htmlOn October 26th news, recently, according to the Science and Technology Innovation Board Daily, like the iPhone 14 Plus, the first sales of iPad 10 today also broke the issue price today. Currently, on third-party e-commerce platforms, the price of the 64G WiFi version of iPad 10 has dropped to 2,968 yuan, which has plummeted by about 600 yuan compared to the official price, and the price is almost the same as Xiaomi Tablet 5 Pro.
(Picture source: Pinduoduo Apple Store)
Of course, the reason why iPad 10 broke the issue price in its first sale is mainly because the price is not sincere. Although compared with the previous generation, the iPad 10 uses the A14 chip, USB-C interface and full-screen design, the price is about 1,000 yuan higher than the previous generation. What's more, in order to widen the gap between the iPad digital series and the Air series, Cook also castrated some configurations, such as a non-full-fit screen and only supports the first generation of Apple Pencil, which also makes Apple the entry-level tablet seem insincere.
(Image source: Apple official website)
It can be seen that the current pricing strategy of iPad 10 is somewhat "failed". For ordinary consumers, , they bought the Apple entry-level iPad for the sake of the cheap price. Now the price of iPad 10 has risen directly to the 3,500 yuan price range. Although it avoids head-on confrontation with Android tablets, it will undoubtedly dispel many consumers' desire to buy. It is no wonder that the price of iPad 10 first sales broke the issue price.
(Image source: Apple official website)
In comparison, Android entry-level tablets are more in line with the needs of ordinary consumers . Especially at the moment when the Android ecosystem is gradually improving, even if the entry-level iPad is not as high as the entry-level iPad, it is not far from the same experience, and the price of Android tablets is also lower than that of entry-level iPads. This is how Android tablets are more popular.
Xiao Lei believes that in the entry-level tablet market with such fierce competition, Apple's increase in the price of iPad 10 may lose this market , and even lead to a further decline in sales of iPad digital versions. In the future, if iPad 10 wants to achieve a big sale, it may only be the only way to reduce prices and promote promotions.
(Cover image source: Apple official website)
