The golden autumn of September is when the grapes are ripe.
Wang Hao, Secretary of the Party Committee, Chairman and General Manager of COFCO Wine Industry, led the Great Wall leadership team delegation to Zhangyu Company for inspection and exchange. Zhangyu Chairman Zhou Hongjiang , Zhangyu Co., Ltd. General Manager Sun Jian, and Zhangyu Co., Ltd. Deputy General Manager Peng Bin warmly welcomed the inspection team. At the symposium, the two sides conducted in-depth discussions on the current situation, development trends, and response strategies of China's wine industry.
Nie Hongpin, Finance Department, Great Wall Liquor Business Department, the deputy general manager of the supply chain management center of the Great Wall Liquor Business Department of COFCO Wine Industry (in charge of work) Luo Fei (second from left), Peng Bin, Deputy General Manager of Changyu Co., Ltd., Deputy General Manager of the Supply Chain Management Center of the Great Wall Liquor Business Department, Luo Fei (second from left), and Peng Bin, Deputy General Manager of Zhangyu Co., Ltd. (third from left), Chen Wanfu (fourth from left), General Manager of the Sales Management Center of COFCO Wine Industry Great Wall Liquor Division, Sun Jian (fifth from left), and Wang Hao (secretly from left), Party Secretary, Chairman and General Manager of COFCO Wine Industry (subject to left), Sixth from left), Liu Yuanteng (first from right), Deputy General Manager of Supply Chain Management Center of COFCO Great Wall Liquor Division and General Manager of Penglai Factory, China CoFCO Great Wall Liquor Division, Sheng Guohong (second from right), and Strategy Department of COFCO Wine Industry Deputy General Manager (in charge of work) Hao Xiaojing (third from right), Yuan Qian (fourth from right), COFCO Wine Industry Office Director, and Cheng Jun (five from right), Deputy Secretary of the Party Committee and Deputy General Manager of COFCO Wine Industry Great Wall Wine Division (in charge of work) Cheng Jun (five from right), Zhou Hongjiang, Chairman of Changyu (sixth from right)
Due to the impact of the epidemic and economic downturn, the development of China's wine industry, which is in a period of deep adjustment, continues to be sluggish.
According to National Bureau of Statistics data, from January to June 2022, the total output of 118 large-scale wine companies in China was 96,500 kiloliters, a year-on-year decrease of 29.39%; total sales revenue was 3.853 billion yuan, a year-on-year decrease of 11.84%; profits The total amount was RMB 76 million, a year-on-year decrease of 44.46%.
Meanwhile, imported bottled wines continue to decline. According to General Administration of Customs data, China's imports of bottled wines below 2L were 113,400 kiloliters, a year-on-year decrease of 19.29%; the import amount was 4.186 billion yuan (converted at the real-time exchange rate of USD 21 equal to 6.78 yuan), a year-on-year decrease of 12.87% .
This year is likely to be the tenth year of domestic wines and the fifth year of imported wines falling.
How can Chinese wine turn the tables against the wind?
Sun Jian believes that the key to the turnaround of Chinese wine depends on the actions of the companies and leading brands in the front, and through core brands and large items, consumers' confidence in domestic wines can be enhanced, thereby achieving leadership in the entire industry. The second is to seize the opportunity of consumption upgrading. Under the epidemic, the consumption concept of "drink less and drink better" has been recognized by more people, and wine companies that are the first to achieve high-end are more competitive in the market. The Chinese wine market also requires large companies to continue to make breakthroughs in the high-end, thereby driving the transformation and upgrading of the entire industry.
Yuan Qian (first from left), Wang Hao (middle), Party Secretary, Chairman and General Manager of COFCO Wine Industry, and Deputy Secretary of the Party Committee and Deputy General Manager of COFCO Wine Industry Great Wall Wine Industry (in charge of work) Cheng Jun (First from right)
Wang Hao agreed with this, believing that Great Wall and Changyu should actively play a leading role and drive the development of the industry.
also conducted frank discussions on product pricing strategies, market control, large-scale product creation, online business development, and market system reform.
Both sides reached a high degree of consensus: industry-leading enterprises should better strengthen communication and enhance mutual trust, and play a good synergy effect in market development and consumer cultivation, jointly make the wine market cake bigger, so that more consumers can like China wine. During the
discussion, the two chairman and the two general managers expressed their good wishes to join hands to enter the competitive and cooperative era. As an enterprise in the industry, moderate competition is inevitable, but healthy competition is becoming increasingly the main theme. With this mechanism of mutual trust and communication, I believe that the industry will become more and more united and the air will become more and more humid in the future.
In the future, how can Chinese wine achieve high-quality development of ? Zhou Hongjiang said that, first, we must uphold the spirit of craftsmanship and do a good job in the quality of wine, which is our core competitiveness; second, we must do a good job in marketing. In the past, our marketing methods and consumer cultivation took detours, but now we must Establish a discourse system of Chinese wine; thirdly, with the iteration of consumer groups, young consumers have higher recognition and preference for wine. We must seize market opportunities and gain development opportunities.
Peng Bin, deputy general manager of Zhangyu Co., Ltd. (left), chairman of Zhangyu Zhou Hongjiang (middle), and general manager of Zhangyu Co., Ltd. Sun Jian (right)
In the future, I believe that with the increase of industry exchanges and mutual trust, brother enterprises will become more united. Focus on planning With development, Chinese wine will surely usher in a better tomorrow.
