In daily life, we will find that there are various rules that restrict us.
For example: don’t fight, don’t scold, don’t run red lights, etc. These are all rules, and most of us still have to abide by it, because this is for the purpose of this society to operate more orderly.
In fact, there are many rules in the process of business operation, such as: a company that makes products should make money through product price difference, a company that makes services should make money through service, and a company that makes companies should constantly recruit employees, etc.
In fact, these are the concepts inherent in our minds and the rules inherent in the industry. Everyone plays like this. It is precisely because everyone runs business under the same rules that internal friction will be very serious, and it is difficult for everyone to truly do better and better.
For example, we run a hot pot restaurant. Because we have done a good job in all aspects, the business is very good. Some people find that after opening a hot pot restaurant, they will also open a hot pot restaurant next to you. The decoration, taste and service are similar, but the price is lower than you.
This practice will inevitably attract customers from the first hot pot restaurant, but this practice is not safe. Because the first hot pot restaurant can also reduce prices or conduct activities, the income of both hot pot restaurants in the end was not as expected.
Similarly, this is true in many industries. We are all making money in the same way. Live in the rules of the game set by others, it is naturally difficult to truly make profits far exceeding those of our peers.
may just say this, and everyone cannot fully understand it. I will use the Meituan Takeout case to give you an example. No matter how hard a deliveryman works, he cannot earn 30,000 yuan a month. However, as long as you work harder, you can earn more than 6,000 yuan a month, which is better than entering a factory.
Why does the salary of takeaway workers have such a range? Can't takeaways make 100,000 yuan a month?
is theoretically possible, provided that you have enough customers and you have your own order-taking system. If you want to make money using the Meituan system, then you must abide by Meituan's rules. Meituan has long calculated the income of the deliveryman. He sets for everyone that it is less than 30,000 yuan. Therefore, no matter how hard you work, you will never be able to make 30,000 yuan. The same is true for doing business with
. How much money can each company make is calculated by an invisible system. It is difficult for you to earn more than expected income unless you destroy this potential game rules. That is, the disruptive profit and disruptive innovation that I emphasized in "Supervision and Reconstruction". Only in this way can we truly be latecomers.
Once the past 360 company can become a hot Internet company? I even had the courage to compete with Tencent .
The reason is that 360 company has become a representative of disruptive profits. Before the 360 antivirus software came out, old antivirus software companies made money by selling antivirus software. After all, this is a business that is cost-effective, and everyone likes to do such a business.
However, when 360 antivirus software came out, Kingsoft, Rising and others had already formed brands. Even if 360 antivirus software was sold cheaply, it was not easy to sell at all. This is the disadvantage of not having brand advantages.
Since this is the case, then simply give up the idea of making money with antivirus software, destroy the inherent rules of this industry, and make yourself the makers of new rules. Later generations will either follow you or give up directly.
Facts have proved that 360 Company, a disruptor, performed well and defeated those old brands.
Let’s pay attention to Bitcoin again. This industry is despised by many people, but it does give many people the opportunity to change their destiny.
If these people who play Bitcoin are just working hard on their original profession, they may just be excellent in their work and are not enough to make them the controllers of huge global wealth. For example, the legendary Chinese richest man, Zhao Changpeng, , has a maximum value of 640 billion yuan, instantly killing big shots such as Jack Ma and Ma Huateng.
Why Zhao Changpeng? Because he broke out of our original rules of the game and created a new gameplay, and this gameplay is suitable for people all over the world, which is a bit scary.
It is undeniable that many people still think that this kind of business is immoral and is a way to cut leeks. But we are not here to discuss the morally noble way of making money, but the underlying logic of making money.
Let’s take a look at whether the current new energy vehicle sales method has undergone a major change from traditional 4S stores?
What was the model of 4S stores in the past? It is necessary to rent a site of about 1,000 square meters, with dozens of cars inside, and there is a repair shop, and the construction cost of 4S stores is huge.
If new energy vehicles also play like this, how can sales increase rapidly?
The current new energy vehicles are like a product. They have already been opened in the mall and rent a store. The area is only about 100 square meters. There are only about 3 cars in the store. After you are satisfied with the experience, you can place an order to buy and wait for delivery.
has undergone tremendous changes in both cost control and presentation methods, which is also the main reason why new energy vehicles can quickly squeeze the gasoline vehicle market.
So the question is, what industry are you in now? Are you abide by or maker of industry rules?
This is the best era and the worst era. With disruptive innovation and new business models, the whole world is your stage!
In the world of new business, there are no industries that have been eliminated, only companies that have been subverted and out. In the future, all business competition will focus on disruptive innovation and business model reconstruction. If a company or a boss lacks the ability to subvert and reconstruct, he is destined to be defeated in advance.
Please remember: without innovation, there is no imagination; without imagination, how can there be competitiveness!
