Yan Luojia
Chairman of Zhejiang Yixin Holdings Co., Ltd.
Chairman of Runting Capital
Founder of Qiantang Culture and Art Center Society
Executive Chairman and Secretary-General of the Digital Assets and Trading Committee of Zhejiang Chamber of Commerce
Some people are like this Describing her, " A woman who can create legends, the most praiseworthy mother..."
Some people also said of her, "Her temperament is like orchid, which came from the paintings accompanied by the gramophone of the Republic of China..."
In the eyes of her friends: She is a famous lady in the world, Appearance and temperament look alike.
This amazing woman has created many careers on her own and has many auras in one body. The 7th Zhejiang Merchants Women, the first Innovation Women, the first Hangzhou Zhigong Style Figure, member of the West Lake District CPPCC, the most beautiful concentric figure, Danish happiness ambassador, Huzhou Social Welfare Institute love ambassador, etc. In business operations, she successfully runs her own business; in charity, she does her best to deliver positive energy to society. Her friends affectionately call her "Luojia".
So, how did she achieve the integration of culture, business, and public welfare? Why not follow the editor to uncover the secrets contained in her!
01
A charity mother
She is the "Luojia mother" of many orphans
Luojia, a person born for love, has always been steadfast in the road of charity for ten years.
Since she became the love ambassador of the Huzhou Welfare Institute, she has been going back and forth between Hangzhou and Huzhou for ten years, rain or shine, sending love to the elderly and children again and again: picking up and dropping off the children in person during holidays; helping the children in the welfare home find suitable adoption arrangements Families regularly organize summer camps for children.
In addition, Luojia also joined hands with the Zhejiang Provincial People's Hospital expert team to prepare health records for the children in the orphanage and carry out rescue and treatment, including timely treatment of deaf children with cochlear implants, hare lip repair, polycystic kidney surgery, etc., she She also took the initiative to contribute money and efforts in improving the infrastructure of the welfare home. The children affectionately called her "Mother Luojia".
"When she does charity, I don't just go there when I have time, but I always keep it in mind, often take action, always try my best to help the children, and even regard charity as my mission." Huzhou Welfare Institute the person in charge said.
02
The two major undertakings take into account
commerce and culture, and public welfare
"Mencius" says: If you are poor, you can benefit yourself; if you are rich, you can benefit the world. Luo Jia's ability to be a person who is not only motivated but also energetic in public welfare is inseparable from her achievements in business. Letting business serve public welfare has always been what she is committed to doing.
From Shanghai to Hangzhou, Luo Jia’s entrepreneurial path has not been smooth sailing. Fortunately, with her perseverance and smart money, she has gradually become a business leader in these years.
Over the years, she has focused on the securities and consumer markets, using financial tools to promote the development of enterprises and customers, and assisting the growth of start-ups. To this end, she founded two investment companies, CreditEase and Runting, which are mainly engaged in non-securities investment management, consulting, equity investment management and other businesses, focusing on digital information, big health and big consumption fields. This year It has successfully invested in a number of high-tech companies in related fields and is doing its best to support and empower the company.
At the same time, Gongyanlou Cultural Development Co., Ltd., of which she is the second shareholder, is operating three time-honored Chinese brands and intangible cultural heritage brands, namely "Gongyanlou", "Yaoyu" and "bian" Foremost ".The company currently has 13 invention patents, 27 utility model patents, and 30 software copyrights. It was invited to be interviewed by CCTV's "Beyond" column, and was rated as a leading health brand in China's most influential brand list. The company's national intangible cultural heritage "Yao" "Bath" brand won the 2022 Geneva International Invention Silver Award. The company has more than 13,600 franchised physical stores across the country, and has officially launched its IPO plan as a company to be listed.
What is even more commendable is that Luojia adheres to the concept of culture empowering business and business serving public welfare. She has a unique approach to the company's specific operations, using her love and thoughts to influence her partners, handing over the company's operations to more capable partners, and ultimately achieving parallel development of business, culture, and public welfare.
03
Three public welfare platforms
Gathering energy with love
While adhering to business and public welfare, Yan Luojia also created three major public welfare platforms, using love to gather energy, and at the same time using culture to empower business and strive to achieve profitability. balance with public welfare.
Not long ago, she gained another identity and became the executive chairman and secretary-general of the Digital Assets and Trading Committee of the Zhejiang Entrepreneurs Association. In order to promote the digitization process of artworks and help the "art digitization" and "digital industry" in the field of culture and art "We should go hand in hand with the transformation of our country and contribute our share."
Qian Chao Hui
"A roll of Qiantang tide, half a wall of heroes"
Qian Chao Hui is the core alliance of local listed companies in Hangzhou. Yan Luojia participated in the establishment and has served as the first secretary-general to this day. Over the past seven years, she has helped listed companies integrate resources, optimize the M&A market, and promote industry integration and industrial upgrading of listed companies, and has been unanimously recognized by the alliance entrepreneurs.
Qiantang Culture
A Bridge Using "Love" to Influence the World
In October 2016, "Qiantang Culture" was officially launched as a large-scale public welfare platform for the post-G20 generation to strengthen cultural confidence and promote traditional culture. Luo Jia said: "An important purpose of creating Qiantang Culture is to create a better charity platform, build a real bridge between palace-level teachers and the people, and allow artistic values to be reflected and transformed with dignity."
"Palace-level" "Publicization" is the core mission of Qiantang culture. The large-scale public welfare event "Qiantang Celebrity Forum" that is well-known to the people provides ordinary people in Hangzhou with the opportunity to communicate closely with celebrities; at the same time, it led Qiantang cultural people to actively participate in supporting "Operation Smile Free Rabbit Lip Surgery" and provide services for autism The children held charity auctions, raised funds and supplies to support the fight against the epidemic and other social welfare actions, creating a spiritual home for the people that leads social integrity and conveys the spirit of public welfare.
HIIC
Paving the way for returnees to start their own businesses
"Hangzhou Association for the Promotion of Entrepreneurship and Development of Returned Overseas Students" (referred to as: Hangzhou Ocean Innovation Association) was established in 2008. As the executive president of the Haichuang Association, Luo Jia is committed to mobilizing organizations to help returnees start their own businesses, and provides support in various aspects such as entrepreneurial guidance, human resources, and financial service platforms for returnees. The association’s brand activities are “Haichuang Academy” and “Haichuang Academy”. "Innovation and Entrepreneurship Summit" has been widely praised by association members.
Yan Luojia regards the three major public welfare platforms as another career of her own, and is diligently adhering to and developing them. The things she was persisting in doing gradually blossomed into gorgeous flowers, just as she expected.
Talking about her expectations for the future, she said seriously: "I hope that when I get old in the future, I will be called sir. This standard gives me infinite strength."
A soft-spoken woman, But she can single-handedly raise the three banners of business, culture, and public welfare, which shows that Luo Jia is a rare and legendary woman.
She allows us to see the infinite energy in women, and believes that the power of love will lead her to a better future and create more amazing miracles.
Pictures and text come from CreditEase Holdings
Copyright belongs to the original author
