mentions Dong Mingzhu . The public's first impression of her is "strong woman", "hot search physique", etc. She has a career blessed by various halos, but her life and family relationships are hard to describe.
But if her husband had not passed away, Dong Mingzhu's life should be like everyone else, just be a virtuous housewife.
persistence is the cornerstone of success
Dong Mingzhu was born in Nanjing, Jiangsu Province in 1954. She grew up in an ordinary family with 7 siblings and is the youngest in the family. Although her life is not rich, she is still smooth.
When she was a child, Dong Mingzhu was shy and docile, and always smiled and listened to others. She agreed with almost everything others said. At that time, "Okay" was her catchphrase, and she rarely refused to ask others for requests.
Although she has been gentle since childhood, she has always had a sense of impetus in her bones, and she is talented, diligent and studious, and her grades have always been among the best during her school years.
Later, with her own efforts, she was admitted to an education college in Anhui Province. After graduating from university, she successfully entered a research institute to do administrative management.
During her work, she met a colleague. The two met too late and there were endless topics to talk about. She quickly confirmed her relationship, then got married and had children, and lived a dull and happy life.
But I didn't want it. When my son was 2 years old, my husband had a physical problem and needed high medical expenses, which was beyond the affordable range of the family.
In order to save her husband's life, Dong Mingzhu borrowed 100,000 yuan and invested all of them in treatment. A year later, her husband still lost to the disease and died. Her 2-year-old son left at home and depended on her for life.
The sudden change made Dong Mingzhu difficult to accept for a while, but this incident also became a turning point in her life.
The administrative work is very stable, but now she still has to pay off the high debts, and the heavy responsibility of life is all on Dong Mingzhu. In those 6 years, she was alone, running around her work and children.
To outsiders, Dong Mingzhu should be like this in her life, but at this time she made a decision to no longer stick to this job that can be seen at first sight. She wants to work hard in Zhuhai .
She entrusted her young son to her parents for care, and came to Zhuhai alone to prepare to restart her new life, even though she was 36 years old at this time.
More than half a month after coming to Zhuhai, Dong Mingzhu finally found a company that was willing to accept her: "Haili" air conditioning factory (predecessor of Gree ), and her job is to be responsible for selling home appliances.
Although she had never worked in this industry, she was still moved by seeing the high commission and accepted this new challenge without hesitation, hoping to alleviate the urgent need of family debt.
If you want to make money in the sales industry, you must become the sales champion. To this end, Dong Mingzhu comes to the factory at four or five o'clock every day to understand the home appliance model configuration and memorizes every product in her heart. After learning about the product,
started to run businesses everywhere and expand connections. Being rejected and treating each other coldly has long been the norm, but she has become accustomed to it and doesn't care at all.
After persisting like this for half a year, Dong Mingzhu's total sales reached 3 million, becoming a trump card sales and creating her own miracle.
Therefore, Dong Mingzhu quickly paid off her family's debts. She was also highly praised in the company and became an advanced role model for her employees. However, she did not indulge in medals and praise, but was more humble and motivated and opened up new opportunities for herself.
Vine fearless high
1991, the SAR Industrial Development Corporation divided its two companies to specialize in the air-conditioning industry, thus establishing Gree Electric Appliances .
In order to expand the market, Dong Mingzhu was transferred to Anhui. In just less than a year, Anhui's sales reached 16 million.
company saw Dong Mingzhu's ability and then sent her to Nanjing to occupy the market. However, the air conditioning market in Nanjing has been taken advantage of by many big brands, and various small brands have also taken strange tricks to share the pie. The competition in the entire market is becoming more and more fierce.
, and Gree is completely a "school" in it, and the most basic trust has not yet been established with its customers.In this case, it is even more difficult to stand out under the competition of major brands.
After thinking hard, Dong Mingzhu decided to work together with the existing local Gree dealers to recommend themselves to the well-known companies on the local list and make a familiar face in front of them.
After a period of running around, she tried her best to finally sign a 2 million order. After that, she established a reputation for the market and sales finally increased.
A year later, her sales in Nanjing reached more than 30 million, and Gree successfully seized the Nanjing market.
This also made Dong Mingzhu famous in the industry and became a strong woman who everyone knew. The whole company admired her very much, which also laid the foundation for her unanimous election as the Minister of Operations.
In 1994, the company carried out innovative changes and spent a lot of money to attract many technical talents to join the company. At the same time, it also significantly reduced the commission ratio of sales personnel. The implementation of the policy of
has led to a large number of sales backbones resigning collectively. Ace salesman Dong Mingzhu was naturally hired by Gree's opponents with high salaries, and she refused without hesitation.
