Oriental Selection anchor Dong Yuhui has been frequently searched on major platforms recently. Every time he sells a product, he always speaks in a smooth manner. He talks about literature and philosophy in a casual manner, and sells corn to make everyone cry.
In a story circulating on the Internet about paying for knowledge with 4 bags of rice, a user who watched the live broadcast of Oriental Selection couldn't help but place an order every time he heard Dong Yuhui selling rice every time he clicked into the live broadcast room.
For example, you were originally just curious about how a handsome male anchor sells rice. The first time you entered his live broadcast room, you were amazed by his talent of spitting out lotus flowers and bought a bag of rice; second The first time I entered his live broadcast room, I was impressed by his seamless switching between Chinese and English. I bought another bag of rice. The third time I entered his live broadcast room, I was moved by his poems about Li Bai Du Fu and Su Dongpo . I bought a bag of rice...
Some netizens said, "This is the ceiling of the live broadcast room." Others said, "Others are introducing products, and he is selling human ideals." Dong Yuhui himself responded: "My intention was not When I ask you to buy rice, I’m just talking about three meals a day, four seasons, and fireworks on earth.”
Dong Yuhui is different from most anchors who carry goods. He is noisy and shouts one, two, three and links to sell goods. He is considered to be the clear stream in the Douyin live broadcast room. He originally worked as an English teacher and changed his career to an agricultural product salesman. Many people were not optimistic about it at first, and he even doubted whether he could sell the product.
But he did it. In training school , he conquered 500,000 students with English. In the live broadcast room, he is a master of bringing goods. It can be said that no matter what job he does, he will try his best to find his own strengths, share them with you sincerely, and ultimately gain everyone's recognition.
In the book "Exceeding Expectations", there is a similar interpretation of "work":
"In this world, more people discover what they are good at at work than turning what they are good at into work. "
The author of this book is a Japanese life esthetician and effective operator Matsuura Yataro . He dropped out of high school and went to the United States alone. He made his first pot of money by selling old magazine pages, and later became a successful writer and publisher.
In the book, Yataro Matsuura shares his rich and unique life experience, with a total of six chapters. It mainly tells how he views business and work, how to promote himself and achieve effective communication with others in the business field, how to find joy in work, and how to Always adjust your mind and body to cope with difficulties.
Regarding work, the business principles that Yataro Matsuura has personally verified inspire us: At work, strive to exceed each other's expectations, devote yourself to the current work wholeheartedly, and never indulge in the pain of failure.
1. Work hard to exceed the other person's expectations at work and impress the other person
When it comes to work, many people think that they can do their job well without making mistakes, clock in on time every month, and get what belongs to them step by step. One salary is enough.
Yataro Matsuura believes that we cannot just focus on the work itself, but the important thing is to treat work as a business. The most basic thing about doing business is to exceed people's expectations, serve others, make others happy and make money, and you will also benefit from it.
Just imagine, if you just regard your job as a "job" to support your family, only seek to achieve nothing in your position, "be a monk for a day and hit the clock", and do not want to make progress, the company's profits and future have nothing to do with you. , the boss doesn't see any value in you to improve your development, I'm afraid your job is coming to an end.
If you can treat your work as a business and think more about contributing to the company and making your boss happy and moved, then you will also get what you want at work, such as increased salary, promotion of position, and more career opportunities, etc.
Yataro Matsuura suggested that in the workplace, when your boss asks you to prepare information, you should first think about how to prepare it to satisfy your boss. Then consider whether your boss is pursuing speed, or is he more concerned about the standardization of information?
In other words, you need to not only follow orders, but also proactively think about how to exceed the other party's expectations and make the other party more satisfied. When the other person is satisfied and moved, he will feel that you really care about him, and therefore he will trust you more.
When the other party is satisfied and moved, and full of trust in you, if he is the boss, he will be willing to give you more development opportunities; if the other party is your business partner, more people will be willing to buy the products you promote. .
For example, Dong Yuhui mentioned at the beginning of this article, as an agricultural product salesman, in addition to selling rice as a "commodity" during his work, he also shared poetry, literature, history, philosophy, and English listening, speaking, reading and writing with you. You clearly bought several bags of rice. , and willingly said that this is payment for knowledge. Because what he sells subverts your understanding, exceeds your expectations, and makes you moved and happy.
Therefore, when we work hard to provide the other party with things that exceed their expectations and move the other party, we not only meet the other party's expectations, but we ourselves will also receive material and spiritual surprises.
2. Dedicate yourself wholeheartedly to the current work
We understand that one of the basic principles of work is to exceed the expectations of others. This is how we do it externally, but there is another important topic, that is, starting from understanding yourself. Spend time doing your current job to the best of your ability.
When asked "What are you best at" and "What are your strengths" at work, few people may answer immediately. Yataro Matsuura said that he often hears words such as "I never thought about what I am good at" and "I just keep doing the assigned work."
Thinking about real life, many of us have never thought about what we are best at and what our advantages are. We have always done the work assigned to us, and often have the mentality of "almost enough" . Yataro Matsuura believes that continuing to work in the workplace without success is equivalent to throwing away the opportunity to find his own strengths, which is a pity.
