text｜Pan Yuanli——The founder of Xiajun Liquor
Many friends are asking me, why do you like to do lottery on the headlines? Is it really a big family and a big business? Actually, this is not the case. This is actually a very cost-effective brand marketing behavior. Let’s take a look!
Xiajun Wine Lucky Draw
This year, when we were doing our first lottery, we chose to give away two bottles of Xiajun sauce wine. During the lottery, we obtained 200,000 views and exposures, which means that 200,000 people saw the Xiajun brand, which is really good for us. It is really cost-effective according to the input-output ratio of advertising marketing. Two bottles of Xiajun Jiangxiu Liquor have received 200,000 brand exposure, and most of them are people who love and understand wine. Is this better effect than placing offline advertising and information flow advertising? And there is also network data to check.
Xiajunzui Headlines lottery
When we produced it, we also planned a lottery event on the headlines during the Mid-Autumn Festival and Teacher's Day. As long as you follow
Xiajun Zui
, there is even a friend from Gansu who is not willing to drink it after receiving the prize. He decided to treasure "Xiajun Zui" well and continue such good luck.
Xiajunzui lottery
On the occasion of the National Day, we started a new round of lottery. This round is still in progress. It is set to officially draw at 10:00 on October 10. Friends who want to participate can follow me to click on the homepage to see the top micro headline content. At present, this lottery has also received 86,000 displays and exposures, and has also gained new fans of hundreds of people. A total of one piece of wine was invested in the three lottery draws of
, that is, 6 bottles, and then the express delivery fee for each shipment. He has gained nearly 500,000 displays and exposures, and has also increased his fans by hundreds of people. Therefore, the lottery draw on the Xiajun brand on Toutiao is completely a long-term and sustainable marketing work. I will continue to draw during the festival.
Pan Yuanli
I am Pan Yuanli, the founder of Xiajun Liquor Brand, Drink Xiajun Liquor and make real friends! Thank you for your support, I hope we can become friends, thank you!
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