From the video, the trademark that was originally supposed to be the "Blue Moon" was replaced with "Blue Moon Shell". Moreover, the color matching and design of the product packaging are very similar to "Blue Moon". If you don't look closely, it is really not easy to find that it is not a "Blue Moon".
In this regard, some media consulted the store customer service of "Blue Moon Shell" laundry detergent. The other party said that Blue Moon Shell is an authentic product, not only big brands can use it, it supports trial, and can return the product if you are not satisfied. Regarding whether the "Blue Moon Shell" brand is suspected of "surrounding famous brands", another merchant responded that the brand has nothing to do with Blue Moon and is an independent brand.
Tianyancha App shows that the "Blue Moon Shell" trademark has been applied for registration by two Shijiazhuang Daily Chemical Co., Ltd., and the international classification is all daily chemical products. One of them was applied for in April 2018. The current status is the trademark invalid. The other one was applied for in September this year. The current status is the trademark application.
It is worth mentioning that the above-mentioned daily chemical company has also applied for the trademarks of "Super Bear", "Zhaoneng" and "Ganfang". The international classification is all daily chemical products, among which the "Ganfang" trademark has been successfully registered.
In addition, Tianyan Check also shows that "Blue Sun Bright", "Baster Moon" and "Blue Luminous" with similar shape to "Blue Moon", have also been registered with trademarks. Most of the applicants are daily chemical companies, and the international classification includes daily chemical products. Most of the current status is that the trademark is invalid.
In fact, there are many cases similar to "Blue Moon Shell". For example, if you want to eat "Master Kong", you buy "Kang Shuaifu"; if you want to drink " Wahaha ", you get "Wa Cha Cha"; "Missing" becomes "honor" and "Oreo" becomes "Yu Li Yue"...
However, in order to protect the brand and prevent counterfeit brands from riding on the popularity, some brands even register multiple similar trademarks.
It is reported that in order to protect its trademark, Big White Rabbit has registered more than a dozen similar trademarks: Big Gray Rabbit, Big Black Rabbit, Big Flower Rabbit, Little White Rabbit, Golden Rabbit, Silver Rabbit...
Lao Ganma is not to be outdone. Data shows that Lao Ganma has registered nearly 200 trademarks crazily. According to Tianyancha App, Guiyang Nanming Laoganma Flavor Food Co., Ltd. (hereinafter referred to as "Laoganma") has added a number of trademark information such as "Laoganma", "Laoganma", "Mom Ganlao", "Laoan Aunt", "Godmom", " Tao Huabi ", "Tao Laoganma" and other trademark information. The international classification involves advertising sales, catering accommodation, construction repair, etc., and the application date is January 2021.
Previously, "Lao Ganma" also went to court with " Lao Ganfa ", which is also a Guizhou hot sauce brand, due to its trademark. It is reported that in the 1990s, Lao Ganfa and Lao Ganma's market share in the Guizhou market was evenly matched, and both sides also participated in the drafting and formulation of the national standards for "Oil Chili". As the hot sauce on both sides moves to the whole country, counterfeit products such as "old godfather", "old godmother" and "old aunt" appear in large numbers. Subsequently, Lao Ganma registered trademarks such as "Lao Ganma", "Lao Ganma", "Lao Ganma", "Lao Ganma", and "Tao Huabi". After registering a large number of trademarks, in 2002, Lao Ganma sued Lao Gandad, who lost the case.
In addition, when registering a trademark of Starbucks , they may have read the Xinhua Dictionary: Starbucks, Barksings, Barksings, Simbucks , Simbucks, New Bart...
The well-known " Leibi " is also a trademark registered by Coca-Cola company .
Industry insiders believe that the biggest impact of trademark infringement is the impact on the brand reputation of the infringed party. At the consumer level, it is difficult for consumers to clearly distinguish the differences between the two brands, so there is a certain necessity for the protection of intellectual property rights and brand trademarks. Relevant regulations are constantly being issued at the national level to provide certain protection for enterprises.
What do you think about this?
What counterfeit brands have you bought?
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Fast Consumer Talks|Comprehensive Organization
Picture source|E-commerce News Weibo, Tianmu News Weibo, Tianyancha
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