seems to have just started working in a fleet yesterday, but in a blink of an eye, it has been almost 6 years, which is equivalent to studying for a master's and doctoral program. I have really gained a lot, but I don't have a degree from a social university. Here I will talk to you about our Send Leng through our slogans and their changes. I will first talk about how the slogan came up with safety, on time, and the port cold transportation pioneers developed from it. There are also the meanings behind the two slogans. It feels quite interesting, and you can read them casually.
Shanghai Shenleng International Logistics Co., Ltd.
Safe, on time, full-process refrigeration, and the birth of informatization
Safe, on time, full-process refrigeration, and later we added another informatization slogan. Now it seems that it is not just an external slogan, it is actually more like an internal self-requirement. The proposed process is that if we imagine that we are customers, we will pay the most attention to the cold transport fleet, and then we will keep thinking about it in our hearts, slowly grinding and saving up this sentence, and then we will continue to do it consciously, which invisibly became several main directions to guide our development and exploration. I am very happy that as long as customers who are concerned about transportation quality, they all recognize our service concepts and form a very strong cooperative connection with us.
Later, I forgot which day I suddenly wanted to summarize our development philosophy and felt that something was about to come out. Finally, when I was narrating the promotional video, I figured out three sentences:
uses the fully self-operated heavy asset model to create high-quality, stable and highly controllable refrigerated container transportation quality;
uses a highly focused refrigerated container transportation industry to continuously improve our professionalism;
uses the core concept of customer-centric and quality to survive, guiding cold growth to a cold transportation brand fleet. Compared with
and safe, on time and full-process refrigeration, these three sentences are more metaphysical. They do not refer to what to do in detail. They are more like spiritual calls and are also another way to explain our slogan. Although we did not consciously promote and indoctrinate internally, we could feel that everyone agrees with this concept, or that I turned the concept in everyone's mind into culture, which promoted the implementation of this concept. Gradually, the belief in this concept became more and more firm, forming the prototype of a culture, helping us to still have some familiar things to grasp and persist in the face of the market unknown, so that Shen Leng's team cannot be separated, the spirit cannot be exhausted, and can continue to make some development and progress.
Shen Leng's development is often the result of luck, but the arrival of luck is also related to our persistence in positive values. When we are sincere to customers, customers will feel it, and employees will feel it. They will know that we are not just talking, but doing it steadily, and gradually a kind of atmosphere is formed. This is also one of the reasons why our front-page slogan engineering atmosphere is slowly getting slow. It is because we don’t understand the difference between slogans and values, and directly distilled the specific work requirements into slogans. Fortunately, by saying it over and over again, we insist on doing it continuously, and gradually got used to it. After using the slogan of safety, on time and full-process refrigeration for a long time, I gradually felt that it was a little less. Later, I found that it lacked attention to the accuracy and efficiency of service and management. This is actually the need for informatization. The rough process is to first sort out our business process, turn it into a cultural soph, then turn the sop into a system, and then iterate and update it. I think this is too important, so I added it to the original slogan like a dogtail. At this point, our 1.0 version of slogan has matured, and what we need to do is to enrich the content of these concepts with specific practical things. Let me give you a detailed explanation below.
safe, on time, full-process refrigeration & informatization, Shenlian Logistics
safe, on time, full-process refrigeration, informatization, what did we do:
1, safe.The risk factor in the logistics industry is very high. Everyone knows this. I have also been worried after waking up at night, so I feel the need to put safety first. We want to keep saying this string in our hearts by constantly tossing and turning. At the same time, we also do our best to make more investments in systems and hardware, and we will work together to minimize the risk factor.
We have formulated safety management regulations, and adjusted them once in the middle. We have scored by recording the driver's safety performance, and used quantitative methods to conduct driver safety assessments, and made decisions on whether to continue cooperation.
The second is that all vehicles are equipped with four-way truck images. semi-trailer is too long and has many blind spots. It is still necessary to install four-way images, which is of great help to reduce safety risks, especially for drivers who are not very skilled or careless.
finally comes from the cooperation of the dispatcher. By reasonably arranging business, ensuring the driver's rest time, and sometimes matching the business according to the driver's working ability. This also has the potential for process-based disassembly and optimization. After all, when the scale is small, you can rely on people. When the scale is large, the business is complicated, and if the business is complex, you can only rely on processes and information systems.
