Sunshine Rose grape is known as "Hermès among grapes".
In the past, it only appeared in the high-end fruit section. The price of hundreds of yuan per pound made many people say, "It's too expensive!"
But in recent years, Sunshine Rose has begun to step down from the "altar" and is sold in supermarkets. Here, they are often placed together with other varieties of grapes for people to choose from.
Data map: Xiangyin grape (Sunshine Rose grape) listed as a "super fruit". Photographed by Li Xiaochun
The price of Sunshine Rose “dives”
The first time many people know Sunshine Rose, it may be the famous Japanese “Sunny King”.
In Japan, Sunshine Rose is called Shine Muscat, and Shine Muscat is just one of them. Only the one produced in Okayama, Japan, can be called Shine Muscat.
On overseas shopping platforms, reporters noticed that the price of a string of Qingwang (700 grams) was close to 400 yuan.
This variety was later introduced to China and Korea. Even in South Korea, as a high-end fruit, its price is more than 100 yuan.
But in China, the price of Sunshine Rose has suffered a "Waterloo" in recent years.
"When I went shopping in the supermarket two years ago, sunshine roses were still 40 to 50 yuan. Recently, I found that the sunshine roses in the supermarket near my home were less than 20 yuan." A consumer in Fengtai, Beijing said.
reporters visited many supermarkets in Beijing and found that the prices of sunshine roses in different supermarkets vary greatly, and in some supermarkets they have dropped to less than 20 yuan per catty.
Sunshine Rose grapes sold in a supermarket in Beijing. Photo by Xie Yiguan, China News Service reporter
In addition, the reporter noticed on the e-commerce platform that the price of sunshine roses per catty is concentrated between 10 yuan and 30 yuan.
On Weibo, some consumers left messages saying that they bought Sunshine Roses for 9.9 yuan per pound.
The increase in supply drives the overall price down
Why did the Sunshine Rose, which used to be so expensive, now “disappeared from everyone”?
"When it was first introduced, the quantity was small, and people thought it was fresh and tasted good. The supply could not meet the demand, and the price was naturally high." Lu Fangxiao, president of the China Fruit Circulation Association, , told Sino-Singapore Finance reporters, "After these years, After the promotion, the planting area increased and the supply increased. The "2022 China Sunshine Rose Grape Industry Data Analysis Report" (hereinafter referred to as the "Report") released by a market agency shows that in 2021, the country's sunshine rose planting area will be approximately 312,100 acres. The harvested area is approximately 204,200 acres. Compared with relevant reports showing that the national sunshine rose planting area in 2016 was 100,100 acres, the planting area has increased by 212,000 acres in the past five years, an increase of 211.79%.
The above-mentioned "Report" stated that from the perspective of planting area distribution, sunshine rose planting areas are all over the country. At present, with domestic planting spread over a large area, "Sunshine Rose" has basically achieved uninterrupted supply throughout the year.
However, Lu Fangxiao also said, "Different grades of sunshine roses have different prices in the market. Some high-quality boutique sunshine roses still sell for more than 50 yuan per catty."
"At the same time, sunshine roses vary due to changes in production areas and seasons. , there will also be fluctuations in prices. Yunnan is the first to be listed, and then gradually moves northward," Lu Fangxiao added.
Data map: The "Xiangyin" grapes with large, yellow-green berries exude an alluring charm. Photo by Li Xiaochun
After being cheap, the quality varies
Thanks to the increase in planting area, the price of Sunshine Rose is almost the same as that of other varieties of grapes, but many netizens report that the quality is not as good as before.
“The taste is not amazing, it is not as good as other varieties of grapes.” Some netizens said, “Although the price was a bit expensive in the past, the skin was thin, the flesh was crispy, seedless, and it had a strong aroma. Now the Sunshine Rose on the market is It’s ugly, but it’s thick-skinned.”
Some netizens also wondered whether many of the roses on the market are not real sunshine roses.
A sunshine rose seller from Sichuan told reporters that the quality of sunshine roses is related to the weather, moisture and place of origin.
“Consumers eat more and have higher quality requirements. However, the overall planting quality is not improving. As the planting area increases, there are more middle and low-end fruits."Lu Fangxiao said, "Perhaps because Sunshine Rose is easier to sell, some growers blindly pursue efficiency and ignore quality, and there are also differences in planting technology. "
An e-commerce seller said that if fruit farmers want to increase their yields, they must use a large amount of chemical fertilizers. If treated with thidiazuron expander, you don't have to worry about the fruit not growing big or the strings being sparse and unsightly. If the fruit is burned or burned, there will be many fruit grains left, and there is still a way out.
"If the yield per mu is 8,000 kilograms, it will be sold for 10 yuan per kilogram, and the output value per mu will be 80,000 yuan." No matter how unpalatable it is, if it sells for 5 yuan per catty, the output value per mu is still 40,000 yuan. The most important thing is that you don’t have to worry about selling it. Fruit merchants think it is extremely cost-effective and are clamoring for it. "The e-commerce seller said.
According to industry sources, in order to seize the market in advance, some fruit farmers pick fruits when the sugar content is 13-14, and some have not even deacidified.
Data map: The hot weather makes the "Xiangyin" grapes The sugar content of Li Xiaochun increased significantly.
"Increase" needs to be "improved" at the same time.
Data show that my country is a major fruit industry country in the world, with fruit tree planting area and output ranking first in the world, and the fruit industry market size is nearly 2.5 trillion. But at the same time. , my country is not a strong country in the fruit industry, and there is still a gap between the quality of fruit and the benefits of the fruit industry compared with developed countries
. "Improving quality" while "increasing" has become an "unanswered question" lingering in the minds of China's fruit industry. This applies not only to the cultivation of sunshine roses, but also to other fruit varieties
"We all know that quality is the first. However, when it comes to actual implementation, many of us cannot keep up with management technology, planting technology, including the degradation of varieties, and we still need to work hard in many aspects. "Lu Fangxiao said.
Director of the Institute of Fruit Research, Chinese Academy of Agricultural Sciences, Cao Yongsheng also said in an interview with the media that research on key technologies and products should be continued to build a simple, high-quality, and high-efficiency tree cultivation technology system to promote High-quality development of the fruit industry. Improve the product quality, flavor quality, nutritional quality and functional components of fruits and processed products, and promote the high-quality, high-value and branding of fruits.
Reprinted from: China News Network
Source: Economic Reference Newspaper
