As soon as the man sat down, Xiaomei took a document and appeared in front of him. But unexpectedly, before the file bag was opened, Foppole appeared in front of them.
It turns out that the man in front of him is the former US president, and this document was quietly dropped by his seemingly loyal subordinate.
Don't blink and look at it carefully. The next second, Forpole looked at the file, whirlwind at the old man with a Thomas, and then handcuffed him. The old man walked and shouted: Mega, Mega...
Bodyguard Beard Brother Hu and his younger brother came here after hearing the news, but unexpectedly, Fopole pulled out the troll and instantly dealt with the two Kalemi...
The character synonym in the movie commentary. Source: Weibo @安安安
Although you have watched 100 movie commentary, you still don’t know the real names of the male and female protagonists in the play. But as a level 10 enthusiast of contemporary short video movie commentary, I am definitely familiar with this set of slander:
"Xiaomei" is a beautiful woman in the movie, and often refers to the heroine;
"Da Zhuang" is a strong man, sometimes also the hero;
"Beard Brother" has the same literal meaning;
"Calem" is from Northeast dialect , which means an unimportant character in the plot, or the follower of the protagonist.
In this short "X minute watch a movie", you (at least in the title) constantly experience the freshness and stimulation brought by reversal and conflict:
"Reversal and reversal, reversal, full-time high-energy brain-burning Indian suspense film", "The rich man was plotted by his wife, and his last move broke the situation", "The clever robbery for love, creating the largest cash robbery in history", "A man traveled through time and space countless times just to kill himself"...
But after X minute "intracranial climax", he will be completely lost in fragments like after a hangover, and you will never think of it again, plot? End? You don't even care about the title. Big data such as
once again pushed the commentary of the same movie into front of you with a new title. If you remember nothing, you opened it and read it with great interest, falling into an infinite cycle of "killing time". These top-scenes dramas that are popular every two weeks on the
short video platform almost cannot escape the fate of "spend after being happy".
These movie commentary often condenses a movie of about two hours into about 5 minutes of content, and is usually divided into several episodes: the screen clips of the key plot, combined with an AI-sensing narration, and a fascinating BGM. This is how the movie commentary is suitable for after-dinner enjoyment.
They are different from "The Legend of Wulin Waichuan" and "The Legend of Zhen Huan" that can serve food and be BGM. They are only suitable for taking out food and toilets in fragments. They set up their phones to "show off" them. After finishing the takeaway and squatting, they are just right to lock the screen and do business.
short video commentary, canned yellow peaches that are hungry
"fast food movie" is not new. In 2015, the video series "Take you to watch the movie in X minutes" was unveiled, and "slaughtered" many young people's dining tables.
Gu Amo edits the story keywords through just words, leaving only the backbone of the film. The camera jumps faster and has a larger span than traditional movies. "9 minutes to take you to see Harry Potter: This is a story of a boy studying in elementary school" "3 minutes to watch the Divergent: A Genius striving to defeat the Genius in order to protect the idiot"...
Just look at these weird titles, you will know that this series is different from the serious film review program " No. 10 Screening Room ". With Gu Amo's crazy output of Taiwanese accent, watching movies has become a fun and brainless thing.
Time fragmentation momentum is becoming increasingly obvious, and unwilling to wait has become a common psychological . People are no longer keen on spending hours watching a movie with unknown quality, nor are they willing to face multi-faceted research and professional high-end film reviews. Gu Amo's book-style commentary style and one-sentence generalization ability have been welcomed by many people in a fast-paced communication environment.
Fast food may not be healthy, but hungry people can afford to wait for an hour or two to simmer. The extremely concentrated canned yellow peaches produced in the factory are delivered to everyone's screen in a timely manner.
It is easy to digest after chewing it. netizen Qiu Dan (pseudonym) chose to watch short video commentary very simple reason. The TV series was too long and she didn't have time to watch it. "And some TV series have exciting plots, but they are not nutritious. After all, they are not cost-effective. So they just watch the commentary with a beginning and a ending and a wonderful clip."
The current popular film and television series are still a social currency. These film and television commentary videos of help users accumulate social conversation faster. You can simply and roughly understand that "watching a movie in X minutes" is about "fast 'society' in X minutes".
After all, "little beauty and great strength" hits the nature of human beings: "immediate satisfaction" , the fragmented pursuit of .
Study and work are too difficult in real life, and it requires long-term efforts and accumulation to see a little results. But in the online world, happiness is delivered directly to your mouth, and you can eat it with your mouth. How can you not make people addicted?
short video commentary, why has it become a pipeline
But happiness requires efforts. If "immediate satisfaction" comes too much, it will only increase the happiness threshold. Audiences will feel disgusted with outdated and repetitive content and need something fresh to keep stimulating. The two emotions of are like repetitive machines, so they need to produce a large number of short video "electronic bottles" to meet the market supply.
