearing impairment early screening and cognitive evidence early screening tools developed by Tencent SSV Yinfa Technology Laboratory, it carries out online and offline publicity work, and proposes popular science, screening and intervention mobile Internet solutions for hearing impairment in the elderly.

Ginkgo Friendly Volunteer Service Plan

Fushoukang Group and Tencent SSV Yinfa Technology Laboratory will form a "Ginkgo Friendly Plan" public welfare volunteer service alliance based on the two tasks of "Early Hearing Impaired Early Screening Plan" and "Elderly Cognitive Impaired Early Screening Plan". Volunteers are recruited from the society, and the social volunteers and volunteers served by employees from both sides have become alliance volunteers of the "Ginkgo Friendship Program".

Ginkgo Friendly Charity Promotion Plan

Fushoukang Group and Tencent SSV Yinfa Technology Laboratory will adapt to local conditions and jointly promote Ginkgo Friendly Charity Plan with street communities, hospitals, schools and multiple resources to ensure a wider range of social concerns. At the

press conference, Zhang Jun, chairman of Fushoukang Group, said that adhering to the corporate mission of "helping the elderly in the world to live a better life", Fushoukang Group has been persisting for more than ten years and has deepened its efforts in the field of elderly care. As of last year, Fushoukang Group has served the elderly group more than 15 million people. The joint release of the "Ginkgo Friendly Plan" charity project with Tencent SSV Yinfa Technology Laboratory is another step taken by Fushoukang Group on the road to serving the elderly. Both parties will give full play to their respective professional advantages, bravely shoulder corporate responsibilities, and provide science popularization, early screening, intervention and other public welfare services for hearing impairment and cognitive impairment and in Chinese elderly people, and jointly contribute to China's elderly care service cause.

Edited by: Liu Liyuan