She has a grateful heart for Gree. In order to repay his former "hateful favor", Dong Mingzhu chose to stay and was ordered to take on the burden of the business department under the recommendation of her superiors.
After Dong Mingzhu took office, she focused on market development across the country and fully utilized her strategic vision and sales capabilities. Her annual sales growth rate reached 17%, leading Gree to a new peak.
In Gree, Dong Mingzhu has not taken New Year's leave and can only spend a Sunday until now. The greatest pleasure is to look at Gree's sales data growth.
As of 2012, Gree has achieved sales of 100 billion, ranking first in the world for eight consecutive years.
In the same year, Dong Mingzhu became the chairman of Gree Group. With her personal performance, she has been certified by well-known economic magazines many times. Gree has also become a Fortune 500 company and ranks first in the world in the household appliance category, thus forming a national brand that is highly anticipated.
In 2013, when Gree was developing at its peak, she attended the CCTV annual agent ceremony with Lei Jun. Driven by the on-site atmosphere, Lei Jun said: In the next five years, the revenue of Xiaomi will definitely exceed Gree. At that time, Mr. Dong would lose one yuan.
After hearing this, Dong Mingzhu immediately replied unwillingly: "Don't worry, Xiaomi cannot surpass Gree. Since we want to bet big, how about betting directly on 1 billion."
The war book has been sent to the doorstep of the house. Lei Jun took the war book and said that if he wins the 1 billion, he will give all the money to Xiaomi's employees.
In fact, this time the betting agreement actually has no real win or loss. In terms of market value, Gree slightly surpassed Xiaomi's market value of HK$291.5 billion (249.1 billion) with a market value of RMB 284 billion.
In the past five years, every response to the bet in public and every competition of financial report and performance releases has attracted the attention of the industry and has generated new revenue from its own perspective.
can only be said that the two are win-win.
"family pass" in career?
In the air conditioning industry, Gree has made its own reputation, and many consumers trust Gree's products very much, which makes Gree a "hot commodity" in the eyes of many dealers, and they all want to get more goods from Gree.
In order to make more money, dealers began to think of various "wrong ways" methods. One of them met Dong Mingzhu's brother through relationships.
He promised Dong Mingzhu's brother that as long as he gets 1 million yuan, he will give him a commission of 20,000-30,000 yuan, and so on.
From a market perspective, it is a good thing for Gree to get more goods from dealers, and his own brother is just running errands. If you become a middleman, you can still make some benefits from it.
The brother came to find his sister Dong Mingzhu, thinking about letting her go to the "back door" to operate, and also brought her hometown specialties that her sister likes to eat.
mentions Dong Mingzhu . The public's first impression of her is "strong woman", "hot search physique", etc. She has a career blessed by various halos, but her life and family relationships are hard to describe.
But if her husband had not passed away, Dong Mingzhu's life should be like everyone else, just be a virtuous housewife.
persistence is the cornerstone of success
Dong Mingzhu was born in Nanjing, Jiangsu Province in 1954. She grew up in an ordinary family with 7 siblings and is the youngest in the family. Although her life is not rich, she is still smooth.
When she was a child, Dong Mingzhu was shy and docile, and always smiled and listened to others. She agreed with almost everything others said. At that time, "Okay" was her catchphrase, and she rarely refused to ask others for requests.
Although she has been gentle since childhood, she has always had a sense of impetus in her bones, and she is talented, diligent and studious, and her grades have always been among the best during her school years.
Later, with her own efforts, she was admitted to an education college in Anhui Province. After graduating from university, she successfully entered a research institute to do administrative management.
During her work, she met a colleague. The two met too late and there were endless topics to talk about. She quickly confirmed her relationship, then got married and had children, and lived a dull and happy life.
But I didn't want it. When my son was 2 years old, my husband had a physical problem and needed high medical expenses, which was beyond the affordable range of the family.
In order to save her husband's life, Dong Mingzhu borrowed 100,000 yuan and invested all of them in treatment. A year later, her husband still lost to the disease and died. Her 2-year-old son left at home and depended on her for life.
The sudden change made Dong Mingzhu difficult to accept for a while, but this incident also became a turning point in her life.
The administrative work is very stable, but now she still has to pay off the high debts, and the heavy responsibility of life is all on Dong Mingzhu. In those 6 years, she was alone, running around her work and children.
To outsiders, Dong Mingzhu should be like this in her life, but at this time she made a decision to no longer stick to this job that can be seen at first sight. She wants to work hard in Zhuhai .
