Hello everyone, this is Jibai brand control. Nowadays, e-commerce platforms can be said to be an effective sales channel for brand products, but with it, more and more problems have emerged, such as low-price dumping and fake and imitation products emerging one after another. So how do brands need to control prices and protect their rights to sell products online to return to a healthy development? How to make a complaint about online price control? Let me give you an answer below.
1. How to control the price of selling things online
(1) Intellectual property complaint:
1. Trademark (English mark, Chinese mark, graphic mark, combination mark); this situation occurs when there are more main pictures of the product links. Without authorization, our trademark can be used.
2. Copyright (copyright of audio-visual products, copyright); this situation occurs when unauthorized use of pictures enjoyed by others in accordance with the law. There are many chances of appearing on official websites, stores, and other photography works, which constitutes infringement of pictures.
3. Patent rights (appearance patent, utility model patent, invention patent): There is a prerequisite here. We need to have a patent certificate ourselves. Although it is difficult to complain, it can still be handled if we find the infringement point. (2) Complaints for counterfeit goods :
1. Comparison of real and fake goods (We find out the difference between real and fake goods through product information, and identify a seller's product as a fake, so as to handle the complaint.)
2. Not produced (the brand can complain to a seller through product model, production suspension announcement, etc.)
3. Purchase identification (Many sellers are afraid of this identification method. We need to communicate with customer service to collect evidence, purchase the product, and conduct comparison and crack down. Taobao also punishes such behavior very severely).
2. How to make a complaint about online price control
1. Legal means
Look for a platform to disclose seller information, collect seller infringement evidence, do notarize, and send lawyer letters to warn offline. If not changed, a lawsuit will be used to resolve the problem.
2. Industrial and commercial reporting
Buying goods in the name of consumers to report merchant violations, or directly hit the seller's local 12315 complaint telephone number and complaint handling.
3. Buy goods in large quantities
According to platform rules, large-scale auctions in illegal stores will be punished by the platform if the seller fails to issue them. The seller ships the goods and returns them immediately after receiving the goods, interfering with the illegal seller's operations.
3. Summary
Before using these methods, it is recommended to first contact the seller for violations to communicate and negotiate. It is best to allow the seller to actively change the price or remove the shelves. Of course, we must keep a good record. During the later investigation, we must target those who are stubborn and repeatedly put them on the shelves. Then we will adopt the above methods to target one by one. At the same time, when is updated with product , make the layout of the above qualifications. In this way, online price control will save time and effort. In addition, when a brand complains about intellectual property, it is necessary to find someone with experience to operate or directly find a third-party price control company.