In this case, he has this suggestion:
"If you can't find something you are good at, please spend more time on your work. If you can't find something you are good at, it may be because you lack a little effort. ”
The famous Japanese entrepreneur Mr. Kazuo Inamori was engaged in the research of new ceramics in an insulator company before founding Kyocera . In his words, it was a bad company, with continuous operating losses, a serious lack of research equipment, and delays in salary payment becoming commonplace. But at that time, he had no other way out except to devote himself to research work under the existing conditions.
Later, when he shared this experience, he believed that when he concentrated on his work, all distracting thoughts disappeared from his heart, his mind entered a pure state, and many good ideas and ways of thinking suddenly sprouted. He recorded his thoughts and experiences at work in his notebook every day. These words of wisdom became the prototype of what was later called " Kyocera Philosophy ", supporting the growth and development of Kyocera.
Inamori Kazuo’s experience proves that taking care of one’s own work is the key to success. It can be said that they are of the same origin. Yataro Matsuura, who is also Japanese, made his first pot of money in life by selling the beautiful inside pages of old magazines when he was young, and ran Japan's first automatic bookstore. Later, the editor-in-chief of a lifestyle magazine transformed a magazine with sluggish sales into a million-selling lifestyle guide.
Their success undoubtedly tells us that instead of lamenting that they do not regard their hobbies as a job to make a living, it is better to devote themselves to the current work down-to-earth, change the way of thinking, and enjoy the sense of fulfillment that comes from treating the work wholeheartedly. One village”.
3. Never indulge in the pain of failure
At work, no matter how hard we work and treat everything and everyone sincerely, it is inevitable that there will still be things that cannot be done and people with whom we cannot communicate. In many cases, this kind of frustration can make us exhausted mentally and physically, falling into a negative and helpless mood, causing us to lose confidence and stop moving forward.
In this regard, Yataro Matsuura said:
"Work does not end with one failure. Instead of spending time blaming yourself, it is better to think about what to do next time."
So he said that whenever he encounters a failure at work, he should talk to himself. Saying "I just failed this time" will not blame myself while reviewing every link, telling myself that I should have done this or that at the time, and regret it endlessly. We should regard failure as accumulated experience, and constantly reflect and adjust ourselves when necessary, so that we can get the opportunity to make a comeback.
As the German philosopher Nietzsche said: "What doesn't kill you will eventually make you stronger."
Dong Yuhui, recently known as the "Live Broadcast Qingliu", once shared that Oriental Selection has just been launched At that time, when Yu Minhong was there, there were 10,000 people. When he left, the fans in the live broadcast room frequently left and there were only 1,000 or 2,000 people left. Sometimes there were only one, 200 or even a few people. Dong Yuhui said that he once thought he was not suitable for this job, doubted his ability to do it well, and felt very frustrated.
If he indulges in this kind of bad frustration, I'm afraid we won't be able to see the Dong Yuhui who speaks lotus and has an interesting soul.
Dong Yuhui said that he quickly reflected on what he did not do well enough, whether he accidentally said banned words in the live broadcast room, or the product introduction was not in place, or which expression was not controlled well... He would also compile the questions and criticisms from netizens. Turn it into a joke and share it sincerely.
For example, he calmly used his own appearance to make a joke: "It's hard to believe that everyone entered the live broadcast room in the early morning of June to challenge their physical limits. Looking at the anchor's face like a terracotta warrior, I felt the impermanence of life and the unfairness of fate. ." After making fun of his appearance, he took the opportunity to promote the pot that had the same shape as his face.
Finally, Dong Yuhui won the praise and support of the majority of netizens with his unparalleled talent. With his own efforts, the number of fans in the Oriental Selection live broadcast room increased tenfold to over 10 million, and the company's stock surged by 100%.
At this point, I really want to ask Dong Yuhui if he has read the book "Beyond Expectations", because the author Yataro Matsuura said this:
"Even if troubles occur one after another in life, we must compile all these troubles into It’s better to go into business than to go through a smooth life.”
So when something bad happens at work, don’t dwell on the pain of failure. It’s also a “wonderful” experience in a sense. Please take every effort seriously, and if you persist, you will achieve great success.
4. Conclusion
For most of us, working life occupies more than half of our lives, and the quality of our work experience is related to our happiness index. Some unreasonable things often happen at work. In the book "Beyond Expectations", Yataro Matsuura warns us, Don't let your heart be frustrated at any time, and please guard your heart at all times.
As ordinary people, we can realize from the author’s life experience that at work, we can solve other people’s confusions externally, exceed their expectations and satisfy them, and we can also build our own business blueprint; internally, we can solve any situation regardless of the situation. If we devote all our efforts to our own work, we will find a turning point in our career; eventually our hearts will become stronger, and even if we face difficulties and setbacks at work, we will face them calmly and will not give up for no reason.
People who work are beautiful. Treat work as a business. This is a meaningful thing in the world. While it brings joy and touch to people, you will also gain achievements and happiness. This is how we ordinary people grow upward. secret.
