Advantages of Google Optimization
1. Simple management: the enterprise does not need dedicated personnel to manage it. Everything is maintained by the website optimization service provider. What the enterprise needs to do is to observe whether the ranking position is stable from time to time, saving you the expenses of hiring professionals to manage for you.
2.Eat all the engine: The biggest advantage of website optimization is that it does not have the independence of the engine. Even if you only ask to optimize Baidu , the result is Google , Yahoo or other search engines. The ranking will be improved accordingly and will bring you more effective visitors.
3. Don’t worry about malicious clicks: the effect we have is to rank naturally and will not pay by click. No matter how your competitor clicks, you won’t waste a penny.
4. Strong stability: Use formal website optimization methods to make ranking websites. As long as they are maintained properly, the ranking stability will be strong and the location may not change for several years.
Next, let’s talk about the disadvantages of SEO:
1. Slow results: It is impossible to obtain rankings through website optimization. Generally, it takes about 2-3 months to express difficult words. If it is more difficult, it takes 4-5 months or even longer. It is recommended that companies optimize their website during the off-season of sales, and their peak sales season rankings are basically stable.
2. Uncertainty of ranking rules: Since search engines have different ranking rules, one day search engines may change ranking rules and may change their original ranking positions. This is a very normal phenomenon. Then we will study the latest rules at the fastest speed and restore the ranking of the website.
3. Difficulty in distinguishing keywords: keywords with too fierce competition, such as: the optimization ranking of mobile phones and MP3s is very difficult, it takes a long time, and the price will be very high, so words that are too difficult are not suitable for optimization.
4. The number of keywords is limited: It is recommended to only make one keyword on a page of website optimization, no more than 3-4, of which 1-2 are subject words, and the remaining 1-2 are participles, which cannot achieve the effect of bidding ranking.
5. Ranking position after bidding ranking: This is determined by Baidu's rules. The position of the natural ranking can only be after the bidding ranking website. If the first page is full of bidding rankings, the natural ranking can appear on the second page. Mom, this situation only exists on Baidu.
SEO optimization ranking is to adopt artificial and natural methods to allow your website to rank first in the top SEO. The characteristics of SEO are: first of all, you can not only optimize keywords, but also make a lot of long-tail keywords , and it will not generate any money. Secondly, the natural ranking will be relatively stable and lasting, and there is no need to worry about the intentional clicks of competitors. Clicks will not incur any cost, but it will also give users a sense of brand and easier to trust.
Same SEO optimization also has disadvantages. First of all, this ranking is not generated naturally. We need to optimize it in SEO. This optimization takes a lot of time and there will be no effect within a few days. It may take 2 to 3 months for the general keyword to see the effect. If it is a popular or competitive keyword, it may take half a year to a year to see some effect. Secondly, search engines will be updated at any time. You must timely integrate all aspects of the network based on the search engine updates, otherwise the website may lose money. Through the comparison of bidding ranking and SEO optimization, I believe it is easy for everyone to understand some issues. In fact, both have advantages and disadvantages, but they are only complementary. Yes, maybe this is why after a company chooses bidding ranking, the only purpose of still choosing to recruit talents for SEO optimization is to better promote their products, bring more traffic to their website, turn potential customers into actual users, and strive for more efficiency for the company.
Pros and cons of bidding ranking
The basic characteristics of bidding ranking are to pay by click, and of course pay by traffic. It has three significant features: first, fast effect. Just recharge, you can immediately let your keywords appear in Baidu's search results. Secondly, the number of keywords has not been curbed, which means how many keywords you can make as long as you are willing to pay. Finally, bidding keywords are not divided into difficulty.
Of course, bidding rankings also have disadvantages: first, if the keywords are not updated, the ad will disappear immediately.Secondly, with the increase in Internet awareness among netizens, many netizens have been able to recognize these as advertisements and will not click. Finally, it will be deliberately clicked by competitors, incurring a significant cost. In addition, according to users' habits, users usually choose natural rankings when searching for results. Users usually like to search for long-tail keywords.
