1. Customer recognition
Never underestimate the power of familiarity. When customers shop and see unmistakable typography/color/imagery from a brand they recognize, they are more likely to grab that product instead of other products around them. Why? Because it's both eye-catching and familiar.
2. Customer Loyalty
Once shoppers begin to recognize and purchase a service or product, a good brand can keep them coming back—and make them loyal “followers” of the brand. When a company combines great products with engaging branding that grabs all the attention of shoppers, businesses will see their customer loyalty begin to build, build, and build.
3. Help maintain marketing consistency
Once a business has established its brand—corporate philosophy, marketing, colors, typography, typography, website, etc.—it can begin to model the rest of its work. It makes other options easier when there is a "fixed" brand base, from which all future marketing of the company can branch.
4. Maximizing brand equity - new product launch
For example when a milk tea brand promotes the launch of caramel milk tea or any new flavor on the screen, everyone is paying attention because they are so familiar with these people. A huge benefit of a strong brand is that it helps promote new products and services. People are automatically interested because they are already familiar with a brand. So if you bring our new flavor, product or service, a strong brand will help launch it!
5. Increase Credibility
When a business has a solid brand, it increases the company’s credibility in its industry and credibility among customers.
Innovative marketing combined with extraordinary customer service and fun visuals will establish the company as a serious professional business.
6. Attracting Talent
When a company has a great brand image, people will notice. Often, those who take notice are extremely talented influencers, social media marketers, website designers, or concept builders. When a business does a good job at branding, this type of thinker often wants to be a part of what the business is doing. When a company allows people like this to join, they are increasing their creativity.
7. Shared Values
When a company connects with its customers through shared values, it can create lifelong loyalty that can last even for generations to come.
Take Thomas as an example. The shoes are great, but what this brand is best known for is that for every pair sold, they donate a pair to someone in need. This is a great example of a brand being passed down from generation to generation as parents work hard to teach their children to give. Leveraging the shared emotional connection between a company and its customers is one of the key points of branding.
8. Give Users Confidence
This is a good choice: good branding will not only give customers confidence, but it will also be of great help to the actual business owners. With a great brand image, all the energy, time, money and work a company puts into it comes together to create a complete and professional presentation. A brand exists to promote an original product or service, it moves it forward by grabbing the public's eye and getting their attention. Good brands serve the public but also allow business owners to appreciate what they have created and built.