In 2021, the number of short video users reached 934 million, and two-thirds of people around us are watching short videos. Short video platforms generally subsidize creators based on traffic, and top bloggers can also obtain advertising revenue through business cooperation.
According to media reports, a film and television blogger said that a film and television account with 2 million fans, the profit earned from the distribution of content across the entire network can fully support a small team with five people including editing, dubbing, copywriting, etc.
This is a track worth "sending", with a large number of newcomers entering the game. If bloggers like "Muyu Shuixin" can also output their own values and thoughts within "X minutes", and even add interpretations of the background and social environment of the times, then bloggers who mass-produce "Little Beauty and Da Zhuang" only care whether they can quickly copy and proliferate short videos like viruses, which is addictive.
In order to make the content simple and easy to understand, they directly contributed to the birth of a school of science: film commentary literature.
First of all, they are all title parties. In order to gain the attention effect of "no shocking words", they also particularly favor movies with criminal suspense themes. As long as the plot is brain-burning, many reversals, and more exciting, it will be the next hit.
Those who do commentary do not necessarily understand movies, but those who do commentary may be very good at experimenting - which subject to work, which work to choose, and which form of commentary they only look at this variable: popularity.
Secondly, in the universe of film and television commentary, word composition and sentence structure are very particular, similar to "this man/woman", "pay attention", "next second" and "but I didn't expect", the plain language reduces the cost of understanding, and the fish surfing in front of the screen can be taken to the bait; many sentence structures continue the nonsense literature that was popular some time ago, and Bo Jun laughed:
If nothing happens, it will be an accident.
This little girl who looks like a little girl is actually a little girl.
A confused woman looked puzzled
...
Human beings can no longer leave "little beauty and big bravery", just like they cannot live without a mobile phone.
Some netizens strongly demand that the protagonist be distinguished by the code names of "Xiaomei" and "Da Zhuang" to illustrate that a concise and clear name is really important for the bystanders.
"Little Beauty and Da Zhuang" inheritance, and everyone who can follow the story is all a family.
5 minutes of "Little Beauty and Da Zhuang" cannot make you guess the answer to the movie, but it can let you see the true meaning of life clearly.
In addition to setting a simple "literary tone", editing also has unspoken rules: a movie is best divided into three episodes, and it should be made into a triple screen cover when uploading; high-energy shots should be selected during editing, and the first five seconds must be attractive; the tone of the narration should be short and exciting, and you must choose the most popular AI Yunxi in the voice synthesis tool, and the speaking style must be cheerful to be tasteful...
These low-cost repetitive labors seem rigid, but they are the optimal solution for traffic summarizing by predecessors. These verified answers will be copied and pasted again and again until the tide recedes.
short video commentary, speed up the "movie is dead"? The controversy over the commentary of the short video movie
is whether the "essence" of the film is condensed in 5 minutes or the "trash" that is complained about for the sake of complaints.
In the B-station drama review category UP owner @金博 Lao Wang is not at home. It seems that the impact of short video movie commentary on the film and television works itself is negative. In the movie, sound, images, music and light form a series of moving symbolic symbols, and the audience needs to understand these symbols to understand the movie.
short video commentary is not considered a deconstruction and reconstruction of the movie. It is a rough break - the leaves of a lush tree are rubbed and the branches are cut off, leaving only a bare trunk. Although this tree is still rooted in the soil, it is no longer the first tree and has no charm.
Many netizens lamented that too many short video commentary "inhaling" in the running book style made people unable to endure the length of a movie anymore, and their level of enjoying the movie plummeted. "Once a good movie becomes a short video commentary, the people watching it are like Zhu Bajie eating ginseng fruit ".
So, will short video and video commentary ruin the movie? @金小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小Nowadays, many film and television works are just products on assembly lines, and some movies themselves are not of high quality. It is understandable that the self-media is rushing to squeeze out the last drop of value commentary. "The only one who can destroy the movie is the movie itself. Classic movies and TV series can stand the commentary."
Movie art may not require commentary, but it does not want to endure the long empty mirror and the needs of the audience, the needs of creators who are committed to profits, and the needs of platform for continuous content production.
The fact is that such a huge demand and profit intertwined has made short video and film commentary become an industry that anyone can participate in, and it will inevitably grow stronger and stronger. The rapid development of short video commentary of Damocles' sword
short video commentary has also become a severely affected area for short video infringement. splits and cuts the original movie, maliciously misinterpreting the original plot... No one wants to watch the content he has worked hard to create is "intercepted" by a short video, and a short video was cut in just a few seconds, turning it into another story.
