Why are team fission social new retail companies able to collect over 10 million yuan in payment within 3 months, while some new retail companies cannot continue to operate within 3 months of launch? The editor of
believes that the main reason is that these companies have not established a professional and systematic social new retail business model. Another point is that they don’t understand product building, agency reward mechanisms, etc., which ultimately leads to the failure of the project.
links the 2+1 business model, which allows companies to quickly attract traffic and develop teams in the early stage of launch.
linked identity mechanism: agent, boss. After
users enter the platform, they can purchase the agent gift package set by the platform to become an agent and enjoy direct promotion rewards;
and the agent can then directly promote two users to become a boss. After becoming a boss, he can enjoy direct promotion rewards and see Point rewards, rating rewards;
chain Dynamic reward mechanism:
direct push reward: Agent A directly recommends other users to enter the platform to purchase the agent gift package, and the agent can receive direct push rewards;
point of view reward: when agent A becomes the boss, boss A will directly push other users You can get two rewards, the direct recommendation award and the point reward. Of course, agents directly recommended by boss A can also receive recognition rewards when they successfully recommend other users. For example, boss A recommends agent B, and agent B recommends user C to successfully purchase an agent gift package, so A can also receive recognition rewards.
Level reward: When Agent B recommended by Boss A is also upgraded to become a boss, then Boss B will directly break away from the market of the superior Boss A and develop his own main market, but 10% of Boss B’s total income will be The platform provides additional subsidies to Boss A as a level reward. The 2+1 mentioned behind
linking 2+1 means that after a user enters the platform to purchase a gift package and becomes an agent, he recommends two people to become bosses, and then recommends one person to become a boss, and gets three direct promotion rewards and one point of view. Reward, you can get your money back.
Of course, there are some mechanisms, such as the seed mechanism:
initially recommended two users through the agent. After the agent upgrades to become the boss, the two initially recommended users need to be left to their superiors or to the platform. Of course,
also has a support mechanism: The support mechanism of
is to prevent the two users recommended at the beginning from being left to superiors or the platform, and there will be some "clever" users who will Choose to find some "dead accounts" on the platform in order to upgrade early and become a boss and get more benefits. However, these "dead accounts" will seriously affect the development of the platform, so the platform has set up a support mechanism. In the assistance mechanism,
can set up various assistance task mechanisms. When the two users recommended by the boss at the beginning do not complete the assistance tasks, the boss can only get 70% of the total income, and the rest 30% is directly frozen in the user's backend as a support fund. The detailed information of
, software development, and model planning can be obtained by private message in the background.
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