2, on time. On-time is a commitment to customers and is also the main way to show differentiation through service, but the degree of on-time needs to be grasped well, otherwise there will be safety hazards. What we pursue is to arrange business reasonably so that we can arrive at the time required by customers and ensure safety.
The difficulty of being on time is that people are lazy, and being on time is against laziness. Therefore, systems must be used to guarantee, rewards and punishments, and at the same time to insist on implementation to ensure that habits will be formed on time. Our on-time assessment form will be updated daily, and the driver will be counted every day for assessment and calculation of rewards and punishments. In this way, we can institutionally ensure that we arrive at the factory and warehouse on time and cooperate efficiently with customers' shipment plans.
is one of our core service advantages. From then on, we have learned how to give the system vitality and achieve the purpose of the system through design, adjustment, execution and supervision.
3, refrigeration throughout the process. This item is actually the most content to say, and the kung fu has been put in the dark, so I feel so nervous if I don’t say it. I have been working hard all the time, no one knows or agrees with it, and it is easy to exhale, so I will brag about it here. The difficulty of refrigeration in
is that it is heavy investment; the second is that it is anti-human nature, and it requires continuous spending of money without supervision; the third is that it has high professional requirements, and finally there are certain requirements for the business scale. If it cannot achieve a certain concentration of business volume, it will be difficult to invest without making full use of the marginal costs of refrigeration facilities and diluted equipment.
So why is cooling a life that is used in the dark? Because most customers do not pay attention to refrigeration without any problem or do not realize that they need to pay attention to temperature, so many people are interested in refrigeration. As for us, we still have to be more realistic, so the quotation is honestly explained. One price for the whole process of refrigeration, not the whole process of refrigeration, and another price for the non-refrigeration. If it means that the customer is relieved and we are relieved. Most of our customers have high requirements for refrigeration, so we also work hard on refrigeration. In short, it is about systems, processes and hardware equipment. For this reason, we have invested at least 1 million in refrigeration equipment and hardware. Secondly, the fuel consumption and electricity bills of more than 300,000 yuan each year are also spent. The
system is mainly reflected in the adjustment of interest relations. On the one hand, the refrigeration fuel consumption is borne by the fleet to avoid drivers from cooling less in order to make more money; on the other hand, refrigeration requirements are announced every day, and then random inspections are conducted to reward and punish; finally, as a fleet, we do not want to deduct refrigeration expenses to obtain unjust profits, and we promise customers that we want to do well. These three points eliminate the potential for cooling in terms of concepts and motivations.
Clever women cannot cook without rice. Without hardware assurance, they cannot do it well subjectively.In terms of hardware, we have 10 imported generators, with a unit price of more than 50,000 yuan, and even fewer configurations. There are 7 domestic chillers that are fully imported from the engine, motor and cloud monitoring. There are 7 domestic chillers that we need to gradually replace. In fact, if we do not pursue refrigeration quality so much, these domestic chillers will be more than enough to use.
imported cold machine ensures no problem in refrigeration on the road, but there are still hidden dangers in refrigeration during the box and waiting period. We have suffered losses in this regard, and there have been temperature abnormalities many times during the temporary decline last year. After the incident happened, we realized that our responsibility is not just to ensure the full refrigeration process on the road, but to ensure the full refrigeration process from door to port or port to door. This has requirements for the power supply capacity of the site. We quickly found a new site, connected the power, equipped with charging piles and cranes, realizing the temporary drop of self-operated cold box and uninterrupted refrigeration under any back-loaded box. As we all know, opening an account in the State Grid is a high-difficulty and high-expenditure action, and we still gritted our teeth and did it. Now we have 18 charging sockets, which can be expanded at any time according to needs, and we have a 70kv dedicated National Grid account. We have achieved refrigeration guarantee throughout the entire process from door to port and port to door. We can almost be said to be the only one in the fleet.