She entrusted her young son to her parents for care, and came to Zhuhai alone to prepare to restart her new life, even though she was 36 years old at this time.
More than half a month after coming to Zhuhai, Dong Mingzhu finally found a company that was willing to accept her: "Haili" air conditioning factory (predecessor of Gree ), and her job is to be responsible for selling home appliances.
Although she had never worked in this industry, she was still moved by seeing the high commission and accepted this new challenge without hesitation, hoping to alleviate the urgent need of family debt.
If you want to make money in the sales industry, you must become the sales champion. To this end, Dong Mingzhu comes to the factory at four or five o'clock every day to understand the home appliance model configuration and memorizes every product in her heart. After learning about the product,
started to run businesses everywhere and expand connections. Being rejected and treating each other coldly has long been the norm, but she has become accustomed to it and doesn't care at all.
After persisting like this for half a year, Dong Mingzhu's total sales reached 3 million, becoming a trump card sales and creating her own miracle.
Therefore, Dong Mingzhu quickly paid off her family's debts. She was also highly praised in the company and became an advanced role model for her employees. However, she did not indulge in medals and praise, but was more humble and motivated and opened up new opportunities for herself.
Vine fearless high
1991, the SAR Industrial Development Corporation divided its two companies to specialize in the air-conditioning industry, thus establishing Gree Electric Appliances .
In order to expand the market, Dong Mingzhu was transferred to Anhui. In just less than a year, Anhui's sales reached 16 million.
company saw Dong Mingzhu's ability and then sent her to Nanjing to occupy the market. However, the air conditioning market in Nanjing has been taken advantage of by many big brands, and various small brands have also taken strange tricks to share the pie. The competition in the entire market is becoming more and more fierce.
, and Gree is completely a "school" in it, and the most basic trust has not yet been established with its customers.In this case, it is even more difficult to stand out under the competition of major brands.
After thinking hard, Dong Mingzhu decided to work together with the existing local Gree dealers to recommend themselves to the well-known companies on the local list and make a familiar face in front of them.
After a period of running around, she tried her best to finally sign a 2 million order. After that, she established a reputation for the market and sales finally increased.
A year later, her sales in Nanjing reached more than 30 million, and Gree successfully seized the Nanjing market.
This also made Dong Mingzhu famous in the industry and became a strong woman who everyone knew. The whole company admired her very much, which also laid the foundation for her unanimous election as the Minister of Operations.
In 1994, the company carried out innovative changes and spent a lot of money to attract many technical talents to join the company. At the same time, it also significantly reduced the commission ratio of sales personnel. The implementation of the policy of
has led to a large number of sales backbones resigning collectively. Ace salesman Dong Mingzhu was naturally hired by Gree's opponents with high salaries, and she refused without hesitation.
She has a grateful heart for Gree. In order to repay his former "hateful favor", Dong Mingzhu chose to stay and was ordered to take on the burden of the business department under the recommendation of her superiors.
After Dong Mingzhu took office, she focused on market development across the country and fully utilized her strategic vision and sales capabilities. Her annual sales growth rate reached 17%, leading Gree to a new peak.
In Gree, Dong Mingzhu has not taken New Year's leave and can only spend a Sunday until now. The greatest pleasure is to look at Gree's sales data growth.
As of 2012, Gree has achieved sales of 100 billion, ranking first in the world for eight consecutive years.
In the same year, Dong Mingzhu became the chairman of Gree Group. With her personal performance, she has been certified by well-known economic magazines many times. Gree has also become a Fortune 500 company and ranks first in the world in the household appliance category, thus forming a national brand that is highly anticipated.
In 2013, when Gree was developing at its peak, she attended the CCTV annual agent ceremony with Lei Jun. Driven by the on-site atmosphere, Lei Jun said: In the next five years, the revenue of Xiaomi will definitely exceed Gree. At that time, Mr. Dong would lose one yuan.
After hearing this, Dong Mingzhu immediately replied unwillingly: "Don't worry, Xiaomi cannot surpass Gree. Since we want to bet big, how about betting directly on 1 billion."
The war book has been sent to the doorstep of the house. Lei Jun took the war book and said that if he wins the 1 billion, he will give all the money to Xiaomi's employees.
In fact, this time the betting agreement actually has no real win or loss. In terms of market value, Gree slightly surpassed Xiaomi's market value of HK$291.5 billion (249.1 billion) with a market value of RMB 284 billion.
In the past five years, every response to the bet in public and every competition of financial report and performance releases has attracted the attention of the industry and has generated new revenue from its own perspective.
can only be said that the two are win-win.
