supermarkets have various ways of marketing, including members who offer discounts, event draws, and cheap products. However, online shopping platforms such as Taobao, , JD.com, , will have a fixed section - sign-in. In order to increase the fun, there are also many forms of sign-in, including watering and planting trees, and some raising chickens and pigs. The whole thing is to build a game.
Maybe many friends usually participate in such sign-in, either getting a coupon or redeem a product for free, in short, it is to save money. But not many people will consider why these platforms do this? Actually, I thought he was just to increase stickiness before, but today I think it's not just the reason. The hidden things here are also a good reference for traditional supermarkets.
Whether it is a traditional supermarket or an online shopping platform, fans are very important, and the online shopping platform is more obvious. Nowadays, the major online shopping platforms, their early promotion will allow users to register as members through various methods. Regardless of whether they consume or not, these member data can generate great value. In addition to members who consume normally, those who sign in every day, just one login and sign in can increase the activity of the platform, subtly affect the consumption of these people, and have a good impact on the platform's stock price in the stock market, and the benefits brought are far greater than the value of giving back to the signed-in members.
set, it would be more appropriate to use this sign-in in the supermarket industry. Traditional supermarkets are like online shopping platforms, with rich products and can satisfy the choices of more people.
Nowadays, many supermarkets use some cheap radish , cabbage, steamed buns and noodles to attract traffic. We often see elderly people queuing up in the supermarket early in the morning, and they also hope to buy some fresh and cheap products. What if you tell them that you can sign in once a day at the supermarket and sign in 60 times a total of 60 times to give a box of milk worth a lot, what will happen to them? Traditionally, when you come to the supermarket to buy things and get points, the prerequisite for redemption is to consume first, which is actually not very attractive.
We all have a nature of following the trend, and go wherever we are lively. Therefore, we will usually see some businesses opening and queuing up in long queues. There will also be "support" here to create the illusion of crowds for everyone and attract more people to watch.
I have never opened a large supermarket, and we have not found such a supermarket here, so I listed the general implementation plan. How to adjust or effect will be known only after practice.
set up a clock machine at the entrance of the supermarket. When you come, you can check in. Stay in the supermarket for 20 minutes and then check in. If you don’t check in for a week, you will accumulate from scratch. What products are delivered by the supermarket itself? The products delivered can determine the participation of people of different ages. This check-in can have four effects: one is to increase user stickiness, remember to come once a day, one is to provide more potential customers to other activity products in the store, one is to create the illusion of crowding for outsiders, and the other is to screen out stable promoters for supermarkets.
activities can be implemented for a long time and can be well matched with other activities, truly allowing every user to get free benefits, and everyone can win-win.