I feel that the outstanding refrigeration ability gives us the confidence to serve our customers. We have the strength and confidence to promise customers' refrigeration quality, and practice and time have also proved our ability. Of course, refrigeration guarantee also requires the assistance of electrician connections, cold box yards and dock connections, as well as simple maintenance and fault identification capabilities of cold box, which will no longer be expanded.
In short, we are serious about the whole process of refrigeration, ensuring that the refrigeration is constantly linked, and we do what we say.
4, informatization. Informatization is a job that I am obsessed with the deepest obsession, but I have not done any achievements worth boasting about. Although he had invested nearly 100,000 yuan to develop an experimental system, he finally gave up because of the poor results. There are two main reasons: one is that the resource investment required by informatization is large, and the other is that the scenarios applicable to informatization are complex business forms with large batches and high concurrency. Therefore, we are currently mainly using third-party software to initially realize informatization. As the business continues to develop and the resources are richer, we will make real investment in R&D of self-use systems, develop and use the long-planned Xiaoyao system in our minds, and use it well, fully reduce our error rate, improve service efficiency, improve data utilization, improve business automation and process level, and promote the sustainable development of Shenleng. Due to the limitations of high investment and large-scale restrictions, the process of informatization will be slower. We will start by first using general software well, make process summary and formulate sop, and prepare for future informatization changes.
self-operated cold box temporarily dropped and plugged in, Shenleng Logistics
imported cold machine, Shenleng Logistics
Port cold transportation pioneer brochure, Shenleng Logistics
cold machine cloud monitoring system, Shenleng Logistics
Truck driving images, Shenleng Logistics
Shenleng site
Port Cold Transport Pioneer Road
Port Cold Transport Pioneer This slogan was proposed only in the past year. It was mainly because I suddenly realized that the previous slogan was not very similar to slogans, and it was a bit difficult to spread. The words were not related to each other, which made it difficult for customers to remember and there was no specific image. After having this idea, I began to think about it, and then there was a resounding response. One day, I suddenly had an inspiration and realized the representative word of the spirit and image we want to express, that is, "pioneer"! This is also the psychological sustenance and self-encouragement that we sincerely want to achieve by being brave in innovation and being different. Moreover, with pioneering self-expectations and psychological presuppositions, we will actively innovate and embrace change in the future and have the psychological construction of self-realization. Finally, with the industry attributes, we summarized Shen Leng’s slogan 2.0 version in six words, which is the final ‘port cold transportation pioneer’! Concise, bright, vivid and easy to catch and remember, and feel perfect for self.
In the logistics industry that has been rolled to the extreme, homogeneity has no future, so differentiated innovation must be made. This kind of innovation cannot be self-stimulating. It must truly solve customers' pain points, and while bringing value and ultimate services to customers, establish a solid and trustworthy cooperative relationship and partnership with customers. The key is that it must be able to create significant value for customers, otherwise customers will have no reason to choose us. Shen Leng’s positioning and focus are the choice of port cold transportation. This is the reason why we want to bring customers unprecedented high-quality, safe, worry-free and safe cold transportation services, so that customers can hardly pay attention to the progress of road transportation and the reliability of services, and dare to trust back to back, so that they can concentrate on their own business development, because customers know that once they are involved in fleets and extended fields, we will always be the most solid foundation, and being able to provide customer support at any time, and being a famous supporting role for customers is our pursuit.
Through the pioneer's call and the industry focus of port cold transportation, we hope to break the solidified industry structure and service forms, and achieve the rapid development of Shen Leng through innovation, breakthrough, and self-revolution . Shen is cold like water, developing according to customer needs and changing according to market development. We must have the courage to overcome our fear of the unknown, get rid of our dependence on our comfort zone, and be brave to accept changes and challenges. Only by becoming the pioneer of cold transportation in ports can we have a future, survive and grow.
Use pioneer will to break through the fear of difficulties; use high focus to burn through the cold transportation field.
Port Cold Transport Pioneer, Shenleng Logistics!
Shanghai Shenleng International Logistics Co., Ltd.