However, the drama is that is precisely these short videos suspected of infringement that inadvertently drive the popularity of the film and television works themselves and transformed into an important part of promotion and promotion. Some classic old dramas have also created a secondary vitality through the creator second creation .
Beijing Yingke Law Firm Jin Xing lawyer said that in creative editing such as short video film and television commentary, the author's source of materials, purpose of use, the comparison of the overall work with the work, and the impact on the value of copyright are the key to the judgment.
If it is used for commercial purposes, or if some self-media publishes some advertisements during use, it will definitely not be an exception to infringement.
If short video and film commentary experience "taken out of context", such as directly extracting a small matter from the movie to generalize, it may also infringe on the right to protect the completeness of the work.
However, infringement is a confusing account and the definition of the law is relatively vague, resulting in a lot of disputes in actual cases. The big project has worked hard for two or three years, and the short videos have been stolen and cut overnight to fight back before liberation. Who is still confident that you will continue to produce in-depth content?
The content industry needs a positive cycle. Where is the boundary of short video and film commentary infringement, the development height of the content industry lies. Although it will take some time to improve the copyright protection mechanism, at least now should be the time when the copyright protection awareness is awakened.
Of course, even if "watch a movie in X minutes" disappears in the future, people's pursuit of speed is still there. We can read " Dream of Red Mansions " in ten minutes on short videos, understand Goldbach's conjecture in five minutes, get clear jawline in three minutes... But in this era when everything can be done in a few minutes, what else have we lost besides losing patience?
Every minute is a "intracranial orgasm", which means there is no orgasm
Shenzhen Communication School Discovery Professor Chang Jiang said in an interview with the media: From long videos to short videos, the threshold for content production is constantly lowered and the audience is constantly expanding. The combination with recommendation algorithms gives short videos greater "magic" and allows them to be immersed in daily life step by step, and affects our mastery of information, acquisition of knowledge, and even the way we understand the world.
"This also makes many things that should not be flat or fragmented become flat and fragmented, which will allow us to understand the complex world in an overly simple way. "
In order to pursue efficiency, we choose to pass the time in the story of "Little Beauty and Da Zhuang". In order to retain users' attention, the algorithm continuously pushes three-minute film and television interpretations, "supplement" entertainment content in the fragmented time of youth. The combination of
allows Xiaomei and Dazhuang to be infinitely extended. I originally just wanted to watch short videos to pass the time during the meal, but it was out of control. I lingered in the three-minute story of "climaxity" and a lot of time passed.
Yes, fragmented movie viewing is a time killer. Even if you watch it from morning to midnight, you feel like you have read a story, but in fact there are very few things you can remember. "Stop it when you feel good" has obviously become one of our habits.
This reminds people of the emergence of TV. Neil Pozman said that TV will cause entertainment to death; in the early stages of the development of the Internet, Nicholas Carr has a book called " shallow ". He would worry that the form of hyperlinks and outsourcing memory to computers will damage humans' long-term memory and thinking ability.
Young people are addicted to three-minute film and television interpretations, which also brings us concerns about "shallowization".
What is even more disturbing is that when we hear about watching a three-hour movie, we always feel: Ah...who has so much time to enjoy the movie? But when watching short videos, they often go from 8 pm to 2 AM.
Our control and perception of time have also been eliminated due to the fragmented characteristics of short videos.
Spend three hours to watch an excellent movie that can get stuck in thinking or get happiness. But spending three hours watching movie interpretation can only make us fall into the trap of "efficiency" and also make us fall into endless self-blame: Why is my self-control so poor?
The shorter the video, the easier it is to worry. The more anxious you are, the more you want to eliminate your anxiety through fragmented entertainment.
This Russian doll-like causal relationship has brought countless young people into the pain of internal mental friction.
It is obvious that being addicted to fragmented entertainment is not a way to relieve anxiety. It doesn’t even count as escape. Uncontrollable entertainment can even create anxiety.
Since entertainment is not the answer to anxiety, what exactly is it?
Zhou Yijun said a widely circulated saying in " Round Table ": "What is the antonym of anxiety? It is specific. When you talk about specificity, you will know the method and path. That anxiety is a very illusory emotion. When we step on the specific path and move forward step by step, there will be no anxiety."
Perhaps calming down and enjoying the three-hour film work is the beginning of our acceptance of the reality of life step by step, and it is also the beginning of our reconciliation with ourselves.
END
Editor: Liu Zuoqi, Zhang Yujing
Proofreading: Tao Zheng
Review: Yu Zhiguo
Source: CCTV.com
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