Recently, the sports brand Li Ning , once known as the "light of domestic products", has caused heated discussion among netizens due to its new product design. At Li Ning's new product launch conference a few days ago, Li Ning's model appeared on the spot in a military green cotton jacket.
its design style and fabric texture have been criticized by many netizens for being similar to Japanese military uniforms, and the supporting accessories also have hats that look like military hats. Judging from the whole set of outfits, it is indeed highly similar to Japanese military uniforms in the early years.
Therefore, "Li Ning" became a hot topic for a while. Soon, some netizens also found out that Li Ning's CEO and executive director Qian Wei happened to be Japanese. It is reported that Qian Wei was an authentic Chinese. He went to Japan to study in 1990 and graduated from Kansai University in Japan. During this period, Qian Wei decisively joined Japanese citizenship and later changed his name to Takeshi Kosaka.
Before taking charge of "Li Ning", Qian Wei worked for more than 20 years in the well-known Japanese brand " Uniqlo ". In September 2019, Qian Wei joined Li Ning Group and was responsible for the group's operations.
At present, the incident is still fermenting, so the spokesperson of this new product is naturally affected. It is reported that some netizens specifically asked the customer service staff of the "Li Ning" flagship store, and the official said that the spokesperson of this series of new products is Hua Chenyu .
On the day of the fashion show, Hua Chenyu also attended the event as a spokesperson. He also praised the exquisite design of this series of new products, which can be described as a "visual feast". He also said that he enjoyed watching the show. From this point of view, Hua Chenyu did not think there was anything wrong with the design trend of this series of new products.
Because of this, Hua Chenyu has also been discussed by many netizens, and on the official website, it was also pointed out that this controversial dress is the same as Hua Chenyu. Therefore, netizens asked Hua Chenyu to wear this dress and take two steps to let him enjoy it himself.
In addition, another brand spokesperson of "Li Ning", Xiao Zhan , also failed to escape the storm. Many netizens exaggerated the matter and even called on the two celebrity spokespersons to come out to respond, giving everyone a due explanation.
On this node, some netizens exposed the circle of friends of an executive suspected of "Li Ning". The insider explained in the dynamic that the design inspiration for Li Ning's autumn and winter series actually came from the "hashi helmet" in the Ming Dynasty in China, and was not the Japanese style mentioned by the outside world. In addition, it also implies that outside consumers have too little precipitation of Chinese culture and inherited educational knowledge, so they maliciously interpreted this series of designs.
In addition, executive director Li Qilin also publicly responded, selecting a still from Li Chen to clarify it, but the update has been deleted at present.
Seeing this incident getting bigger and bigger like a snowball, it also involved two traffic artists, Hua Chenyu and Xiao Zhan. At present, fans of the two artists naturally organized their explanations.
can only be said that as a clothing brand, its design concept and style should respect and conform to the public's preferences. After all, "Li Ning"'s consumer market is mainly in China, so as potential consumers, netizens, as potential consumers, have the right to judge its finished products. If "Li Ning" wants to calm the storm as soon as possible this time, the key is to show the right attitude, such as telling everyone's true design concepts and trying to make everyone accept and understand. Such operations are far more appropriate and effective than cold treatment.
