Many people have a misunderstanding when doing Xiaohongshu, which is to increase their fans first and then cash out. As a result, they finally rose to tens of thousands of fans, but found that they were not making money at all.
I often receive such consultations, with many fans, but I don’t make money. Most of the time, the advice I give them is to create a new account.
Why? Fortunately, the account with few fans is back to readjust its direction, and the more fans there are, the harder it is to adjust its direction.
It is Xiaohongshu, and the monetization has nothing to do with the number of fans.
I have a client in the beauty industry. When she posted her second notes and had only a dozen fans, she cashed in more than 3,000 yuan, and
There is also a client in the law. When she had only more than 100 fans, she took two orders and cashed in more than 30,000 yuan.
So, before you start to make Xiaohongshu, you must determine the direction of your account monetization. Whether your account makes money or not, the initial positioning determines .
According to our 5 years of experience in Xiaohongshu operation, all Xiaohongshu accounts that make money have the following four characteristics:
1. The monetization path is shorter
The user value provided by the user is closer to money, such as jewelry account, the product is content, which directly stimulates users' desire to consume. Each note is equivalent to soft advertisement, and each traffic comes with consumption needs, and the content directly brings monetization conversion.
2. The account is vertical enough
focuses on a segmented population. The more vertical, the more accurate the traffic, the more accurate the traffic, and the higher the commercial value. Product monetization, higher conversion, advertising monetization, and advertising quotations are higher.
3. The industry cake is big enough
The bigger the industry cake, the more money you make. If you sell products, the more mature the market is, the better you sell. You don’t need to educate users. Only when the brand makes money can you spend a higher budget to send advertisements.
4. The industry's average customer price is high enough
1 The higher the customer price, the greater the profit , the more it depends on the volume. The volume-oriented business requires greater exposure and the higher the requirements for the scale of traffic. The higher the average customer price, the higher the profit, the more you accept the advertisement, the more you can raise the price.
As long as the account with the above 4 characteristics is an account that makes money, if you don’t make money, it must not be a problem with the track, but your problem.
