How to find foreign customers for foreign trade in the outdoor products industry? Nowadays, there are many people engaged in foreign trade, and the competition in all walks of life and fields is also very fierce. The sales volume of outdoor products abroad has always been relatively good. Therefore, those who have just entered the foreign trade industry may want to know how to find foreign customers. Today, we will share the most comprehensive foreign trade promotion channels to help everyone find more foreign customers for outdoor products.
In fact, the current more mainstream models are: 1. Search engine 2. B2B 3. Exhibition 4. Customs data
1. Search engine
1. How to use search engines to find foreign outdoor products customers?
Search keywords to obtain agents or system integrators , or supporting manufacturers, trading companies and other information. Retrieve well-known brand company names or brand, model and other information, and obtain first-level, second-level, third-level and more agent information for well-known brands. Enter localized searches through multiple search engines, multiple languages, and multiple keywords. For example, in Russia, we can use yandex.ru and google.ru to search for competitors or peer company names through search engines in order to gain an in-depth understanding of the marketing trajectories of competitors or peers.
2. Search engine advertising for outdoor products
English keyword advertising for outdoor products;
keyword advertising for outdoor products in small languages;
keyword advertising for outdoor products based on the countries or markets the company hopes to develop.
2. Foreign trade B2B platform: a gathering place for buyers and suppliers
1. Choose a paid foreign trade B2B platform
comprehensive foreign trade B2B platform, such as several major domestic platforms;
professional foreign trade B2B platform, choose according to your industry;
2. Choose a free foreign trade B2B platform
to obtain B2B platform information through search engine keyword search, such as ecvv.com, a better free platform. Products are included quickly. Through the B2B platform obtained through this, you can register, publish information, and increase exposure;
retrieve the company names of concerned competitors (peers) through search engines to obtain the other party's exposure channels. The one who combines the best will win;
3. B2B platform reverse development
register a B2B purchasing buyer account, especially foreign B2B platforms, play the role of international purchasing buyers, contact corresponding merchants, and can provide distribution, OEM and other cooperation opportunities. Many international brands are OEMs through Chinese companies, and competitors and peers are also opportunities for cooperation.
3. Exhibitions
1. Participating in exhibitions (professional exhibitions and comprehensive exhibitions)
• Understand the regional distribution of exhibitors (which companies and brands mainly participate);
• Understand the regional distribution of visitors (screening exhibitions based on your own key development markets);
• Understand the composition of exhibitors (the official website will have a list of exhibitors, whether there are well-known brands or peers participating) ;
• Study the post-exhibition reports published on the official website of the past few years to comprehensively assess the quality of the exhibition ;
2. Visiting exhibitions (professional exhibitions and comprehensive exhibitions)
products cover industries and fields (such as Shanghai International Outdoor Products Exhibition, Shenzhen International Outdoor Products Exhibition, Chengdu International Outdoor Products Sports and Equipment Exhibition, etc.)
• Download the exhibitor list and maintain long-term follow-up ;
•Visit potential customers, collect supporting customers, system integrator customer needs, understand and grasp industry trends;
The above three methods allow us to passively find foreign trade customers and wait for customers to find us, and the costs are relatively expensive. Search engine promotion will cost a lot of money in one year, and the results will be relatively slow. For B2B, you can go online and see what peers are doing there. If you don’t spend money on bidding and ranking, it will basically be difficult for customers to find you. Especially in the past three years, we have been unable to participate in the exhibition due to the mask issue. Then can we proactively find customers?
4. Haoxuke customer acquisition system
Taking tent products as an example, the Tradelink section of the Haoxoke customer acquisition system can help us find more than 20,000 foreign customers.
Uxin Overseas Segment - Overseas Enterprises Directly use the characteristic words of foreign trade customers such as outdoor product
Uxin Overseas Segment - Engine Data, you can directly recruit outdoor products customers related to related products across the entire network.
For details, please refer to https://www.ettradeso.com/zixun/482.html.