"family pass" in career?
In the air conditioning industry, Gree has made its own reputation, and many consumers trust Gree's products very much, which makes Gree a "hot commodity" in the eyes of many dealers, and they all want to get more goods from Gree.
In order to make more money, dealers began to think of various "wrong ways" methods. One of them met Dong Mingzhu's brother through relationships.
He promised Dong Mingzhu's brother that as long as he gets 1 million yuan, he will give him a commission of 20,000-30,000 yuan, and so on.
From a market perspective, it is a good thing for Gree to get more goods from dealers, and his own brother is just running errands. If you become a middleman, you can still make some benefits from it.
The brother came to find his sister Dong Mingzhu, thinking about letting her go to the "back door" to operate, and also brought her hometown specialties that her sister likes to eat.
I never thought that Dong Mingzhu not only refused, but also called the company immediately to prevent similar situations from happening, and would notify the company that it would stop cooperation and no longer provide supply to it.
Brother didn't expect his sister to be so determined, so he said in anger: "You don't leave any face for me. I will just pretend that you don't have your sister, and you will be gone in the family tree in the future."
Brother's words were like needles, which deeply hurt Dong Mingzhu's heart. But she knew that once this opening was opened, more people who needed "help" would come to beg her in the future.
What's more, in this position, she is not only the leader of everyone, which determines the future development direction, but also should become a role model for her subordinates. Many rules must be established from her.
Therefore, she could only save her brother's face, which is for the better development of the team. After
, Dong Mingzhu received a letter from her brother, which stated that she would cut off relations with Dong Mingzhu and kick her out of the genealogy. It was not until 20 years later that her brother went to visit her after she became ill that the two of them had settled their past grudges.
In the eyes of outsiders, she doesn’t seem to be a “sister”, and every time Dong Mingzhu mentions the role of mother, she is full of self-blame and regret.
She is tough, tough and cannot be challenged in her career. But as a woman and a mother, she is sensitive and vulnerable when talking about her son.
In order to make money, she missed the time to accompany her son to grow up. Throughout the year, Dong Mingzhu rarely has time to meet her son. Every time I go home, my son is always well-behaved, but his little hand keeps holding her, expressing his reluctance and dependence to his mother.
Although Dong Mingzhu is worth over 100 million yuan, she does not dote on her son. From elementary school to university, Dong Mingzhu said she had never picked up her son once.
As her son grew up, Dong Mingzhu did not give her son any "direct card". When her son graduated from a master's degree, she did not open back doors or provide various channels for her son.
According to Dong Mingzhu, her son is more than 1.9 meters tall and is single now. He still rents a house. His monthly salary is about 5,000 yuan. He has a car but is not a luxury car. He rarely mentions the situation at home and is relatively low-key and calm.
adhere to the bottom line and never forget the original intention. This is Dong Mingzhu's principle of dealing with people and things. Therefore, whether it is about her brother or son, she always firmly believes that she is right.
It is precisely because of the principles that she can make Gree invincible.
Dong Mingzhu in daily life is very simple. She hardly wears makeup and does not pursue so-called luxury brands. In her heart, these are external things, and personal growth is the most important thing.
Dong Mingzhu is busy with her career and has never remarried. She lives with her son, has more company with each other, and lives a simple and happy life.
The last time we saw Dong Mingzhu was in a variety show that recorded young people’s first entry into the workplace. At that time, the program team invited Dong Mingzhu to be an interviewer and personally interviewed five interns.
She changed her past inhumane impression, showed her unknown side, and answered many questions that the public cares about.
Dong Mingzhu, who is 68 years old this year, can still maintain her passion and love for work. This spirit is exactly what we people in the workplace need to learn.
The outside world always pays close attention to Dong Mingzhu, because she is ruthless to others and herself. Those who achieve great things need this "ruthlessness".
The first thing newcomers do to enter the workplace is to find a job interview, and the interview is the stepping stone for us to enter the company or company we like.
Therefore, if you want to get the opportunity to "take off", you must understand how to win the interviewer's heart and get the offer you like.
Whether you are a boss or looking for a job at work, your understanding and understanding of the workplace are ground-level buildings. You must work hard to add color to your subsequent promotion and salary increase.
Just like Dong Mingzhu’s experience along the way, she started from a salesperson at the bottom and walked step by step to the position of president and chairman, and took steady steps and knew clearly what to do at each step, so that she could have today’s unique Dong Mingzhu.
(the pictures and story materials are all from the Internet)
(the pictures and story materials are all from the Internet)
