stereotype effect
stereotype effect, also known as stereotype effect , refers to the psychological phenomenon in which people use fixed impressions about someone or a certain type of person engraved in their minds, and use this fixed impression as the basis for judging and evaluating people.
steretic effect is formed through two ways: one is to directly contact someone or a certain group and fix their characteristics; the other is formed by the influence of indirect information from others. Indirect information influence is the main reason for the formation of stereotyped effects.
Soviet social psychologist Bao Dalev did such an experiment and gave a photo of a person to two groups of subjects. The characteristics of the photo were deep concave eyes and a raised chin. The two groups of subjects were introduced separately, and when introducing the situation to Group A, they said, "This person is a criminal"; when introducing the situation to Group B, they said, "This person is a famous scholar", and then, the two groups of subjects were asked to evaluate the photo characteristics of the person respectively. The results of the evaluation of
, the subjects in Group A believed that the person's deep concave eyes showed that he was fierce and cunning, and the chin was raised outside reflected his stubborn personality; the subjects in Group B believed that the person's deep concave eyes showed that he had profound thoughts, and the chin was raised outside reflected that he had a tenacious spirit of exploring the truth.
Why are there such a big difference in the evaluations of facial features of the same photo by the two groups of subjects? The reason is very simple, because people have a certain stereotyped understanding of all kinds of people in society. When he is regarded as a criminal, he naturally classifies his eyes and chin characteristics as fierce, cunning and stubborn, and when he is regarded as a scholar, he classifies the same characteristics as the depth of thought and the tenacity of will. Stereotype effects are actually a psychological trend.
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-