In recent months, the medical field has shown a downward trend, especially for social medical . The theme has gradually shifted from "development" to "survival", and even the survival pressure is very high.
What kind of social medical institutions can survive better, or as managers of social medical entities, how should they adjust to adapt to the entire new normal of society that is showing a shrinking trend.
Some time ago, two once popular physical institutions in Shenzhen and Hangzhou closed down. Although they are outpatient social medical institutions, they can also have a little glimpse of the ideas of their traders.
No matter the size, social medical care, especially physical medical care for less than five years, share your recent insights and have five suggestions:
1. Decisively close poorly managed institutions, especially branches, such as those with few medical staff and occasionally dispatched, concentrate human resources to build a core institution and preserve their strength first. The more economic downturned, the more comprehensive and powerful institutions are needed. Even if they are specialized institutions, they can divide the specialties into a complete range, which is more effective than opening branches everywhere to seize the market.
2. Opening up online does not necessarily require an Internet hospital, don’t do a lot of technology and platform construction, first move the business online, first help customers and patients solve problems through online work, and you can feel the service when patients and customers are out of the store, and you can receive a fee. The more such solutions, the more team cooperation is, the greater the competitiveness will be. Small and medium-sized social medical care should be more flexible. As long as you can receive money and solve problems, it is a good solution.
3. Make more health services and big health products, and increasing cash flow is the king. As long as it has a certain effect, even if there is no obvious effect, patients and customers like it, they can try it; they don’t have to produce a lot of inventory on OEM, and manual ones are also fine. You can try it. Taking this opportunity to drive medical care to the road to health, not only can you receive money, but you may have another world. Many junior colleges have this extension point, the key is to change their thinking. As the saying goes, once the thinking changes, the market will be full.
4. Make efforts in specialties. If it is originally a comprehensive institution, then concentrate resources and focus on one or two specialties. The most ready-made way is to go to public hospitals to find experts, or to work first in departments that do not require large experts. Through services and chain extension, we can improve the competitiveness of specialties, which can improve revenue and profit margins in the short term. If it was originally a specialized institution, as I mentioned first, first divide the specialties into details and develop various sub-specialties, so that patients and customers can solve problems in a relatively complete manner and expand the service radius. In the long run, we still need to cultivate our own talent echelon, accumulate some difficult and severe cases, and gradually improve.
5. It is a cliché to improve operational capabilities, but many social medical staff have not started to move, and some have not found the right person and are not able to operate effectively. Nowadays, public hospitals have attached great importance to their operations, and even special seminars on how to reduce losses and improve efficiency are held within the system. If social medical workers do not pay attention to this, even those work that public hospitals did not do before will be swallowed up.
Regarding the operation and development of various social medical institutions, if you have good suggestions, please add WeChat medbrand to communicate, or leave a message in the backend of the official account.
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