To what extent does consumer behavior affect product strategy
In our daily life, we often see that some products seem to be on the shelf and few people buy them, while other products seem to have their own attractive aura, whether it is There is always someone who wants to buy one. This is the fact that merchants are constantly using your thinking and your natural judgment on certain things to carry out their own commodity sales strategies, but you don’t know it at all, and you still think that you choose things according to your own preferences, and you don’t care at all. How does the business advertise.
Aluminum cans can be cheaper to produce, why don't people do it?
Under the same capacity, flat aluminum cans can actually save about 15% of raw materials compared to thin and tall shapes, which seems to be a sure-fire business. However, when you find out if people have visual differences, you don't think so. The same short and flat cans look much less than thin and tall Coke cans, which is why many businesses prefer to choose to increase the cost of preparation. The "skinny" shape of Coke cans also does not want consumers to misunderstand and cause their products to stagnate and no one buys them.
Different functions and functions sometimes have a profound impact on users. For example, if you don’t want to get an speeding ticket due to your negligence, you can choose to buy a car with a speeding alarm device. It doesn't cost much, and the manufacturer's strategic decision for a design function will also reflect on the product .
Why does the vending machine allow customers to pay a fee to get several newspapers when it sells newspaper , while the vending machine that sells drinks will only give out one bottle of drink at a time, and anyone with a discerning eye can see that if the drink can be casually If you take it, one person will be able to empty the entire beverage in the vending machine. This is a typical case when consumers' consumption choices and habits affect the merchant's product preparation.
However, why don't we take many newspapers? The answer is that taking many newspapers doesn't make much sense, and taking ten copies of a newspaper is not more profitable than taking only one.
Why the portrait on the coin are all profile portraits, but the portraits on the banknotes are front portraits?
The coin has a profile image, but the banknote has a front image, but why is there such a difference? The situation is that the metal engraving printing technology has problems, which makes it difficult for people to draw a highly recognizable frontal portrait on the coin. The area that the coin can provide for painting is only 4 cm square , and the reason for the lack of fineness is It is difficult to draw a picture. A frontal portrait that is easily recognizable. The banknotes are generally of relatively large denominations. Using the front image on the banknotes to improve the fineness and complexity of the banknotes can prevent the manufacture of counterfeit banknotes.
The design of the product should not only include the functions that are most in line with the consumer psychology , but also meet the needs of the seller to keep the price low and facilitate competition. That is to say, the design of the product must achieve a balance between the two, and the function must meet the cost. Benefit must also conform to certain geometric principles. product design should not only conform to the possible use of the product, but also what kind of information a product hopes to convey to users, and there will be some doubts and misunderstandings about its situation.The inspiration of
for manufacturers is that they must deeply consider the historical origins in order to make their own corresponding explanations for the design functions of products.
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