This is a world where "standard beauty" is rampant, and this is a world where it is easy to "judgment people by their appearance"...
In such a world
Have you ever had "appearance anxiety"?
- Beauty -
must be white, must be thin, must be pointed chin, must be big eyes...
So, many medical beauty advertisements began to use these "appearance anxiety" and put aside the words
, but
"certainly"
is really "certainly"?
Tagore said: You can comment on a flower or a butterfly from the beauty of your appearance, but you can't evaluate a person like this.
accept yourself
stay away from those medical beauty advertisements that
shout "appearance first"
Don't believe
Don't listen to
Stay away from the following advertisements!
Individual medical beauty institutions violate the good social trends, deliberately derogatory to users' appearance characteristics, and create "appearance anxiety". They especially like to improperly correlate bad appearance with negative evaluation factors such as "low energy", "laziness", and "poverty", or improperly correlate outstanding appearance with positive evaluation factors such as "high quality", "diligence", and "success".
In short, it is to tell you that people who are beautiful are better!
Medical beauty refers to the use of surgery, drugs, medical devices and other traumatic or invasive medical technology to repair and reshape a person's appearance and various parts of the human body.
Medical beauty advertisements are medical advertisements. Medical beauty institutions shall review the advertising content by the relevant departments before publishing and obtain the "Medical Advertising Review Certificate" in accordance with the law; they shall not be published without review.
Some medical institutions violate the provisions of laws and regulations on drugs, medical devices, advertising, etc., advertise drugs and medical devices that have not been approved or registered by the drug management department, and even promote diagnosis and treatment subjects and service items that have not been approved or registered by the health administrative department.
" Advertising Law of the People's Republic of China " Article 16 clearly stipulates that medical advertisements shall not contain assertions or guarantees that express efficacy and safety; they shall not indicate cure rate or efficiency.
, the advertisements that guarantee you will definitely become beautiful and will definitely succeed are bragging!
laws and regulations stipulate that medical advertisements shall not use advertising spokespersons to make recommendations or proofs; medical advertisements shall not contain manifestations that use the names and images of patients, health technicians, medical education and research institutions and personnel, as well as other social associations and organizations as proofs.
Whether it is in the image of a patient, the name of an industry association, or the appearance of celebrities as endorsements, such advertisements are violated, so don’t believe it!
has medical institutions that publish medical beauty advertisements in disguise in the form of introducing health, health knowledge, interviews with people, news reports, etc. Advertising like
violates the Advertising Law of the People's Republic of China, don't believe it!
also has some medical structures that will make actors wear white coats, claim to be "doctors" or "experts", show their "professionality", and mislead consumers to believe their words.
In fact, these people may not even obtain medical qualification certificates.
" Medical Advertising Management Measures " stipulates that the expression form of medical advertisements shall not contain situations involving medical technology, diagnosis and treatment methods, disease names, and drugs.
Anyone who says that food, health food, disinfection products, and cosmetics in your store can treat diseases is nonsense, don’t believe it!
Love of Beauty
Everyone has
Reject medical advertising to create anxiety
Fall in love with you as you are
...
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Editing | Qingqing
Typesetting | Li Meili
Comics | Sun Xiaowan
Contributed | Advertising Supervision and Administration Office
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